Nj\u00eb studim i fundit i kryer nga dy profesor\u00eb marketingu ka zbuluar se mediat sociale mund t\u00eb ken\u00eb nj\u00eb ndikim t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb sjelljet bler\u00ebse t\u00eb konsumator\u00ebve. Studimi, i cili u krye n\u00eb fund t\u00eb vitit 2022, shqyrtoi efektet e mediave sociale tek t\u00eb rriturit amerikan\u00eb t\u00eb mosh\u00ebs 18-65 vje\u00e7.<\/p>\n\n\n\n
Pjes\u00ebmarr\u00ebsit u ndan\u00eb n\u00eb tre grupe, secili i ngarkuar me shikimin e nj\u00eb reklame p\u00ebr nj\u00eb produkt pas p\u00ebrfundimit t\u00eb nj\u00eb ushtrimi mendor. Nj\u00ebrit grup nuk iu dha asnj\u00eb detyr\u00eb paraprake, grupi i dyt\u00eb duhej t\u00eb m\u00ebsonte p\u00ebrmend\u00ebsh nj\u00eb num\u00ebr n\u00ebnt\u00ebshifror, dhe grupit t\u00eb tret\u00eb iu k\u00ebrkua t\u00eb shikonin profile n\u00eb Instagram p\u00ebr 30 sekonda p\u00ebrpara se t\u00eb shikonin reklam\u00ebn.<\/p>\n\n\n\n
Rezultatet e studimit treguan se pjes\u00ebmarr\u00ebsit q\u00eb shikuan reklam\u00ebn pasi kishin par\u00eb profile t\u00eb ndryshme n\u00eb Instagram kishin m\u00eb shum\u00eb gjasa t\u00eb ndikoheshin nga numri i p\u00eblqimeve ose komenteve n\u00eb postim. P\u00ebr m\u00eb tep\u00ebr, k\u00ebta pjes\u00ebmarr\u00ebs raportuan se kishin harxhuar m\u00eb shum\u00eb energji p\u00ebr t\u00eb vler\u00ebsuar reklam\u00ebn. Kjo p\u00ebr shkak se p\u00ebrdorimi i mediave sociale mund t\u00eb shkaktoj\u00eb nj\u00eb gjendje “mbingarkimi kognitiv” p\u00ebr shkak t\u00eb vler\u00ebsimit t\u00eb vazhduesh\u00ebm t\u00eb llojeve t\u00eb ndryshme t\u00eb postimeve nga individ\u00eb t\u00eb ndrysh\u00ebm. Kjo mbingarkes\u00eb mund t’i b\u00ebj\u00eb njer\u00ebzit t\u00eb ndihen t\u00eb lodhur dhe t\u00eb pap\u00ebrqendruar, duke i b\u00ebr\u00eb ata m\u00eb t\u00eb prirur p\u00ebr t\u00eb marr\u00eb vendime t\u00eb paarsyeshme blerjeje.<\/p>\n\n\n\n
Studimi zbuloi se kur njer\u00ebzit kan\u00eb shum\u00eb p\u00ebrvoj\u00eb ose njohuri p\u00ebr nj\u00eb produkt ose ide t\u00eb caktuar, ata jan\u00eb m\u00eb t\u00eb aft\u00eb t’i rezistojn\u00eb ndikimit t\u00eb mediave sociale. Kjo u v\u00ebrtetua n\u00eb eksperimentin me reklam\u00ebn p\u00ebr kokrrat e kafes\u00eb, pasi adhuruesit e kafes\u00eb mund\u00ebn t\u00eb merrnin parasysh shum\u00eb faktor\u00eb, si llojin e kokrrave, nivelin e pjekjes dhe vendin e origjin\u00ebs, pavar\u00ebsisht se ishin t\u00eb shp\u00ebrqendruar.<\/p>\n\n\n\n
Studimi zbuloi gjithashtu se njer\u00ebzit q\u00eb po p\u00ebrdornin mediat sociale p\u00ebr 30 sekonda, shpesh jepnin p\u00ebrgjigje t\u00eb pakuptimta kur u pyet\u00ebn pse donin t\u00eb blinin nj\u00eb produkt. Kjo sugjeron se mediat sociale mund t\u00eb ken\u00eb nj\u00eb ndikim t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb aft\u00ebsin\u00eb e njer\u00ebzve p\u00ebr t\u00eb menduar n\u00eb m\u00ebnyr\u00eb racionale dhe p\u00ebr t\u00eb marr\u00eb vendime t\u00eb informuara p\u00ebr blerjet.<\/p>\n\n\n\n
Nd\u00ebrsa studimi u p\u00ebrqendrua n\u00eb Instagram, studiuesit theksojn\u00eb se ende nuk dihet se cilat platforma t\u00eb mediave sociale jan\u00eb m\u00eb shp\u00ebrqendruese p\u00ebr konsumator\u00ebt. Platformat q\u00eb ofrojn\u00eb p\u00ebmbajtje t\u00eb pasura me media, si TikTok, Instagram Reels dhe YouTube, ka t\u00eb ngjar\u00eb t\u00eb jen\u00eb m\u00eb shp\u00ebrqendruese, p\u00ebr shkak t\u00eb kombinimit t\u00eb tekstit, fotove, videove, animimeve dhe z\u00ebrit. K\u00ebto platforma jan\u00eb gjithashtu ato ku reklamuesit shpenzojn\u00eb shum\u00eb para, pasi ato ofrojn\u00eb nj\u00eb kthim t\u00eb lart\u00eb investimi p\u00ebr tregun.<\/p>\n\n\n\n
N\u00eb p\u00ebrgjith\u00ebsi, studimi thekson r\u00ebnd\u00ebsin\u00eb e t\u00eb qenit t\u00eb vet\u00ebdijsh\u00ebm se si mediat sociale mund t\u00eb ndikojn\u00eb n\u00eb vendimet tona t\u00eb blerjes. Duke rregulluar p\u00ebrdorimin ton\u00eb t\u00eb mediave sociale, dhe duke qen\u00eb m\u00eb t\u00eb p\u00ebrqendruar n\u00eb vendimet tona t\u00eb blerjes, ne mund t\u00eb shmangim blerjen e produkteve q\u00eb nuk na duhen ose nuk duam.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nj\u00eb studim i fundit i kryer nga dy profesor\u00eb marketingu ka zbuluar se mediat sociale mund t\u00eb ken\u00eb nj\u00eb ndikim t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb sjelljet bler\u00ebse t\u00eb konsumator\u00ebve. Studimi, i cili u krye n\u00eb fund t\u00eb vitit 2022, shqyrtoi efektet e mediave sociale tek t\u00eb rriturit amerikan\u00eb t\u00eb mosh\u00ebs 18-65 vje\u00e7. Pjes\u00ebmarr\u00ebsit u ndan\u00eb n\u00eb tre<\/p>\n","protected":false},"author":4,"featured_media":13134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,43],"class_list":{"0":"post-13133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured","9":"tag-trending"},"yoast_head":"\n