Skandalet rreth Facebook-ut, dhe p\u00ebrdorimit t\u00eb t\u00eb dh\u00ebnave personale nga fushatat e politikan\u00ebve t\u00eb ndrysh\u00ebm p\u00ebr t\u00eb manipuluar votuesit gjat\u00eb zgjedhjeve, ka ngritur shqet\u00ebsime p\u00ebr ndikimin e mediave sociale n\u00eb demokraci. Skandalet e m\u00ebparshme kan\u00eb nxjerr\u00eb n\u00eb pah rreziqet mbi m\u00ebnyr\u00ebn se si t\u00eb dh\u00ebnat personale e marra nga mediat sociale po p\u00ebrdoren nga kompanit\u00eb p\u00ebr t\u00eb manipuluar votuesit dhe p\u00ebr t\u00eb shtremb\u00ebruar diskursin demokratik.<\/p>\n\n\n\n
The Guardian, Observer dhe New York Times raportuan se kompani t\u00eb ndryshme fitojn\u00eb akses n\u00eb t\u00eb dh\u00ebnat e shum\u00eb p\u00ebrdorues\u00ebve t\u00eb Facebook, p\u00ebrmes mjeteve shum\u00eb t\u00eb dyshimta. T\u00eb dh\u00ebnat p\u00ebrdoren p\u00ebr t\u00eb krijuar nj\u00eb mjet p\u00ebr t\u00eb manipuluar votuesit me reklama t\u00eb targetuara n\u00eb Facebook dhe fushata t\u00eb mediave sociale.<\/p>\n\n\n\n
Gjat\u00eb viteve t\u00eb fundit, \u00ebsht\u00eb ndezur nj\u00eb debat rreth m\u00ebnyr\u00ebs se si reklamat dhe mesazhet digjitale t\u00eb targetuara nga fushatat apo propagandist\u00ebt partizan\u00eb, po shp\u00ebrndajn\u00eb mesazhe jo t\u00eb v\u00ebrteta n\u00eb shum\u00eb shoqeri. Megjithat\u00eb, skandalet e ndryshme t\u00eb kompanive t\u00eb mediave sociale ngren\u00eb pik\u00ebpyetje mbi m\u00ebnyr\u00ebn sesi manipulohen votuesit, si mund t\u00eb ndalet ky manipulim, dhe n\u00ebse reklamave t\u00eb targetuara d\u00ebmtojn\u00eb demokracin\u00eb.<\/p>\n\n\n\n
Polemika rreth p\u00ebrdorimit t\u00eb t\u00eb dh\u00ebnave personale p\u00ebr p\u00ebrfitime politike nuk \u00ebsht\u00eb e re. \u00cbsht\u00eb e ngjashme me bot\u00ebn e reklamave politike t\u00eb transmetuara, por shtrirja dhe viraliteti i mediave sociale e b\u00ebjn\u00eb at\u00eb shum\u00eb m\u00eb t\u00eb rreziksh\u00ebm.<\/p>\n\n\n\n
\u00cbsht\u00eb gjithashtu shqet\u00ebsuese q\u00eb m\u00ebnyrat se si faqet e mediave sociale p\u00ebrdorin t\u00eb dh\u00ebnat personale, duke i shitur p\u00ebr t\u00eb publikuar reklama politike. Ekspert\u00ebt paralajm\u00ebrojn\u00eb se kjo gj\u00eb mund t\u00eb mos jet\u00eb e sh\u00ebndet\u00ebshme p\u00ebr demokracit\u00eb, sidomos ato t\u00eb brishta. P\u00ebrdoruesit e internetit shpesh nuk din\u00eb shum\u00eb p\u00ebr reklamat politike q\u00eb shohin. Ata nuk e din\u00eb se kush po i krijon apo kush tjet\u00ebr po i sponsorizon.<\/p>\n\n\n\n
Kompanit\u00eb e reklamave digjitale shp\u00ebrndajn\u00eb reklama bazuar n\u00eb sa ka gjasa q\u00eb nj\u00eb p\u00ebrdorues t\u00eb nd\u00ebrveproj\u00eb me to, q\u00eb shpesh do t\u00eb thot\u00eb se ata u shfaqin p\u00ebrdoruesve reklama me t\u00eb cilat mendojn\u00eb se kan\u00eb m\u00eb shum\u00eb gjasa t\u00eb angazhohen.<\/p>\n\n\n\n
\u00cbsht\u00eb thelb\u00ebsore t\u00eb kuptohet se \u00e7far\u00eb \u00ebsht\u00eb e re n\u00eb lidhje me k\u00ebt\u00eb proces. N\u00ebse nj\u00eb fushat\u00eb prodhon nj\u00eb reklam\u00eb t\u00eb d\u00ebmshme n\u00eb TV, ajo mund t\u00eb transmetohet n\u00eb lajme, q\u00eb do t\u00eb thot\u00eb se m\u00eb shum\u00eb njer\u00ebz do ta shohin at\u00eb. Megjithat\u00eb, prodhimi dhe blerja e koh\u00ebs s\u00eb transmetimit p\u00ebr nj\u00eb reklam\u00eb televizive \u00ebsht\u00eb shum\u00eb m\u00eb e shtrenjt\u00eb, dhe arrin shum\u00eb m\u00eb pak njer\u00ebz sesa b\u00ebrja e nj\u00eb reklame “toksike” q\u00eb t\u00eb b\u00ebhet virale n\u00eb mediat sociale, dhe arrin miliona njer\u00ebz. P\u00ebr m\u00eb tep\u00ebr, kur nj\u00eb organizat\u00eb politike e b\u00ebn k\u00ebt\u00eb n\u00eb TV, ajo \u00ebsht\u00eb transparente p\u00ebr t\u00eb gjith\u00eb se \u00e7far\u00eb po b\u00ebn, sepse reklama \u00ebsht\u00eb n\u00eb TV, dhe organizata duhet t\u00eb vendos\u00eb emrin e saj n\u00eb reklam\u00eb. N\u00ebse nj\u00eb organizat\u00eb politike b\u00ebn t\u00eb nj\u00ebjt\u00ebn gj\u00eb n\u00eb nj\u00eb platform\u00eb t\u00eb mediave sociale, \u00ebsht\u00eb m\u00eb e v\u00ebshtir\u00eb t\u00eb kuptohet se kush e ka krijuar, pasi organizatat nuk kan\u00eb nevoj\u00eb t\u00eb vendos\u00eb emrin e tyre n\u00eb reklam\u00eb.<\/p>\n\n\n\n
Skandalet e m\u00ebparshme nxjerrin n\u00eb pah rreziqet se si t\u00eb dh\u00ebnat personale nga mediat sociale po p\u00ebrdoren nga kompanit\u00eb p\u00ebr t\u00eb manipuluar votuesit dhe p\u00ebr t\u00eb shtremb\u00ebruar mendimin demokratik. Kjo gj\u00eb ngre pik\u00ebpyetje n\u00eb lidhje me marr\u00ebdh\u00ebnien midis reklamave t\u00eb targetuara dhe manipulimit t\u00eb opinionit. Gjithashtu, ekspert\u00ebt kan\u00eb shprehur shqet\u00ebsime n\u00ebse m\u00ebnyrat q\u00eb faqet e mediave sociale p\u00ebrdorin t\u00eb dh\u00ebnat personale p\u00ebr t\u00eb publikuar reklama politike jan\u00eb t\u00eb mira p\u00ebr demokracin\u00eb. Polemika rreth p\u00ebrdorimit t\u00eb t\u00eb dh\u00ebnave personale p\u00ebr p\u00ebrfitime politike nuk \u00ebsht\u00eb e re, por shtrirja dhe viraliteti i mediave sociale e b\u00ebjn\u00eb at\u00eb shum\u00eb m\u00eb t\u00eb rrezikshme. Publiku duhet t\u00eb dij\u00eb se si faqet e mediave sociale p\u00ebrdorin t\u00eb dh\u00ebnat q\u00eb mbledhin rreth tyre, dhe hartojn\u00eb algoritmet e tyre t\u00eb targetuara. N\u00eb t\u00eb kund\u00ebrt, i gjith\u00eb sistemi do t\u00eb vazhdoj\u00eb t\u00eb funksionoj\u00eb n\u00eb err\u00ebsir\u00ebn e proceseve algoritmike t\u00eb kompanive t\u00eb mediave sociale.<\/p>\n","protected":false},"excerpt":{"rendered":"
Skandalet rreth Facebook-ut, dhe p\u00ebrdorimit t\u00eb t\u00eb dh\u00ebnave personale nga fushatat e politikan\u00ebve t\u00eb ndrysh\u00ebm p\u00ebr t\u00eb manipuluar votuesit gjat\u00eb zgjedhjeve, ka ngritur shqet\u00ebsime p\u00ebr ndikimin e mediave sociale n\u00eb demokraci. Skandalet e m\u00ebparshme kan\u00eb nxjerr\u00eb n\u00eb pah rreziqet mbi m\u00ebnyr\u00ebn se si t\u00eb dh\u00ebnat personale e marra nga mediat sociale po p\u00ebrdoren nga kompanit\u00eb<\/p>\n","protected":false},"author":4,"featured_media":13262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,41,43],"class_list":{"0":"post-13260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured","9":"tag-picks","10":"tag-trending"},"yoast_head":"\n