N\u00eb vitin 2016, bota digjitale u trondit kur m\u00ebsoi p\u00ebr ndikimin e Cambridge Analytica, nj\u00eb firm\u00eb britanike q\u00eb ofronte konsulenc\u00eb politike, n\u00eb zgjedhjet presidenciale t\u00eb Shteteve t\u00eb Bashkuara. Kompania, gjat\u00eb operimit t\u00eb saj, kishte mbledhur t\u00eb dh\u00ebna nga miliona p\u00ebrdorues t\u00eb Facebook pa p\u00eblqimin e tyre, dhe i p\u00ebrdori k\u00ebto t\u00eb dh\u00ebna p\u00ebr t\u00eb krijuar reklama dhe mesazhe politike t\u00eb targetuara p\u00ebr grupe t\u00eb ve\u00e7anta njer\u00ebzish. Skandali ngriti pyetje serioze n\u00eb lidhje me rolin e t\u00eb dh\u00ebnave n\u00eb politik\u00eb, dhe mund\u00ebsin\u00eb q\u00eb teknologjia t\u00eb p\u00ebrdoret p\u00ebr t\u00eb manipuluar opinionin publik.<\/p>\n\n\n\n
Cambridge Analytica u kontraktua nga fushata e Trump n\u00eb 2016, p\u00ebr t\u00eb ofruar analiza t\u00eb t\u00eb dh\u00ebnave dhe sh\u00ebrbime reklamimi t\u00eb targetuara. Kompania pretendoi se kishte zhvilluar nj\u00eb mjet t\u00eb fuqish\u00ebm t\u00eb profilizimit psikologjik, q\u00eb mund t\u00eb parashikonte tiparet e personalitetit t\u00eb votues\u00ebve duke u bazuar n\u00eb aktivitetin e tyre n\u00eb Facebook. Ky mjet u p\u00ebrdor p\u00ebr t\u00eb krijuar reklama dhe mesazhe t\u00eb targetuara q\u00eb do t’u p\u00eblqenin votues\u00ebve me tipare t\u00eb ve\u00e7anta t\u00eb personalitetit. Duke krijuar k\u00ebto mesazhe p\u00ebr grupe t\u00eb ve\u00e7anta njer\u00ebzish, fushata e Trump ishte n\u00eb gjendje t\u00eb kryente nj\u00eb fushat\u00eb reklamuese shum\u00eb efektive q\u00eb t\u00ebrhiqte nj\u00eb gam\u00eb t\u00eb gjer\u00eb votuesish.<\/p>\n\n\n\n
Megjithat\u00eb, m\u00eb von\u00eb u zbulua se Cambridge Analytica i kishte marr\u00eb k\u00ebto t\u00eb dh\u00ebna pa p\u00eblqimin e p\u00ebrdoruesve. Kompania kishte p\u00ebrdorur aplikacione t\u00eb ndryshme arg\u00ebtimi p\u00ebr t\u00eb mbledhur t\u00eb dh\u00ebna nga p\u00ebrdoruesit e Facebook, t\u00eb dh\u00ebna t\u00eb cilat m\u00eb pas u p\u00ebrdor\u00ebn p\u00ebr t\u00eb krijuar mjetin e profilizimit psikologjik. K\u00ebto aplikacione, jo vet\u00ebm q\u00eb mblodh\u00ebn t\u00eb dh\u00ebna nga p\u00ebrdoruesit q\u00eb i hapnin, por edhe nga miqt\u00eb e tyre n\u00eb Facebook, pa dijenin\u00eb apo p\u00eblqimin e tyre. Kjo do t\u00eb thoshte se kompania kishte akses n\u00eb sasi t\u00eb m\u00ebdha t\u00eb t\u00eb dh\u00ebnave personale, t\u00eb cilat i p\u00ebrdorte p\u00ebr t\u00eb targetuar reklamat politike p\u00ebr grupe t\u00eb ve\u00e7anta njer\u00ebzish. Ndikimi i veprimeve t\u00eb Cambridge Analytica n\u00eb zgjedhjet e 2016-\u00ebs \u00ebsht\u00eb i v\u00ebshtir\u00eb t\u00eb matet, por shum\u00eb besojn\u00eb se ai luajti nj\u00eb rol t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb rezultat.<\/p>\n\n\n\n
Skandali rreth Cambridge Analytica ngriti pyetje serioze n\u00eb lidhje me rolin e t\u00eb dh\u00ebnave n\u00eb politik\u00eb, dhe potencialin q\u00eb teknologjia t\u00eb p\u00ebrdoret p\u00ebr t\u00eb manipuluar opinionin publik. Skandali gjithashtu theksoi nevoj\u00ebn p\u00ebr ligje m\u00eb t\u00eb mira p\u00ebr mbrojtjen e t\u00eb dh\u00ebnave, p\u00ebr t\u00eb parandaluar kompanit\u00eb nga p\u00ebrdorimi i t\u00eb dh\u00ebnave personale pa p\u00eblqimin e p\u00ebrdoruesve. N\u00eb vijim t\u00eb skandalit, Facebook u vu n\u00ebn nj\u00eb v\u00ebzhgim intensiv p\u00ebr rolin e tij n\u00eb lejimin e Cambridge Analytica p\u00ebr t\u00eb pasur n\u00eb zot\u00ebrim t\u00eb dh\u00ebnat e p\u00ebrdoruesve. Kompania u akuzua p\u00ebr d\u00ebshtimin n\u00eb mbrojtjen e privat\u00ebsis\u00eb s\u00eb p\u00ebrdoruesve, dhe lejimin e aplikacioneve t\u00eb pal\u00ebve t\u00eb treta p\u00ebr t\u00eb mbledhur sasi t\u00eb m\u00ebdha t\u00eb t\u00eb dh\u00ebnave personale pa p\u00eblqimin e tyre.<\/p>\n\n\n\n
N\u00eb p\u00ebrgjith\u00ebsi, skandali i Cambridge Analytica ishte nj\u00eb thirrje e r\u00ebnd\u00ebsishme p\u00ebr industrin\u00eb e teknologjis\u00eb, dhe p\u00ebr politik\u00ebb\u00ebr\u00ebsit n\u00eb mbar\u00eb bot\u00ebn. Ky skandal theksoi potencialin q\u00eb teknologjia t\u00eb p\u00ebrdoret p\u00ebr t\u00eb manipuluar opinionin publik, dhe ngriti pyetje serioze n\u00eb lidhje me etik\u00ebn e grumbullimit t\u00eb t\u00eb dh\u00ebnave, dhe reklamimit t\u00eb targetuar. Nd\u00ebrsa ecim p\u00ebrpara, \u00ebsht\u00eb thelb\u00ebsore q\u00eb t\u00eb gjejm\u00eb m\u00ebnyra p\u00ebr t\u00eb mbrojtur privat\u00ebsin\u00eb e p\u00ebrdoruesve, dhe p\u00ebr t\u00eb siguruar q\u00eb teknologjia t\u00eb p\u00ebrdoret n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrgjegjshme dhe etike n\u00eb politik\u00eb dhe m\u00eb gjer\u00eb. Skandali i Cambridge Analytica gjithashtu nxorri n\u00eb pah m\u00ebnyr\u00ebn sesi partit\u00eb, apo kandidat\u00ebt politik\u00eb, mund t\u00eb p\u00ebrdorin teknologjin\u00eb p\u00ebr t\u00eb manipuluar opinionin publik.<\/p>\n","protected":false},"excerpt":{"rendered":"
N\u00eb vitin 2016, bota digjitale u trondit kur m\u00ebsoi p\u00ebr ndikimin e Cambridge Analytica, nj\u00eb firm\u00eb britanike q\u00eb ofronte konsulenc\u00eb politike, n\u00eb zgjedhjet presidenciale t\u00eb Shteteve t\u00eb Bashkuara. Kompania, gjat\u00eb operimit t\u00eb saj, kishte mbledhur t\u00eb dh\u00ebna nga miliona p\u00ebrdorues t\u00eb Facebook pa p\u00eblqimin e tyre, dhe i p\u00ebrdori k\u00ebto t\u00eb dh\u00ebna p\u00ebr t\u00eb krijuar<\/p>\n","protected":false},"author":4,"featured_media":13283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,41,43],"class_list":{"0":"post-13282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured","9":"tag-picks","10":"tag-trending"},"yoast_head":"\n