{"id":13483,"date":"2023-05-24T14:36:29","date_gmt":"2023-05-24T12:36:29","guid":{"rendered":"https:\/\/technews.al\/?p=13483"},"modified":"2023-05-24T14:36:30","modified_gmt":"2023-05-24T12:36:30","slug":"humbja-shume-milioneshe-e-meta-s-i-shet-kompanine-giphy-shutterstock-ut-pas-problematikave-me-ligjet-antitrust","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=13483","title":{"rendered":"Humbja shum\u00eb-milion\u00ebshe e Meta-s: i shet kompanin\u00eb Giphy Shutterstock-ut pas problematikave me ligjet antitrust"},"content":{"rendered":"\n

Pas tre vitesh pron\u00ebsi, Meta vendosur t\u00eb shes\u00eb Giphy, motorin e animuar t\u00eb k\u00ebrkimit GIF, te kompania Shutterstock. Kjo shitje vjen pas blerjes q\u00eb Meta i b\u00ebri Giphy p\u00ebr 400 milion\u00eb dollar\u00eb, n\u00eb vitin 2020. Sipas raportimeve, Shutterstock ka r\u00ebn\u00eb dakord t\u00eb paguaj\u00eb 53 milion\u00eb dollar\u00eb, duke paguar vet\u00ebm 13% t\u00eb investimit fillestar t\u00eb Met\u00ebs. Si pjes\u00eb e marr\u00ebveshjes, Meta do t\u00eb vazhdoj\u00eb t\u00eb ket\u00eb akses n\u00eb p\u00ebrmbajtjen e Giphy n\u00eb t\u00eb gjith\u00eb gam\u00ebn e produkteve t\u00eb saj.<\/p>\n\n\n\n

Ky njoftim vjen pas muajsh diskutimesh mbi ligjet Antitrust t\u00eb Mbret\u00ebris\u00eb s\u00eb Bashkuar. Shtat\u00eb muaj m\u00eb par\u00eb, Autoriteti i Konkurrenc\u00ebs dhe Tregjeve (CMA) detyroi Met\u00ebn t\u00eb shiste Giphy, pas shqet\u00ebsimeve se bashkimi d\u00ebmtonte konkurrenc\u00ebn dinamike n\u00eb k\u00ebto tregje. Fillimisht e k\u00ebrkuar n\u00eb n\u00ebntor 2021, shitja u vonua p\u00ebr shkak t\u00eb proceseve t\u00eb apelimit.<\/p>\n\n\n\n

Meta pranoi t\u00eb hiqte dor\u00eb nga Giphy vitin e kaluar, por procesi zyrtar filloi vet\u00ebm pas vendimit p\u00ebrfundimtar t\u00eb CMA n\u00eb janar. M\u00eb pas Meta-s iu dha nj\u00eb afat kohor gjasht\u00eb mujor p\u00ebr t\u00eb shitur Giphy-n. Kushtet e shitjes k\u00ebrkonin q\u00eb Meta ta shiste Giphy-n si nj\u00eb entitet t\u00eb t\u00ebr\u00eb tek nj\u00eb bler\u00ebs legjitim, i cili do t\u00eb ruante funksionin e Giphy si nj\u00eb motor k\u00ebrkimi GIF. CMA kishte autoritetin p\u00ebr t\u00eb miratuar bler\u00ebsin.<\/p>\n\n\n\n

Shitja e Giphy fiton m\u00eb shum\u00eb v\u00ebmendje, duke pasur parasysh bllokimin q\u00eb CMA i b\u00ebri blerjes s\u00eb Activision nga Microsoft, pavar\u00ebsisht se marr\u00ebveshja u miratua nga Bashkimi Europian. Kjo sinjalizon nj\u00eb qasje m\u00eb t\u00eb rrept\u00eb n\u00eb ligjet antitrust nga MB, ve\u00e7an\u00ebrisht duke pasur parasysh leht\u00ebsin\u00eb me t\u00eb cil\u00ebn blerjet e m\u00ebdha t\u00eb teknologjis\u00eb jan\u00eb miratuar, shpesh p\u00ebrmes procesit t\u00eb miratimit rregullator.<\/p>\n\n\n\n

Shutterstock, nj\u00eb platform\u00eb e cila sh\u00ebrben kryesisht p\u00ebr shp\u00ebrndarjen e imazheve t\u00eb krijuara nga njer\u00ebzit, ka marr\u00eb n\u00eb konsiderat\u00eb blerjen si pjes\u00eb e strategjis\u00eb s\u00eb saj t\u00eb rritjes, ve\u00e7an\u00ebrisht p\u00ebr t’u diversifikuar n\u00eb lloje t\u00eb ndryshme t\u00eb p\u00ebrmbajtjes  digjitale. Mund\u00ebsia p\u00ebr t\u00eb bler\u00eb Giphy me nj\u00eb \u00e7mim relativisht t\u00eb ul\u00ebt erdhi n\u00eb nj\u00eb moment t\u00eb p\u00ebrshtatsh\u00ebm. Me Meta-n n\u00ebn presion p\u00ebr t\u00eb shitur, Shutterstock ishte n\u00eb nj\u00eb pozicion t\u00eb fort\u00eb negociues. Giphy, pavar\u00ebsisht se nuk \u00ebsht\u00eb nj\u00eb biznes i fuqish\u00ebm, i shton vler\u00eb platformave duke rritur angazhimin e p\u00ebrdoruesve.<\/p>\n\n\n\n

Tom Smith, nj\u00eb ish-drejtor ligjor n\u00eb CMA, theksoi se gjendja e v\u00ebshtir\u00eb e Meta-s ishte e vete shkaktuar. Ai theksoi se Mbret\u00ebria e Bashkuar lejon bashkime organizatash pa k\u00ebrkuar nj\u00eb leje rregullatore, por hetimet e m\u00ebvonshme mund t\u00eb sjellin problematika p\u00ebr entitetet e bashkuara.<\/p>\n\n\n\n

Kjo blerje lejon Shutterstock t\u00eb zgjeroj\u00eb shtrirjen e tij p\u00ebrtej marketingut dhe reklamimit profesional, drejt p\u00ebrdoruesve t\u00eb p\u00ebrditsh\u00ebm. Ai gjithashtu mund\u00ebson integrimin e strategjis\u00eb gjeneruese t\u00eb AIs, duke zgjeruar bibliotek\u00ebn e tij t\u00eb p\u00ebrmbajtjes me GIF-e t\u00eb ndryshme.<\/p>\n\n\n\n

Paul Hennessy, CEO i Shutterstock, shprehu entuziaz\u00ebm p\u00ebr blerjen, duke treguar planet p\u00ebr t\u00eb fituar t\u00eb ardhura nga biblioteka GIF, dhe p\u00ebr t\u00eb shfryt\u00ebzuar aft\u00ebsit\u00eb e Shutterstock n\u00eb p\u00ebrmbajtje, inteligjenc\u00eb artificiale gjeneruese, dhe prodhim n\u00eb studio. Blerja do t\u00eb fuqizoj\u00eb p\u00ebrdoruesit e p\u00ebrditsh\u00ebm t\u00eb shprehin veten duke p\u00ebrdorur GIF-e, t\u00eb cilat mund t\u00eb p\u00ebrfshihen n\u00eb biseda t\u00eb rast\u00ebsishme.<\/p>\n\n\n\n

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Artikuj t\u00eb ngjash\u00ebm:<\/p>\n\n\n