YouTube, platforma e famshme e transmetimit t\u00eb videove, ka vendosur t\u00eb shtoj\u00eb m\u00ebnyrat e saj t\u00eb reklamimit, duke e b\u00ebr\u00eb potencialisht p\u00ebrvoj\u00ebn e shikuesve m\u00eb t\u00eb komplikuar, n\u00ebse ata nuk zgjedhin nj\u00eb abonim pa reklama. E publikuar n\u00eb Brandcast-in e YouTube, YouTube planifikon t\u00eb prezantoj\u00eb reklama t\u00eb detyrueshme prej 30 sekondash n\u00eb p\u00ebrmbajtjet q\u00eb mund t\u00eb gjenden n\u00eb faqen e saj.<\/p>\n\n\n\n
N\u00eb vend t\u00eb dy reklamave t\u00eb nj\u00ebpasnj\u00ebshme 15 sekondash, shikuesit do t\u00eb shohin nj\u00eb reklam\u00eb prej 30 sekondash. K\u00ebto reklama m\u00eb t\u00eb gjata do t’u ofrohen reklamues\u00ebve p\u00ebrmes YouTube Select, nj\u00eb platform\u00eb reklamimi q\u00eb rrit efektivitetin e reklamave me 5%.<\/p>\n\n\n\n
Neal Mohan, CEO i YouTube, theksoi gjat\u00eb ngjarjes Brandcast, “Gjithnj\u00eb e m\u00eb shum\u00eb, shikuesit po angazhohen me p\u00ebrmbajtjen e YouTube n\u00eb televizorin e sht\u00ebpive t\u00eb tyre. Natyra e p\u00ebrmbajtjes q\u00eb ata konsumojn\u00eb po b\u00ebhet m\u00eb pak e dallueshme, ve\u00e7an\u00ebrisht p\u00ebr shikuesit m\u00eb t\u00eb rinj.”<\/p>\n\n\n\n
P\u00ebr m\u00eb tep\u00ebr, YouTube ka vendosur t\u00eb eksperimentoj\u00eb me reklamat q\u00eb shfaqen kur nj\u00eb shikues ndalon nj\u00eb video n\u00eb nj\u00eb televizor t\u00eb lidhur, e ngjashme me funksionin e reklamave t\u00eb prezantuara nga Hulu disa vite m\u00eb par\u00eb. K\u00ebto reklama do t\u00eb materializohen si banderola q\u00eb rrethojn\u00eb videon e ndaluar, me nj\u00eb opsion p\u00ebr t\u00eb hequr reklam\u00ebn, opsion i cili do t\u00eb jet\u00eb n\u00eb dispozicion t\u00eb shikuesve.<\/p>\n\n\n\n
Megjithat\u00eb, YouTube mbetet i paqart\u00eb n\u00eb lidhje me afatin kohor p\u00ebr paraqitjen e k\u00ebtyre dy ndryshimeve t\u00eb r\u00ebnd\u00ebsishme: reklamat 30-sekond\u00ebshe, dhe reklamat gjat\u00eb ndalimit t\u00eb videove.<\/p>\n\n\n\n
Kjo p\u00ebrpjekje e re reklamuese vjen pas veprimeve t\u00eb fundit t\u00eb YouTube kund\u00ebr programeve t\u00eb bllokimit t\u00eb reklamave. Gjigandi i transmetimit t\u00eb videove zbuloi jav\u00ebn e kaluar eksperimentet e tij t\u00eb vazhdueshme me mesazhet pop-up ku thuhej, “Bllokuesit e reklamave nuk lejohen n\u00eb YouTube”, duke i bindur shikuesit t\u00eb abonohen n\u00eb YouTube Premium p\u00ebr nj\u00eb p\u00ebrvoj\u00eb shikimi pa vonesa, dhe pa reklama.<\/p>\n\n\n\n
Nd\u00ebrsa YouTube intensifikon pranin\u00eb e tij n\u00eb reklama, mbetet p\u00ebr t’u par\u00eb se si k\u00ebto ndryshime do t\u00eb ndikojn\u00eb n\u00eb p\u00ebrvoj\u00ebn e shikues\u00ebve, ve\u00e7an\u00ebrisht p\u00ebr ata q\u00eb p\u00ebrdorin kryesisht televizor\u00ebt p\u00ebr konsumin e tyre n\u00eb YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube, platforma e famshme e transmetimit t\u00eb videove, ka vendosur t\u00eb shtoj\u00eb m\u00ebnyrat e saj t\u00eb reklamimit, duke e b\u00ebr\u00eb potencialisht p\u00ebrvoj\u00ebn e shikuesve m\u00eb t\u00eb komplikuar, n\u00ebse ata nuk zgjedhin nj\u00eb abonim pa reklama. E publikuar n\u00eb Brandcast-in e YouTube, YouTube planifikon t\u00eb prezantoj\u00eb reklama t\u00eb detyrueshme prej 30 sekondash n\u00eb p\u00ebrmbajtjet q\u00eb mund<\/p>\n","protected":false},"author":4,"featured_media":9241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-13558","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\n