N\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb mb\u00ebshtetur financiarisht mediat n\u00eb v\u00ebshtir\u00ebsi, ligjv\u00ebn\u00ebsit e shtetit t\u00eb Kalifornis\u00eb po shqyrtojn\u00eb nj\u00eb projekt-ligj q\u00eb do t\u00eb vendos\u00eb nj\u00eb taks\u00eb mbi t\u00eb ardhurat nga reklamat n\u00eb platformat teknologjike q\u00eb shp\u00ebrndajn\u00eb artikuj lajmesh. Facebook dhe Instagram, megjithat\u00eb, kan\u00eb k\u00ebrc\u00ebnuar se do t\u00eb ndalojn\u00eb t\u00eb gjith\u00eb lajmet nga platformat e tyre n\u00eb Kaliforni, n\u00ebse legjislacioni hyn n\u00eb fuqi, sipas nj\u00eb z\u00ebdh\u00ebn\u00ebsi t\u00eb Meta.<\/p>\n\n\n\n
Akti i propozuar p\u00ebr Ruajtjen e Gazetaris\u00eb n\u00eb Kaliforni synon t\u00eb taksoj\u00eb t\u00eb ardhurat e kompanive teknologjike q\u00eb fitojn\u00eb t\u00eb ardhura nga reklamat. Ky projekt ligj propozon q\u00eb rreth 70% e k\u00ebtyre t\u00eb ardhurave t\u00eb grumbulluara t\u00eb p\u00ebrdoren p\u00ebr t\u00eb mb\u00ebshtetur gazetarin\u00eb n\u00eb t\u00eb gjith\u00eb shtetin.<\/p>\n\n\n\n
P\u00ebrkrah\u00ebsit e projektligjit, duke p\u00ebrfshir\u00eb Buffy Wicks, pretendojn\u00eb se akti do t\u00eb sh\u00ebrbej\u00eb si shp\u00ebtim p\u00ebr organizatat lokale t\u00eb lajmeve, t\u00eb cilat jan\u00eb p\u00ebrballur m\u00eb zvog\u00eblimin e t\u00eb ardhurave t\u00eb tyre nga zhvendosja drejt konsumit digjital t\u00eb lajmeve. “Mediat lokale t\u00eb komunitetit po mbyllen me nj\u00eb rit\u00ebm alarmues, nd\u00ebrsa konsumi i lajmeve l\u00ebviz n\u00eb internet,” tha Wicks gjat\u00eb nj\u00eb seance d\u00ebgjimore. Ajo p\u00ebrmendi mbylljen e mbi 100 agjensive t\u00eb lajmeve n\u00eb Kaliforni n\u00eb dekad\u00ebn e fundit si d\u00ebshmi t\u00eb nevoj\u00ebs urgjente p\u00ebr nd\u00ebrhyrje.<\/p>\n\n\n\n
Megjithat\u00eb, Meta, kompania m\u00ebm\u00eb e Facebook dhe Instagram, ka paralajm\u00ebruar se legjislacioni do t\u00eb mb\u00ebshteste kryesisht platformat q\u00eb operojn\u00eb n\u00eb shtete t\u00eb tjera, duke minuar q\u00ebllimin e tij p\u00ebr t\u00eb forcuar organizatat e lajmeve n\u00eb Kaliforni. “N\u00ebse ligji p\u00ebr ruajtjen e gazetaris\u00eb miratohet, ne do t\u00eb detyrohemi t\u00eb heqim lajmet nga platformat tona, pasi nuk duam t\u00eb kontribuojm\u00eb p\u00ebr t\u00eb forcuar kompanit\u00eb e m\u00ebdha mediatike jasht\u00eb shtetit, n\u00ebn mask\u00ebn e ruajtjes s\u00eb gazetaris\u00eb n\u00eb Kaliforni,” tha Andy Stone, nj\u00eb z\u00ebdh\u00ebn\u00ebsi i Meta-s.<\/p>\n\n\n\n
Kjo penges\u00eb i b\u00ebn jehon\u00eb tendencave t\u00eb fundit nd\u00ebrkomb\u00ebtare, si n\u00eb Australi, ku gjigand\u00ebt e teknologjis\u00eb k\u00ebrc\u00ebnuan t\u00eb bllokonin p\u00ebrmbajtjen e lajmeve pas diskutimit p\u00ebr nj\u00eb legjislacion t\u00eb ngjash\u00ebm. Kompanit\u00eb e teknologjis\u00eb po shfaqin nj\u00eb q\u00ebndrim t\u00eb qart\u00eb kund\u00ebr p\u00ebrpjekjeve legjislative p\u00ebr t’i b\u00ebr\u00eb ato t\u00eb kompensojn\u00eb industrin\u00eb e medias p\u00ebr artikujt e postuar n\u00eb k\u00ebto platforma.<\/p>\n\n\n\n
Industria e lajmeve ka qen\u00eb n\u00eb r\u00ebnie t\u00eb vazhdueshme, duke p\u00ebsuar nj\u00eb r\u00ebnie n\u00eb numrin e mediave tradicionale gjat\u00eb viteve t\u00eb fundit. Kontrolli i kompanive teknologjike mbi reklamat n\u00eb internet, i cili p\u00ebrb\u00ebn gati 70% t\u00eb t\u00eb ardhurave nga reklamat digjitale n\u00eb 2023, ka ndikuar r\u00ebnd\u00eb industrin\u00eb.<\/p>\n\n\n\n
Megjithat\u00eb, disa kritik\u00eb kan\u00eb frik\u00eb se ligji i Kalifornis\u00eb mund t\u00eb d\u00ebmtoj\u00eb pa dashje mediat q\u00eb ajo synon t\u00eb mb\u00ebshtes\u00eb. Shqet\u00ebsimet variojn\u00eb nga shfryt\u00ebzimi i mundsh\u00ebm i sistemit nga faqet q\u00eb p\u00ebrhapin lajme t\u00eb pav\u00ebrteta, deri te rreziku i nxitjes s\u00eb titujve t\u00eb pasakt\u00eb p\u00ebr t\u00eb fituar klikime. Megjithat\u00eb, avokat\u00ebt argumentojn\u00eb se, pavar\u00ebsisht an\u00ebve t\u00eb mundshme negative, ky legjislacion mund t\u00eb siguroj\u00eb nj\u00eb fluks t\u00eb nevojsh\u00ebm t\u00eb ardhurash p\u00ebr t\u00eb forcuar tregun lokal t\u00eb lajmeve.<\/p>\n\n\n\n
Projektligji i Kalifornis\u00eb pritet t\u00eb votohet k\u00ebt\u00eb jav\u00eb, dhe gjithashtu t\u00eb kaloj\u00eb n\u00eb asamble dhe n\u00eb Senatin e shtetit. Si shteti i par\u00eb n\u00eb SHBA q\u00eb p\u00ebrpiqet t\u00eb ndjek\u00eb modelin australian, vendimi i Kalifornis\u00eb do t\u00eb shikohet nga af\u00ebr nga shtetet e tjera q\u00eb p\u00ebrballen me sfida t\u00eb ngjashme n\u00eb mb\u00ebshtetjen e ekosistemeve t\u00eb tyre lokale t\u00eb lajmeve.<\/p>\n","protected":false},"excerpt":{"rendered":"
N\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb mb\u00ebshtetur financiarisht mediat n\u00eb v\u00ebshtir\u00ebsi, ligjv\u00ebn\u00ebsit e shtetit t\u00eb Kalifornis\u00eb po shqyrtojn\u00eb nj\u00eb projekt-ligj q\u00eb do t\u00eb vendos\u00eb nj\u00eb taks\u00eb mbi t\u00eb ardhurat nga reklamat n\u00eb platformat teknologjike q\u00eb shp\u00ebrndajn\u00eb artikuj lajmesh. Facebook dhe Instagram, megjithat\u00eb, kan\u00eb k\u00ebrc\u00ebnuar se do t\u00eb ndalojn\u00eb t\u00eb gjith\u00eb lajmet nga platformat e tyre n\u00eb<\/p>\n","protected":false},"author":4,"featured_media":13663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-13657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\n