Xandr, gjigandi i reklamave t\u00eb Microsoft-it, \u00ebsht\u00eb kapur duke p\u00ebrdorur t\u00eb dh\u00ebna sensitive t\u00eb konsumator\u00ebve. Koh\u00ebt e fundit u zbulua nj\u00eb sasi gjigande, prej 650,000 segmentesh informacioni, t\u00eb ngjashme me etiketat q\u00eb do t’i vendosnit n\u00eb sendet ushqimore. Markup hapi kutin\u00eb e Pandor\u00ebs, duke zbuluar se si kjo platform\u00eb reklamimi mund t\u00eb dij\u00eb m\u00eb shum\u00eb p\u00ebr k\u00ebnaq\u00ebsit\u00eb tuaja sekrete sesa ditari juaj.<\/p>\n\n\n\n
Imagjinoni k\u00ebt\u00eb: Ju jeni nj\u00eb i ri, q\u00eb dilni \u00e7do fundjav\u00eb, q\u00eb her\u00eb pas here pini kafen e pasdites n\u00eb nj\u00eb nga lokalet e bllokut. N\u00eb bot\u00ebn e Xandr-it, ju jeni etiketuar si nj\u00eb “I ri dhe i pasur”, “Vizitor i Bllokut”, apo “Fans i jet\u00ebs s\u00eb nat\u00ebs”. K\u00ebto etiketa nuk jan\u00eb vet\u00ebm pseudonime t\u00eb lezetshme; ata jan\u00eb t\u00eb ngjashme me avatar\u00ebt digjital\u00eb q\u00eb agjensit\u00eb e reklamave p\u00ebrdorin p\u00ebr t\u2019ju shitur produkte. Nga d\u00ebshirat tuaja p\u00ebr kafe, deri tek k\u00ebnaq\u00ebsit\u00eb tuaja sekrete, ju jeni t\u00eb etiketuar rregullisht.<\/p>\n\n\n\n
Por, kjo nuk \u00ebsht\u00eb \u00e7do gj\u00eb. Nd\u00ebrsa etiketimi \u201cFans i jet\u00ebs s\u00eb nat\u00ebs\u201d mund t\u00eb duket si di\u00e7ka e vog\u00ebl, dosja e Xandr-it ishte e mbushur me kategori private, si “bler\u00ebsit e shpesht\u00eb t\u00eb testeve t\u00eb shtatz\u00ebnis\u00eb”, ose ata q\u00eb kishin interes p\u00ebr tumoret e trurit. Barrierat e privat\u00ebsis\u00eb duket se jan\u00eb shembur n\u00ebn nd\u00ebrmarrjen ambicioze t\u00eb t\u00eb dh\u00ebnave t\u00eb Xandr, duke treguar nj\u00eb pamje t\u00eb zymt\u00eb t\u00eb nj\u00eb bote ku shiten detajet intime.<\/p>\n\n\n\n
Wolfie Christl, nj\u00eb studiues i privat\u00ebsis\u00eb q\u00eb luajti nj\u00eb rol t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb zbulimin e k\u00ebtij skedari, tha se kjo \u00ebsht\u00eb prova m\u00eb e madhe e asaj q\u00eb ai e quan “ekonomia e mbik\u00ebqyrjes”. T\u00eb dh\u00ebnat madje p\u00ebrfshinin kompanit\u00eb q\u00eb kan\u00eb marr\u00eb pjes\u00eb n\u00eb krijimin e k\u00ebtyre kategorive, duke shfaqur bashk\u00ebpunimin e friksh\u00ebm n\u00eb profilizimin e \u00e7do klikimi tuaj.<\/p>\n\n\n\n
Mbrojt\u00ebsit e lirive civile kan\u00eb reaguar gjat\u00eb dit\u00ebve t\u00eb fundit, me disa q\u00eb e quajn\u00eb k\u00ebt\u00eb skandal “k\u00ebrc\u00ebnimi m\u00eb i madh p\u00ebr privat\u00ebsin\u00eb e t\u00eb dh\u00ebnave”. Ve\u00e7an\u00ebrisht shqet\u00ebsuese \u00ebsht\u00eb synimi rreth temave t\u00eb ndjeshme si sh\u00ebndeti riprodhues. Imagjinoni t\u00eb jeni t\u00eb p\u00ebrndjekur nga reklamat e testeve t\u00eb shtatz\u00ebnis\u00eb, vet\u00ebm sepse dikur e keni k\u00ebrkuar n\u00eb Google p\u00ebr nj\u00eb mik.<\/p>\n\n\n\n
\u00c7far\u00eb do t\u00eb thot\u00eb e gjith\u00eb kjo p\u00ebr ju? Epo, \u00ebsht\u00eb koha p\u00ebr t\u00eb kuptuar se si kompanit\u00eb e reklamave veprojn\u00eb n\u00eb hije. Nga preferenca juaj p\u00ebr hitet e Taylor Swift, deri tek var\u00ebsia juaj ndaj kafes s\u00eb pasdites, mbani mend – n\u00eb bot\u00ebn online, dikush \u00ebsht\u00eb gjithmon\u00eb duke ju v\u00ebzhguar.<\/p>\n\n\n\n
\u00cbsht\u00eb koha t\u00eb pyesim veten: A duam v\u00ebrtet t\u00eb etiketohemi, t\u00eb futemi n\u00eb qese dhe t\u00eb shitemi te ofertuesi m\u00eb i lart\u00eb?<\/p>\n","protected":false},"excerpt":{"rendered":"
Xandr, gjigandi i reklamave t\u00eb Microsoft-it, \u00ebsht\u00eb kapur duke p\u00ebrdorur t\u00eb dh\u00ebna sensitive t\u00eb konsumator\u00ebve. Koh\u00ebt e fundit u zbulua nj\u00eb sasi gjigande, prej 650,000 segmentesh informacioni, t\u00eb ngjashme me etiketat q\u00eb do t’i vendosnit n\u00eb sendet ushqimore. Markup hapi kutin\u00eb e Pandor\u00ebs, duke zbuluar se si kjo platform\u00eb reklamimi mund t\u00eb dij\u00eb m\u00eb shum\u00eb<\/p>\n","protected":false},"author":4,"featured_media":13727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-13726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\n