{"id":13811,"date":"2023-06-15T19:15:00","date_gmt":"2023-06-15T17:15:00","guid":{"rendered":"https:\/\/technews.al\/?p=13811"},"modified":"2023-06-15T19:19:46","modified_gmt":"2023-06-15T17:19:46","slug":"google-ne-rrezik-europa-mund-te-vendose-masa-mbi-dominimin-e-reklamave","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=13811","title":{"rendered":"Google n\u00eb rrezik: Europa mund t\u00eb vendos\u00eb masa mbi dominimin e industris\u00eb s\u00eb reklamave!"},"content":{"rendered":"\n

N\u00eb nj\u00eb zhvillim q\u00eb mund t\u00eb trondis\u00eb tregun e reklamave t\u00eb Google, Komisioni Europian (KE) ka nxjerr\u00eb disa p\u00ebrfundime paraprake q\u00eb akuzojn\u00eb gjigandin e teknologjis\u00eb p\u00ebr abuzim me dominimin e tij n\u00eb tregun e reklamave digjitale, dhe pengimin e konkurrenc\u00ebs. KE ka sugjeruar q\u00eb Google mund t\u00eb ket\u00eb nevoj\u00eb t\u00eb t\u00ebrhiqet nga nj\u00eb pjes\u00eb t\u00eb tregut t\u00eb reklamave p\u00ebr t\u00eb trajtuar k\u00ebto shqet\u00ebsime mbi konkurrenc\u00ebn.<\/p>\n\n\n\n

Hetimi dyvje\u00e7ar i Komisionit Europian n\u00eb sektorin e teknologjis\u00eb s\u00eb reklamave t\u00eb Google kulmoi me k\u00ebt\u00eb vendim, i cili u b\u00eb publik gjat\u00eb dit\u00ebs s\u00eb sotme. Vendimi pretendon se Google kishte vendosur si prioritet sh\u00ebrbimet e veta t\u00eb teknologjis\u00eb s\u00eb reklamimit n\u00eb internet, n\u00eb krahasim me ato t\u00eb konkurrent\u00ebve. “Pik\u00ebpamja paraprake e Komisionit \u00ebsht\u00eb se t\u00ebrheqja e Google nga nj\u00eb pjese e sh\u00ebrbimeve t\u00eb saj do t\u00eb adresonte shqet\u00ebsimet e konkurrenc\u00ebs”, thuhej n\u00eb nj\u00eb fragment nga deklarata e KE.<\/p>\n\n\n\n

Google u p\u00ebrgjigj shpejt, duke shprehur mos dakord\u00ebsin\u00eb me konkluzionet paraprake t\u00eb KE-s\u00eb. Dan Taylor, z\u00ebvend\u00ebspresidenti i Google p\u00ebr reklamat globale, mbrojti operacionet e reklamimit t\u00eb kompanis\u00eb, duke deklaruar se biznesi i reklamave mb\u00ebshtetet n\u00eb faqe interneti dhe aplikacione t\u00eb ndryshme, dhe ndihmon bizneset n\u00eb arritjen e klient\u00ebve. Taylor tha, \u201cHetimi i Komisionit fokusohet n\u00eb nj\u00eb aspekt t\u00eb ngusht\u00eb t\u00eb biznesit ton\u00eb t\u00eb reklamave, dhe nuk \u00ebsht\u00eb i ri. Ne nuk pajtohemi me pik\u00ebpamjen e KE-s\u00eb, dhe ne do t\u00eb p\u00ebrgjigjemi n\u00eb p\u00ebrputhje me rrethanat\u201d.<\/p>\n\n\n\n

Nd\u00ebrsa Google-it p\u00ebr momentin nuk i \u00ebsht\u00eb vendosur asnj\u00eb gjob\u00eb ose detyrim p\u00ebr t\u00eb nd\u00ebrprer\u00eb sh\u00ebrbimet e reklamimit, ky zhvillim \u00ebsht\u00eb nj\u00eb goditje e r\u00ebnd\u00ebsishme. Kompania, e cila grumbulloi 224.5 miliard\u00eb dollar\u00eb t\u00eb ardhura nga reklamat n\u00eb vitin 2022, mb\u00ebshtetet shum\u00eb n\u00eb k\u00ebt\u00eb sektor. T\u00eb ardhurat nga reklamat gjenerohen kryesisht p\u00ebrmes motorit t\u00eb k\u00ebrkimit, dhe platformave t\u00eb tilla si YouTube.<\/p>\n\n\n\n

\n\n\n\n

Lexo m\u00eb shum\u00eb:<\/strong>
Chatbot-i i Google p\u00ebrplaset me BE-n\u00eb: Ligjet e BE mbi privat\u00ebsin\u00eb pengojn\u00eb publikimin europian t\u00eb platform\u00ebs!<\/a><\/p>\n\n\n\n

\n\n\n\n

Kjo sfid\u00eb lind mes konkurrenc\u00ebs n\u00eb rritje, ve\u00e7an\u00ebrisht nga Microsoft. Gjigandi i software-it ka p\u00ebrmir\u00ebsuar motorin e tij t\u00eb k\u00ebrkimit, Bing, me aft\u00ebsit\u00eb e AI, duke paraqitur nj\u00eb k\u00ebrc\u00ebnim n\u00eb rritje p\u00ebr Google.<\/p>\n\n\n\n

Komisionerja antitrust e BE-s\u00eb, Margrethe Vestager, theksoi r\u00ebnd\u00ebsin\u00eb e gjetjeve paraprake n\u00eb nj\u00eb konferenc\u00eb shtypi. \u201cSigurisht, e di q\u00eb kjo \u00ebsht\u00eb nj\u00eb deklarat\u00eb e fort\u00eb, por \u00ebsht\u00eb nj\u00eb reflektim i natyr\u00ebs s\u00eb tregjeve, m\u00ebnyr\u00ebs se si ato funksionojn\u00eb, dhe gjithashtu arsyen pse nj\u00eb angazhim i t\u00eb gjitha pal\u00ebve \u00ebsht\u00eb i nevojsh\u00ebm p\u00ebr t\u00eb garantuar lirin\u00eb e tregut\u201d, tha ajo.<\/p>\n\n\n\n

\n\n\n\n

Lexo m\u00eb shum\u00eb:<\/strong>
Revolucion nga Google: Shpalosja e fuqis\u00eb s\u00eb AI p\u00ebr reklamat e personalizuara n\u00eb internet<\/a><\/p>\n\n\n\n

\n\n\n\n

Aktgjykimi p\u00ebrfundimtar nga hetimi i Komisionit Europian ende nuk \u00ebsht\u00eb shpallur. Google do t\u00eb ket\u00eb mund\u00ebsin\u00eb t\u00eb paraqes\u00eb argumentet e tij p\u00ebrpara se t\u00eb merret vendimi p\u00ebrfundimtar. Megjithat\u00eb, me hetuesit e BE-s\u00eb q\u00eb duket se po tregojn\u00eb se ndryshimet e thjeshta t\u00eb platform\u00ebs mund t\u00eb mos mjaftojn\u00eb, mund\u00ebsia q\u00eb Google t\u00eb detyrohet t\u00eb shk\u00ebpus\u00eb nj\u00eb pjes\u00eb t\u00eb biznesit t\u00eb saj t\u00eb reklamave duket e madhe.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00eb nj\u00eb zhvillim q\u00eb mund t\u00eb trondis\u00eb tregun e reklamave t\u00eb Google, Komisioni Europian (KE) ka nxjerr\u00eb disa p\u00ebrfundime paraprake q\u00eb akuzojn\u00eb gjigandin e teknologjis\u00eb p\u00ebr abuzim me dominimin e tij n\u00eb tregun e reklamave digjitale, dhe pengimin e konkurrenc\u00ebs. KE ka sugjeruar q\u00eb Google mund t\u00eb ket\u00eb nevoj\u00eb t\u00eb t\u00ebrhiqet nga nj\u00eb pjes\u00eb t\u00eb<\/p>\n","protected":false},"author":4,"featured_media":3532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-13811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\nGoogle n\u00eb rrezik: Europa mund t\u00eb vendos\u00eb masa mbi dominimin e industris\u00eb s\u00eb reklamave! - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=13811\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google n\u00eb rrezik: Europa mund t\u00eb vendos\u00eb masa mbi dominimin e industris\u00eb s\u00eb reklamave! - Technews.al\" \/>\n<meta property=\"og:description\" content=\"N\u00eb nj\u00eb zhvillim q\u00eb mund t\u00eb trondis\u00eb tregun e reklamave t\u00eb Google, Komisioni Europian (KE) ka nxjerr\u00eb disa p\u00ebrfundime paraprake q\u00eb akuzojn\u00eb gjigandin e teknologjis\u00eb p\u00ebr abuzim me dominimin e tij n\u00eb tregun e reklamave digjitale, dhe pengimin e konkurrenc\u00ebs. 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