{"id":14016,"date":"2023-06-28T20:48:25","date_gmt":"2023-06-28T18:48:25","guid":{"rendered":"https:\/\/technews.al\/?p=14016"},"modified":"2023-06-28T22:09:23","modified_gmt":"2023-06-28T20:09:23","slug":"gannett-kunder-google-beteje-mbi-monopolin-e-reklamimeve-digjitale","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=14016","title":{"rendered":"Gannett kund\u00ebr Google: Betej\u00eb mbi Monopolin e Reklamimeve Digjitale"},"content":{"rendered":"\n

Gannett, botuesi m\u00eb i madh i gazetave n\u00eb Shtetet e Bashkuara, po padit gjigandin e teknologjis\u00eb Google, duke pretenduar se ka krijuar nj\u00eb monopol mbi tregun e reklamave digjitale. Padia, e cila u regjistrua n\u00eb nj\u00eb gjykat\u00eb federale t\u00eb New York-ut t\u00eb mart\u00ebn, k\u00ebrkon d\u00ebmshp\u00ebrblim t\u00eb pap\u00ebrcaktuar.<\/p>\n\n\n\n

Gannett, botues i USA Today dhe m\u00eb shum\u00eb se 200 mediave lokale, argumenton se Google dhe kompania e saj m\u00ebm\u00eb, Alphabet, kan\u00eb kontroll total mbi m\u00ebnyr\u00ebn se si botuesit blejn\u00eb dhe shesin reklama n\u00eb internet. Sipas padis\u00eb, ky kontroll po shkakton reduktim t\u00eb ndjesh\u00ebm t\u00eb t\u00eb ardhurave si p\u00ebr botuesit, ashtu edhe p\u00ebr konkurrent\u00ebt e Google n\u00eb teknologjin\u00eb e reklamave. Nd\u00ebrkoh\u00eb, sipas Gannett, Google po arrin t\u00eb regjistroj\u00eb fitime t\u00eb konsiderueshme nga monopoli.<\/p>\n\n\n\n

Google zot\u00ebron nj\u00eb pjes\u00eb t\u00eb konsiderueshme t\u00eb tregut t\u00eb reklamave digjitale n\u00eb SHBA, af\u00ebrsisht 25%, sipas analiz\u00ebs s\u00eb eMarketer. Kjo shif\u00ebr \u00ebsht\u00eb e barabart\u00eb me trefishin e pjes\u00ebs s\u00eb tregut t\u00eb zot\u00ebruar nga Meta, Amazon dhe TikTok, t\u00eb kombimuara s\u00eb bashku. Pjesa e mbetur prej 40% \u00ebsht\u00eb e z\u00ebn\u00eb nga botuesit e lajmeve dhe faqet e tjera t\u00eb internetit. Edhe pse pjesa e Big Tech ka filluar t\u00eb shoh\u00eb nj\u00eb r\u00ebnie t\u00eb vog\u00ebl, Google mbetet lojtari m\u00eb dominues n\u00eb tregun individual.<\/p>\n\n\n\n

Kjo fuqi do t\u00eb thot\u00eb q\u00eb botuesit shpesh varen, t\u00eb pakt\u00ebn pjes\u00ebrisht, nga teknologjia e reklamimit t\u00eb Google p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar operacionet e tyre. Gannett ka raportuar se Google dominon 90% t\u00eb tregut t\u00eb reklamave t\u00eb botues\u00ebve.<\/p>\n\n\n\n

Artikull i ngjash\u00ebm:<\/strong>
Revolucion nga Google: Shpalosja e fuqis\u00eb s\u00eb AI p\u00ebr reklamat e personalizuara n\u00eb internet<\/a><\/em><\/p>\n\n\n\n

Michael Reed, Kryetar Bordi dhe CEO i Gannett, deklaroi t\u00eb mart\u00ebn se dominimi i Google mbi industrin\u00eb e reklamave n\u00eb internet ka ardhur “n\u00eb kurriz t\u00eb botuesve, lexuesve dhe t\u00eb gjith\u00eb t\u00eb tjer\u00ebve”. Ai gjithashtu theksoi se reklamimi digjital \u00ebsht\u00eb thelb\u00ebsor p\u00ebr ekonomin\u00eb online, dhe pa hap\u00ebsir\u00ebn e lir\u00eb dhe konkurruese t\u00eb reklamave digjitale, botuesit nuk mund t\u00eb investojn\u00eb n\u00eb redaksit\u00eb e tyre.<\/p>\n\n\n\n

Z\u00ebvend\u00ebspresidenti i Google p\u00ebr reklamat globale, Dan Taylor, u mbrojt kund\u00ebr pretendimeve t\u00eb padis\u00eb, duke pohuar se ato ishin “thjesht t\u00eb gabuara”. Ai theksoi se botuesit kan\u00eb nj\u00eb mori zgjedhjesh p\u00ebr p\u00ebrdorimin e teknologjis\u00eb s\u00eb reklamave p\u00ebr t\u00eb fituar para, duke p\u00ebrfshir\u00eb Google Ad Manager, midis shum\u00eb sh\u00ebrbimeve konkurruese t\u00eb reklamave. Ai gjithashtu vuri n\u00eb dukje se botuesit ruajn\u00eb shumic\u00ebn e t\u00eb ardhurave kur p\u00ebrdorin mjetet e Google.<\/p>\n\n\n\n

Artikull i ngjash\u00ebm:<\/strong>
Chatbot-i i Google p\u00ebrplaset me BE-n\u00eb: Ligjet e BE mbi privat\u00ebsin\u00eb pengojn\u00eb publikimin europian t\u00eb platform\u00ebs!<\/a><\/em><\/p>\n\n\n\n

Taylor deklaroi se Google do t’i demonstroj\u00eb gjykat\u00ebs se si produktet e tyre reklamuese ndihmojn\u00eb botuesit, dhe ndihmojn\u00eb n\u00eb financimin e p\u00ebrmbajtjes s\u00eb tyre n\u00eb internet.<\/p>\n\n\n\n

Kjo padi nga Gannett \u00ebsht\u00eb nj\u00eb nga disa ankesat e fundit antitrust kund\u00ebr Google n\u00eb Shtetet e Bashkuara dhe Bashkimin Evropian (BE), duke synuar kryesisht biznesin e saj t\u00eb reklamave, q\u00eb \u00ebsht\u00eb burimi i tij qendror i t\u00eb ardhurave.<\/p>\n\n\n\n

Artikull i ngjash\u00ebm:<\/strong>
Google n\u00eb rrezik: Europa mund t\u00eb vendos\u00eb masa mbi dominimin e industris\u00eb s\u00eb reklamave!<\/a><\/em><\/p>\n\n\n\n

Zyrtar\u00ebt e BE-s\u00eb propozuan jav\u00ebn e kaluar q\u00eb biznesi i reklamave t\u00eb Google duhet t\u00eb ndahet, duke pretenduar se p\u00ebrfshirja e tij n\u00eb pjes\u00eb t\u00eb shumta t\u00eb zinxhirit t\u00eb furnizimit t\u00eb reklamave digjitale krijon “konflikte t\u00eb r\u00ebnd\u00ebsishme interesi” q\u00eb mund t\u00eb d\u00ebmtojn\u00eb konkurrenc\u00ebn.<\/p>\n\n\n\n

N\u00eb fillim t\u00eb k\u00ebtij viti, si Departamenti i Drejt\u00ebsis\u00eb, ashtu edhe tet\u00eb shtete padit\u00ebn Google, duke e akuzuar at\u00eb p\u00ebr minimin e konkurrenc\u00ebs n\u00eb tregun e reklamave n\u00eb internet, dhe n\u00eb m\u00ebnyr\u00eb t\u00eb ngjashme duke b\u00ebr\u00eb thirrje p\u00ebr t\u00eb ndalur dominimin e Google n\u00eb treg.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gannett, botuesi m\u00eb i madh i gazetave n\u00eb Shtetet e Bashkuara, po padit gjigandin e teknologjis\u00eb Google, duke pretenduar se ka krijuar nj\u00eb monopol mbi tregun e reklamave digjitale. Padia, e cila u regjistrua n\u00eb nj\u00eb gjykat\u00eb federale t\u00eb New York-ut t\u00eb mart\u00ebn, k\u00ebrkon d\u00ebmshp\u00ebrblim t\u00eb pap\u00ebrcaktuar. Gannett, botues i USA Today dhe m\u00eb shum\u00eb<\/p>\n","protected":false},"author":4,"featured_media":5256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-14016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\nGannett kund\u00ebr Google: Betej\u00eb mbi Monopolin e Reklamimeve Digjitale - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=14016\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gannett kund\u00ebr Google: Betej\u00eb mbi Monopolin e Reklamimeve Digjitale - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Gannett, botuesi m\u00eb i madh i gazetave n\u00eb Shtetet e Bashkuara, po padit gjigandin e teknologjis\u00eb Google, duke pretenduar se ka krijuar nj\u00eb monopol mbi tregun e reklamave digjitale. Padia, e cila u regjistrua n\u00eb nj\u00eb gjykat\u00eb federale t\u00eb New York-ut t\u00eb mart\u00ebn, k\u00ebrkon d\u00ebmshp\u00ebrblim t\u00eb pap\u00ebrcaktuar. 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