{"id":14511,"date":"2023-08-02T20:04:49","date_gmt":"2023-08-02T18:04:49","guid":{"rendered":"https:\/\/technews.al\/?p=14511"},"modified":"2023-08-02T20:04:50","modified_gmt":"2023-08-02T18:04:50","slug":"meta-detyrohet-te-pranoje-rregulloret-e-be-se-per-reklamat","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=14511","title":{"rendered":"Meta detyrohet t\u00eb pranoj\u00eb rregulloret e BE-s\u00eb p\u00ebr reklamat"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Pas gjysm\u00eb dekade betejash ligjore, Meta, kompania m\u00ebm\u00eb e Instagram dhe Facebook, tani do t\u00eb k\u00ebrkoj\u00eb p\u00eblqimin nga p\u00ebrdoruesit n\u00eb Bashkimin Europian (BE) p\u00ebrpara se t\u00eb p\u00ebrdor\u00eb t\u00eb dh\u00ebnat e tyre p\u00ebr reklama shum\u00eb t\u00eb personalizuara, sipas nj\u00eb raporti t\u00eb Wall Street Journal.<\/p>\n\n\n\n<p>P\u00ebrdoruesit n\u00eb BE s\u00eb shpejti do t\u00eb jen\u00eb n\u00eb gjendje t\u00eb zgjedhin ose t\u00eb heqin dor\u00eb nga mbledhja e t\u00eb dh\u00ebnave p\u00ebr reklamat e personalizuara, duke u shk\u00ebputur nga mbledhja e detyrueshme e t\u00eb dh\u00ebnave. Burimet konfirmuan se Meta ka paraqitur nj\u00eb propozim p\u00ebr k\u00ebt\u00eb zhvendosje tek rregullator\u00ebt e BE-s\u00eb p\u00ebr privat\u00ebsin\u00eb, dhe ndryshimi mund t\u00eb filloj\u00eb t\u00eb zbatohet n\u00eb fund t\u00eb tetorit.<\/p>\n\n\n\n<p>N\u00eb nj\u00eb postim n\u00eb blog, Meta sqaroi se ky ndryshim nuk do t\u00eb prekte menj\u00ebher\u00eb sh\u00ebrbimet, por do t\u00eb ndikonte p\u00ebrfundimisht tek p\u00ebrdoruesit n\u00eb BE, Zon\u00ebn Ekonomike Europiane, dhe Zvic\u00ebr.<\/p>\n\n\n\n<p>Meta kishte pohuar m\u00eb par\u00eb se Rregullorja e P\u00ebrgjithshme e Mbrojtjes s\u00eb t\u00eb Dh\u00ebnave (GDPR) n\u00eb BE nuk k\u00ebrkonte p\u00eblqimin e p\u00ebrdorues\u00ebve p\u00ebr mbledhjen e t\u00eb dh\u00ebnave. Megjithat\u00eb, kompania tani p\u00ebrmend k\u00ebrkesat rregullatore dhe interpretimet n\u00eb zhvillim t\u00eb GDPR, ve\u00e7an\u00ebrisht nga Komisioni Irlandez i Mbrojtjes s\u00eb t\u00eb Dh\u00ebnave, si arsyeja p\u00ebr ndryshimin e politikave t\u00eb tyre.<\/p>\n\n\n\n<p><strong>Artikull i ngjash\u00ebm:<\/strong><br><em><a href=\"https:\/\/technews.al\/revolucion-nga-google-shpalosja-e-fuqise-se-ai-per-reklamat-e-personalizuara-ne-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revolucion nga Google: Shpalosja e fuqis\u00eb s\u00eb AI p\u00ebr reklamat e personalizuara n\u00eb internet<\/a><\/em><\/p>\n\n\n\n<p>Ky ndryshim n\u00eb q\u00ebndrim vjen pas nj\u00eb vendimi muajin e kaluar n\u00eb Norvegji, i cili udh\u00ebzoi Meta-n t\u00eb k\u00ebrkonte p\u00eblqimin, ose t\u00eb ndalonte shfaqjen e reklamave t\u00eb personalizuara n\u00eb Europ\u00eb.<\/p>\n\n\n\n<p>Pavar\u00ebsisht se e pranoi ndryshimin si nj\u00eb &#8220;penges\u00eb t\u00eb r\u00ebnd\u00ebsishme&#8221;, Meta raportohet se ka informuar rregullator\u00ebt e BE-s\u00eb se atyre do t&#8217;u duhen t\u00eb pakt\u00ebn tre muaj p\u00ebr zbatimin e k\u00ebtij ndryshimi. Analist\u00ebt besojn\u00eb se Meta i ka rezistuar k\u00ebtij ndryshimi sepse proceset m\u00eb t\u00eb lehta t\u00eb mos-pranimit t\u00eb reklamave t\u00eb personalizuara nga p\u00ebrdoruesit mund t\u00eb \u00e7ojn\u00eb n\u00eb humbjen e aksesit t\u00eb t\u00eb dh\u00ebnave, si\u00e7 d\u00ebshmohet n\u00eb rastin e Apple, kur filloi t\u00eb k\u00ebrkonte p\u00eblqimin e p\u00ebrdorues\u00ebve p\u00ebr mbledhjen e t\u00eb dh\u00ebnave n\u00eb 2021.<\/p>\n\n\n\n<p><strong>Artikull i ngjash\u00ebm:<\/strong><br><em><a href=\"https:\/\/technews.al\/google-ne-rrezik-europa-mund-te-vendose-masa-mbi-dominimin-e-reklamave\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google n\u00eb rrezik: Europa mund t\u00eb vendos\u00eb masa mbi dominimin e industris\u00eb s\u00eb reklamave!<\/a><\/em><\/p>\n\n\n\n<p>Rikuperimi i Meta-s nga humbjet e t\u00eb ardhurave ishte kryesisht p\u00ebr shkak t\u00eb rregullimeve n\u00eb personalizimin e reklamave, duke e b\u00ebr\u00eb at\u00eb gjithnj\u00eb e m\u00eb t\u00eb varur nga mbledhja e t\u00eb dh\u00ebnave t\u00eb vet\u00eb kompanis\u00eb, dhe jo nga t\u00eb dh\u00ebnat e pal\u00ebve t\u00eb treta. Mbetet p\u00ebr t&#8217;u par\u00eb se si kjo politik\u00eb e re do t\u00eb ndikoj\u00eb n\u00eb p\u00ebrparimin e kompanis\u00eb, ve\u00e7an\u00ebrisht n\u00ebse p\u00ebrdoruesit zgjedhin t\u00eb zgjedhin t\u00eb mos ndajn\u00eb t\u00eb dh\u00ebnat e tyre.<\/p>\n\n\n\n<p>Nd\u00ebrsa garantoi reklamuesit se ndryshimi nuk do t\u00eb ndikoj\u00eb negativisht n\u00eb biznesin e saj n\u00eb BE, Meta \u00ebsht\u00eb zotuar gjithashtu t\u00eb ndaj\u00eb m\u00eb shum\u00eb informacion n\u00eb muajt n\u00eb vijim nd\u00ebrsa vazhdon dialogun e saj me rregullator\u00ebt.<\/p>\n\n\n\n<p><strong>Artikull i ngjash\u00ebm:<\/strong><br><em><a href=\"https:\/\/technews.al\/gannett-kunder-google-beteje-mbi-monopolin-e-reklamimeve-digjitale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gannett kund\u00ebr Google: Betej\u00eb mbi Monopolin e Reklamimeve Digjitale<\/a><\/em><\/p>\n\n\n\n<p>Mbrojt\u00ebsit e privat\u00ebsis\u00eb, duke p\u00ebrfshir\u00eb mbrojt\u00ebsin e privat\u00ebsis\u00eb s\u00eb t\u00eb dh\u00ebnave n\u00eb internet, Electronic Frontier Foundation, ka t\u00eb ngjar\u00eb ta shohin vendimin e Meta-s si nj\u00eb fitore. Ata kan\u00eb advokuar prej koh\u00ebsh mbi p\u00eblqimin vullnetar ndaj reklamave t\u00eb personalizuara si k\u00ebrkes\u00eb baz\u00eb p\u00ebr \u00e7do mbledhje, mbajtje ose p\u00ebrdorim t\u00eb t\u00eb dh\u00ebnave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas gjysm\u00eb dekade betejash ligjore, Meta, kompania m\u00ebm\u00eb e Instagram dhe Facebook, tani do t\u00eb k\u00ebrkoj\u00eb p\u00eblqimin nga p\u00ebrdoruesit n\u00eb Bashkimin Europian (BE) p\u00ebrpara se t\u00eb p\u00ebrdor\u00eb t\u00eb dh\u00ebnat e tyre p\u00ebr reklama shum\u00eb t\u00eb personalizuara, sipas nj\u00eb raporti t\u00eb Wall Street Journal. P\u00ebrdoruesit n\u00eb BE s\u00eb shpejti do t\u00eb jen\u00eb n\u00eb gjendje t\u00eb zgjedhin<\/p>\n","protected":false},"author":4,"featured_media":2343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-14511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta detyrohet t\u00eb pranoj\u00eb rregulloret e BE-s\u00eb p\u00ebr reklamat - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=14511\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta detyrohet t\u00eb pranoj\u00eb rregulloret e BE-s\u00eb p\u00ebr reklamat - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Pas gjysm\u00eb dekade betejash ligjore, Meta, kompania m\u00ebm\u00eb e Instagram dhe Facebook, tani do t\u00eb k\u00ebrkoj\u00eb p\u00eblqimin nga p\u00ebrdoruesit n\u00eb Bashkimin Europian (BE) p\u00ebrpara se t\u00eb p\u00ebrdor\u00eb t\u00eb dh\u00ebnat e tyre p\u00ebr reklama shum\u00eb t\u00eb personalizuara, sipas nj\u00eb raporti t\u00eb Wall Street Journal. 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