{"id":14833,"date":"2023-08-28T19:26:28","date_gmt":"2023-08-28T17:26:28","guid":{"rendered":"https:\/\/technews.al\/?p=14833"},"modified":"2023-08-28T19:26:28","modified_gmt":"2023-08-28T17:26:28","slug":"akti-i-sherbimeve-digjitale-te-be-se-hyn-zyrtarisht-ne-fuqi","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=14833","title":{"rendered":"Akti i Sh\u00ebrbimeve Digjitale t\u00eb BE-s\u00eb hyn zyrtarisht n\u00eb fuqi"},"content":{"rendered":"\n

Akti i shum\u00ebp\u00ebrfolur i Bashkimit Europian p\u00ebr Sh\u00ebrbimet Digjitale (DSA) hyri zyrtarisht n\u00eb fuqi m\u00eb 25 gusht 2023, duke vendosur rregulla t\u00eb rrepta p\u00ebr kompanit\u00eb e njohura t\u00eb teknologjis\u00eb, duke p\u00ebrfshir\u00eb Google, Facebook dhe TikTok.<\/p>\n\n\n\n

Objektivi kryesor i DSA \u00ebsht\u00eb t\u00eb krijoj\u00eb platforma m\u00eb t\u00eb sigurta n\u00eb internet, duke i mbajtur ato ligj\u00ebrisht p\u00ebrgjegj\u00ebse p\u00ebr p\u00ebrmbajtjen e postuar nga p\u00ebrdoruesit. Ky ligj detyron platformat t\u00eb ken\u00eb mekanizma p\u00ebr t\u00eb kuptuar dhe hequr p\u00ebrmbajtjen e paligjshme, duke u ofruar gjithashtu p\u00ebrdoruesve m\u00ebnyra p\u00ebr t’i raportuar k\u00ebto.<\/p>\n\n\n\n

Nj\u00eb aspekt i r\u00ebnd\u00ebsish\u00ebm i DSA \u00ebsht\u00eb fokusi i ligjit n\u00eb etik\u00ebn e reklamimit. Ai ndalon reklamat q\u00eb synojn\u00eb p\u00ebrdoruesit bazuar n\u00eb fen\u00eb e tyre, orientimin seksual, bindjet politike, p\u00ebrkat\u00ebsin\u00eb etnike dhe redukton ndjesh\u00ebm reklamat p\u00ebr t\u00eb miturit. P\u00ebr m\u00eb tep\u00ebr, ligji detyron platformat n\u00eb internet p\u00ebr t\u00eb qart\u00ebsuar m\u00ebnyr\u00ebn se si funksionojn\u00eb algoritmet e tyre.<\/p>\n\n\n\n

Artikull i ngjash\u00ebm:<\/strong>
BE vendos rikthimin e baterive t\u00eb z\u00ebvend\u00ebsueshme!<\/a><\/em><\/p>\n\n\n\n

Theksi i ve\u00e7ant\u00eb i kushtohet “platformave shum\u00eb t\u00eb m\u00ebdha n\u00eb internet”, duke i detyruar ato t\u00eb:<\/p>\n\n\n\n

– Lejojn\u00eb p\u00ebrdoruesit t\u00eb heqin dor\u00eb nga sistemet e rekomandimeve dhe profilizimi.<\/p>\n\n\n\n

– Ndajn\u00eb t\u00eb dh\u00ebna jetike me studiuesit dhe autoritetet p\u00ebrkat\u00ebse.<\/p>\n\n\n\n

– Pajtohen me k\u00ebrkesat e reagimit ndaj krizave.<\/p>\n\n\n\n

– I n\u00ebnshtrohen auditimeve t\u00eb jashtme dhe t\u00eb pavarura.<\/p>\n\n\n\n

Platformat si Alibaba, Amazon, Google Play dhe Facebook, me mbi 45 milion\u00eb p\u00ebrdorues mujor\u00eb n\u00eb BE, b\u00ebjn\u00eb pjes\u00eb n\u00eb k\u00ebt\u00eb kategori. K\u00ebto platforma duhet t\u00eb p\u00ebrdit\u00ebsojn\u00eb numrin e tyre t\u00eb p\u00ebrdoruesve \u00e7do dy her\u00eb n\u00eb vit.<\/p>\n\n\n\n

Artikull i ngjash\u00ebm:<\/strong>
Meta detyrohet t\u00eb pranoj\u00eb rregulloret e BE-s\u00eb p\u00ebr reklamat<\/a><\/em><\/p>\n\n\n\n

Kompanit\u00eb e m\u00ebdha n\u00eb internet kan\u00eb filluar t\u00eb p\u00ebrafrojn\u00eb operacionet e tyre p\u00ebr tu p\u00ebrshtatur me DSA:<\/p>\n\n\n\n

Google ka zgjeruar Qendr\u00ebn e Transparenc\u00ebs s\u00eb Reklamave, dhe ka premtuar nj\u00eb analiz\u00eb m\u00eb t\u00eb thell\u00eb n\u00eb funksionimin e platformave t\u00eb saj kryesore. Fokusi i Google do t\u00eb p\u00ebrfshij\u00eb gjithashtu studimin e rreziqeve t\u00eb mundshme q\u00eb lidhen me shp\u00ebrndarjen e paligjshme t\u00eb p\u00ebrmbajtjes.<\/p>\n\n\n\n

Meta, q\u00eb zot\u00ebron Facebook dhe Instagram, planifikon t\u00eb p\u00ebrmir\u00ebsoj\u00eb Bibliotek\u00ebn e saj t\u00eb Reklamave. S\u00eb shpejti do t\u00eb shfaq\u00eb dhe arkivoj\u00eb t\u00eb gjitha reklamat q\u00eb synojn\u00eb p\u00ebrdoruesit e BE-s\u00eb, duke specifikuar parametrat e synimit dhe audienc\u00ebn e arritur. P\u00ebr m\u00eb tep\u00ebr, p\u00ebrdoruesit europian\u00eb mund t\u00eb shikojn\u00eb p\u00ebrmbajtjen n\u00eb m\u00ebnyr\u00eb kronologjike n\u00eb Reels, Stories dhe Search n\u00eb t\u00eb dyja platformat, duke l\u00ebn\u00eb m\u00ebnjan\u00eb algoritmin e personalizimit.<\/p>\n\n\n\n

TikTok do t\u00eb ofroj\u00eb nj\u00eb algorit\u00ebm opsional p\u00ebr p\u00ebrdoruesit e BE-s\u00eb. Me algoritmin e bllokuar, p\u00ebrdoruesit do t\u00eb shikojn\u00eb video nga vendndodhja e tyre, dhe globalisht. Ve\u00e7an\u00ebrisht, p\u00ebr p\u00ebrdoruesit e mosh\u00ebs 13-17 vje\u00e7, reklamat e personalizuara bazuar n\u00eb aktivitetin brenda aplikacionit do t\u00eb ndalojn\u00eb.<\/p>\n\n\n\n

Snapchat prezanton nj\u00eb p\u00ebrjashtim nga burimet e personalizuara n\u00eb faqet e tij Discover dhe Spotlight. P\u00ebrdoruesit evropian\u00eb t\u00eb mosh\u00ebs 13 deri n\u00eb 17 vje\u00e7 nuk do t\u00eb p\u00ebrballen me reklama t\u00eb personalizuara, dhe ata mbi 18 vje\u00e7 do t\u00eb ken\u00eb m\u00eb shum\u00eb kontroll mbi reklamat q\u00eb hasin.<\/p>\n\n\n\n

Artikull i ngjash\u00ebm:<\/strong>
Google n\u00eb rrezik: Europa mund t\u00eb vendos\u00eb masa mbi dominimin e industris\u00eb s\u00eb reklamave!<\/a><\/em><\/p>\n\n\n\n

Platformat q\u00eb shkelin rregulloret e DSA rrezikojn\u00eb gjoba deri n\u00eb 6% t\u00eb t\u00eb ardhurave t\u00eb tyre globale. Platformat q\u00eb nuk p\u00ebrputhen vazhdimisht mund t\u00eb p\u00ebrballen edhe me nj\u00eb ndalim t\u00eb p\u00ebrkohsh\u00ebm brenda BE-s\u00eb. Tashm\u00eb, Amazon dhe shit\u00ebsi gjerman Zalando kan\u00eb ngritur mosmarr\u00ebveshje rreth kategorizimit t\u00eb tyre n\u00ebn DSA.<\/p>\n\n\n\n

Zbatimi i DSA vendos nj\u00eb precedent t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb mjedisin digjital, dhe efektet e tij n\u00eb politikat globale t\u00eb teknologjis\u00eb do t\u00eb v\u00ebzhgohen me v\u00ebmendje n\u00eb muajt e ardhsh\u00ebm.<\/p>\n","protected":false},"excerpt":{"rendered":"

Akti i shum\u00ebp\u00ebrfolur i Bashkimit Europian p\u00ebr Sh\u00ebrbimet Digjitale (DSA) hyri zyrtarisht n\u00eb fuqi m\u00eb 25 gusht 2023, duke vendosur rregulla t\u00eb rrepta p\u00ebr kompanit\u00eb e njohura t\u00eb teknologjis\u00eb, duke p\u00ebrfshir\u00eb Google, Facebook dhe TikTok. Objektivi kryesor i DSA \u00ebsht\u00eb t\u00eb krijoj\u00eb platforma m\u00eb t\u00eb sigurta n\u00eb internet, duke i mbajtur ato ligj\u00ebrisht p\u00ebrgjegj\u00ebse p\u00ebr<\/p>\n","protected":false},"author":4,"featured_media":13092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-14833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\nAkti i Sh\u00ebrbimeve Digjitale t\u00eb BE-s\u00eb hyn zyrtarisht n\u00eb fuqi - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=14833\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akti i Sh\u00ebrbimeve Digjitale t\u00eb BE-s\u00eb hyn zyrtarisht n\u00eb fuqi - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Akti i shum\u00ebp\u00ebrfolur i Bashkimit Europian p\u00ebr Sh\u00ebrbimet Digjitale (DSA) hyri zyrtarisht n\u00eb fuqi m\u00eb 25 gusht 2023, duke vendosur rregulla t\u00eb rrepta p\u00ebr kompanit\u00eb e njohura t\u00eb teknologjis\u00eb, duke p\u00ebrfshir\u00eb Google, Facebook dhe TikTok. 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