{"id":16262,"date":"2023-12-01T14:06:52","date_gmt":"2023-12-01T13:06:52","guid":{"rendered":"https:\/\/technews.al\/?p=16262"},"modified":"2023-12-01T14:06:53","modified_gmt":"2023-12-01T13:06:53","slug":"shoqatat-e-konsumatoreve-padisin-meta-n-per-praktike-te-padrejte","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=16262","title":{"rendered":"Shoqatat e konsumator\u00ebve padisin Meta-n p\u00ebr praktik\u00eb t\u00eb padrejt\u00eb"},"content":{"rendered":"\n

Nj\u00eb ankes\u00eb \u00ebsht\u00eb b\u00ebr\u00eb dje nga Federata Europiane e Konsumator\u00ebve (BEUC<\/a>), n\u00eb Komisionin EUropian p\u00ebr praktika t\u00eb padrejta tregtare nga Meta.<\/p>\n\n\n\n

P\u00ebrve\u00e7 k\u00ebsaj, ata kontrollojn\u00eb p\u00ebr \u00e7do shkelje t\u00eb Rregullores s\u00eb P\u00ebrgjithshme t\u00eb Mbrojtjes s\u00eb t\u00eb Dh\u00ebnave (GDPR), sipas s\u00eb cil\u00ebs p\u00eblqimi i p\u00ebrdoruesit duhet t\u00eb plot\u00ebsoj\u00eb nj\u00eb s\u00ebr\u00eb kushtesh strikte n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb konsiderohet i ligjsh\u00ebm.<\/p>\n\n\n\n

N\u00eb ve\u00e7anti, si\u00e7 thuhet n\u00eb nj\u00eb njoftim t\u00eb EKPOIZO, Meta po ndryshon sh\u00ebrbimet e saj n\u00eb BE dhe fton p\u00ebrdoruesit e Facebook dhe Instagram, n\u00ebp\u00ebrmjet nj\u00eb njoftimi n\u00eb ekranet e tyre, ose t\u00eb zgjedhin ose t\u00eb heqin dor\u00eb. N\u00eb rast se ata zgjedhin t\u00eb mos paguajn\u00eb nj\u00eb abonim, nuk \u00ebsht\u00eb i mundur p\u00ebrdorimi i aplikacioneve pa p\u00eblqimin e tyre p\u00ebr p\u00ebrpunimin e t\u00eb dh\u00ebnave t\u00eb tyre personale p\u00ebr shfaqjen e reklamave t\u00eb personalizuara nga Meta. N\u00ebse pranojn\u00eb t\u00eb paguajn\u00eb nj\u00eb abonim mujor, ata nuk do t\u00eb shohin m\u00eb reklama.<\/p>\n\n\n\n

Kjo praktik\u00eb e ve\u00e7ant\u00eb tregtare, si\u00e7 u p\u00ebrmend, \u00ebsht\u00eb e ndaluar nga ligji i BE-s\u00eb, p\u00ebr mbrojtjen e konsumatorit. Pajtueshm\u00ebria e tij me mbrojtjen e t\u00eb dh\u00ebnave personale dhe privat\u00ebsin\u00eb e p\u00ebrdoruesve si t\u00eb drejta themelore dhe legjislacionin e ri p\u00ebr Sh\u00ebrbimet Dixhitale (Akti i Sh\u00ebrbimeve Dixhitale) dhe Aktin e Tregjeve Dixhitale (Akti i Tregjeve Dixhitale) \u00ebsht\u00eb gjithashtu nj\u00eb \u00e7\u00ebshtje p\u00ebr tu studiuar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cVlen t\u00eb p\u00ebrmendet se politika e re e miratuar nga gjigandi i teknologjis\u00eb \u00ebsht\u00eb e padrejt\u00eb dhe e paligjshme p\u00ebr miliona p\u00ebrdorues evropian\u00eb t\u00eb Facebook dhe Instagram. Meta shkel ligjin e BE-s\u00eb n\u00eb m\u00ebnyra t\u00eb ndryshme p\u00ebr mbrojtjen e konsumator\u00ebve p\u00ebr shkak t\u00eb praktikave t\u00eb saj t\u00eb padrejta, mashtruese dhe agresive \u201d, theksohet n\u00eb njoftim. Gjithashtu, theksohet se \u201cAutoritetet jan\u00eb thirrur t\u00eb marrin masa dhe t\u00eb sigurojn\u00eb q\u00eb Meta t\u00eb ndaloj\u00eb mashtrimin dhe bombardimin e konsumator\u00ebve me k\u00ebto praktika t\u00eb paligjshme\u201d.<\/p>\n\n\n\n

\u00c7\u00ebshtjet q\u00eb duhet t\u00eb merren parasysh sipas legjislacionit p\u00ebr mbrojtjen e konsumatorit jan\u00eb si m\u00eb posht\u00eb:<\/p>\n\n\n\n

\u2013 P\u00ebrdorimi i Met\u00ebs i bllokimit t\u00eb pjessh\u00ebm t\u00eb p\u00ebrdoruesve nga Facebook dhe Instagram, p\u00ebr t\u00eb marr\u00eb nj\u00eb vendim t\u00eb menj\u00ebhersh\u00ebm p\u00ebr nj\u00eb ose tjetrin opsion, i privon p\u00ebrdoruesit mund\u00ebsin\u00eb ose koh\u00ebn p\u00ebr t\u00eb b\u00ebr\u00eb nj\u00eb zgjedhje t\u00eb informuar dhe p\u00ebr rrjedhoj\u00eb p\u00ebrb\u00ebn praktik\u00eb agresive. Meta i shtyn konsumator\u00ebt t\u00eb b\u00ebjn\u00eb nj\u00eb zgjedhje q\u00eb mund t\u00eb mos d\u00ebshirojn\u00eb p\u00ebr shkak t\u00eb shtytjes s\u00eb menj\u00ebhershme dhe krijimit t\u00eb ndjenj\u00ebs s\u00eb urgjenc\u00ebs.<\/p>\n\n\n\n

\u2013 P\u00ebrve\u00e7 k\u00ebsaj, shum\u00eb konsumator\u00eb mashtrohen duke besuar se duke zgjedhur t\u00eb paguajn\u00eb si\u00e7 u \u00ebsht\u00eb paraqitur, ata kan\u00eb zgjedhur nj\u00eb opsion m\u00eb miq\u00ebsor ndaj privat\u00ebsis\u00eb, i cili p\u00ebrfshin de facto gjurmim t\u00eb kufizuar dhe asnj\u00eb profilim. Por n\u00eb realitet, ka mund\u00ebsi q\u00eb t\u00eb dh\u00ebnat e tyre personale t\u00eb vazhdojn\u00eb t\u00eb mblidhen dhe t\u00eb p\u00ebrdoren, por p\u00ebr q\u00ebllime t\u00eb tjera p\u00ebrve\u00e7 reklamimit.<\/p>\n\n\n\n

\u2013 Meta ofron informacion t\u00eb pasakt\u00eb dhe jo t\u00eb plot\u00eb p\u00ebr konsumator\u00ebt dhe n\u00eb m\u00ebnyr\u00eb efektive i pengon ata t\u00eb marrin nj\u00eb vendim t\u00eb informuar. Ve\u00e7an\u00ebrisht, i mashtron ata me dilem\u00ebn e abonimit apo opsionit \u201cfalas\u201d , i cili nuk \u00ebsht\u00eb realisht \u201cfalas\u201d, pasi konsumator\u00ebt paguajn\u00eb p\u00ebr t\u00eb duke dh\u00ebn\u00eb t\u00eb dh\u00ebnat e tyre personale, si\u00e7 \u00ebsht\u00eb v\u00ebn\u00eb n\u00eb dukje dhe cituar nga vendimet e m\u00ebparshme gjyq\u00ebsore.<\/p>\n\n\n\n

\u2013 P\u00ebr shkak t\u00eb ndikimit t\u00eb madh t\u00eb sh\u00ebrbimeve t\u00eb Met\u00ebs n\u00eb Facebook dhe Instagram n\u00eb tregun e BE-s\u00eb dhe efektet ve\u00e7an\u00ebrisht t\u00eb fuqishme t\u00eb platformave t\u00eb rrjeteve sociale (n\u00eb Facebook dhe Instagram), p\u00ebrdoruesit me t\u00eb v\u00ebrtet\u00eb nuk kan\u00eb zgjidhje, sepse n\u00ebse do t\u00eb ndalonin p\u00ebrdorimin e sh\u00ebrbimeve, do t\u00eb humbnin t\u00eb gjitha kontaktet dhe historin\u00eb e tyre t\u00eb komunikimit, si\u00e7 ka qen\u00eb form\u00ebsuar vitet e fundit. Kostot shum\u00eb t\u00eb larta t\u00eb abonimit p\u00ebr sh\u00ebrbimet \u201cpa reklama\u201d jan\u00eb gjithashtu nj\u00eb penges\u00eb, q\u00eb do t\u00eb thot\u00eb se konsumator\u00ebt nuk kan\u00eb zgjidhje reale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nj\u00eb ankes\u00eb \u00ebsht\u00eb b\u00ebr\u00eb dje nga Federata Europiane e Konsumator\u00ebve (BEUC), n\u00eb Komisionin EUropian p\u00ebr praktika t\u00eb padrejta tregtare nga Meta. P\u00ebrve\u00e7 k\u00ebsaj, ata kontrollojn\u00eb p\u00ebr \u00e7do shkelje t\u00eb Rregullores s\u00eb P\u00ebrgjithshme t\u00eb Mbrojtjes s\u00eb t\u00eb Dh\u00ebnave (GDPR), sipas s\u00eb cil\u00ebs p\u00eblqimi i p\u00ebrdoruesit duhet t\u00eb plot\u00ebsoj\u00eb nj\u00eb s\u00ebr\u00eb kushtesh strikte n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb<\/p>\n","protected":false},"author":4,"featured_media":16264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[341],"tags":[40],"class_list":{"0":"post-16262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-featured"},"yoast_head":"\nShoqatat e konsumator\u00ebve padisin Meta-n p\u00ebr praktik\u00eb t\u00eb padrejt\u00eb - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=16262\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoqatat e konsumator\u00ebve padisin Meta-n p\u00ebr praktik\u00eb t\u00eb padrejt\u00eb - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Nj\u00eb ankes\u00eb \u00ebsht\u00eb b\u00ebr\u00eb dje nga Federata Europiane e Konsumator\u00ebve (BEUC), n\u00eb Komisionin EUropian p\u00ebr praktika t\u00eb padrejta tregtare nga Meta. 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