{"id":17208,"date":"2024-02-01T08:00:18","date_gmt":"2024-02-01T07:00:18","guid":{"rendered":"https:\/\/technews.al\/?p=17208"},"modified":"2024-01-31T23:04:59","modified_gmt":"2024-01-31T22:04:59","slug":"universal-music-group-planifikon-te-terheqe-katalogun-e-kengeve-nga-tiktok","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=17208","title":{"rendered":"Universal Music Group planifikon t\u00eb t\u00ebrheq\u00eb katalogun e k\u00ebng\u00ebve nga TikTok"},"content":{"rendered":"\n

Universal Music Group (UMG)<\/a>, kompania q\u00eb p\u00ebrfaq\u00ebson artist\u00eb t\u00eb till\u00eb si Taylor Swift, Billie Eilish dhe Ariana Grande, thot\u00eb se do t\u00eb t\u00ebrheq\u00eb muzik\u00ebn e tij nga TikTok nes\u00ebr n\u00eb mesnat\u00eb pasi nuk arriti t\u00eb arrij\u00eb nj\u00eb marr\u00ebveshje me kompanin\u00eb m\u00ebm\u00eb t\u00eb platform\u00ebs, ByteDance. <\/p>\n\n\n\n

UMG nuk do t\u00eb k\u00ebrkoj\u00eb t\u00eb rinovoj\u00eb marr\u00ebveshjen e saj aktuale me TikTok, e caktuar t\u00eb skadoj\u00eb m\u00eb 31 janar, dhe planifikon t\u00eb nd\u00ebrpres\u00eb licencimin e p\u00ebrmbajtjes si p\u00ebr TikTok ashtu edhe p\u00ebr sh\u00ebrbimin e tij t\u00eb fokusuar n\u00eb muzik\u00eb, TikTok Music.<\/p>\n\n\n\n

N\u00eb nj\u00eb njoftim p\u00ebr shtyp, UMG akuzoi TikTok \u2013 i cili thuhet se ka b\u00ebr\u00eb afro 20 miliard\u00eb dollar\u00eb t\u00eb ardhura nga reklamat vitin e kaluar \u2013 se po p\u00ebrpiqet t\u00eb nd\u00ebrtoj\u00eb nj\u00eb \u201cbiznes t\u00eb bazuar n\u00eb muzik\u00eb pa paguar vler\u00ebn e drejt\u00eb p\u00ebr muzik\u00ebn e [artist\u00ebve]\u201d.<\/p>\n\n\n\n

\u201cTikTok propozoi t’i paguanim artist\u00ebt dhe kompozitor\u00ebt tan\u00eb me nj\u00eb norm\u00eb q\u00eb \u00ebsht\u00eb nj\u00eb pjes\u00eb e tarif\u00ebs q\u00eb paguajn\u00eb platformat kryesore sociale t\u00eb vendosura n\u00eb m\u00ebnyr\u00eb t\u00eb ngjashme,\u201d shkruante etiketa. “Sot, si nj\u00eb tregues se sa pak kompenson TikTok artist\u00ebt dhe kompozitor\u00ebt, pavar\u00ebsisht baz\u00ebs s\u00eb tij masive dhe n\u00eb rritje t\u00eb p\u00ebrdoruesve, rritjes s\u00eb shpejt\u00eb t\u00eb t\u00eb ardhurave nga reklamat dhe rritjes s\u00eb mb\u00ebshtetjes n\u00eb p\u00ebrmbajtjen e bazuar n\u00eb muzik\u00eb, TikTok p\u00ebrb\u00ebn vet\u00ebm rreth 1% t\u00eb t\u00eb ardhurave tona totale.”<\/p>\n\n\n\n

TikTok nuk iu p\u00ebrgjigj menj\u00ebher\u00eb nj\u00eb k\u00ebrkese p\u00ebr koment. Por m\u00eb von\u00eb n\u00eb mbr\u00ebmje, nj\u00eb z\u00ebdh\u00ebn\u00ebs d\u00ebrgoi me email k\u00ebt\u00eb deklarat\u00eb:<\/p>\n\n\n\n

\u201c\u00cbsht\u00eb e trishtueshme dhe zhg\u00ebnjyese q\u00eb Universal Music Group e ka v\u00ebn\u00eb lakmin\u00eb e tyre mbi interesat e artist\u00ebve dhe kompozitor\u00ebve t\u00eb tyre. Pavar\u00ebsisht narrativ\u00ebs dhe retorik\u00ebs s\u00eb rreme t\u00eb Universal, fakti \u00ebsht\u00eb se ata kan\u00eb zgjedhur t\u00eb largohen nga mb\u00ebshtetja e fuqishme e nj\u00eb platforme me mbi nj\u00eb miliard p\u00ebrdorues q\u00eb sh\u00ebrben si nj\u00eb mjet promovues dhe zbulues falas p\u00ebr talentin e tyre. TikTok ka arritur t\u00eb arrij\u00eb marr\u00ebveshje “artisti i pari” me \u00e7do etiket\u00eb dhe botues tjet\u00ebr. \u00cbsht\u00eb e qart\u00eb se veprimet egoiste t\u00eb Universal nuk jan\u00eb n\u00eb interesin m\u00eb t\u00eb mir\u00eb t\u00eb artist\u00ebve, kompozitor\u00ebve dhe fansave.\u201d<\/p>\n\n\n\n

M\u00ebnyra se si UMG e tregon at\u00eb n\u00eb njoftimin p\u00ebr shtyp, TikTok dhe ai nuk e pa sy p\u00ebr sy n\u00eb pagesat p\u00ebr regjistrimet e krijuara nga AI duke p\u00ebrdorur vetit\u00eb UMG. P\u00ebr m\u00eb tep\u00ebr, TikTok nuk po nd\u00ebrmerrte hapat e duhur p\u00ebr t\u00eb hequr me shpejt\u00ebsi p\u00ebrmbajtjen n\u00eb kund\u00ebrshtim me t\u00eb drejtat e autorit t\u00eb etiket\u00ebs, thot\u00eb UMG.\/TechCrunch<\/p>\n","protected":false},"excerpt":{"rendered":"

Universal Music Group (UMG), kompania q\u00eb p\u00ebrfaq\u00ebson artist\u00eb t\u00eb till\u00eb si Taylor Swift, Billie Eilish dhe Ariana Grande, thot\u00eb se do t\u00eb t\u00ebrheq\u00eb muzik\u00ebn e tij nga TikTok nes\u00ebr n\u00eb mesnat\u00eb pasi nuk arriti t\u00eb arrij\u00eb nj\u00eb marr\u00ebveshje me kompanin\u00eb m\u00ebm\u00eb t\u00eb platform\u00ebs, ByteDance. UMG nuk do t\u00eb k\u00ebrkoj\u00eb t\u00eb rinovoj\u00eb marr\u00ebveshjen e saj aktuale<\/p>\n","protected":false},"author":4,"featured_media":17211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[341],"tags":[43],"class_list":{"0":"post-17208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-trending"},"yoast_head":"\nUniversal Music Group planifikon t\u00eb t\u00ebrheq\u00eb katalogun e k\u00ebng\u00ebve nga TikTok - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=17208\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Music Group planifikon t\u00eb t\u00ebrheq\u00eb katalogun e k\u00ebng\u00ebve nga TikTok - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Universal Music Group (UMG), kompania q\u00eb p\u00ebrfaq\u00ebson artist\u00eb t\u00eb till\u00eb si Taylor Swift, Billie Eilish dhe Ariana Grande, thot\u00eb se do t\u00eb t\u00ebrheq\u00eb muzik\u00ebn e tij nga TikTok nes\u00ebr n\u00eb mesnat\u00eb pasi nuk arriti t\u00eb arrij\u00eb nj\u00eb marr\u00ebveshje me kompanin\u00eb m\u00ebm\u00eb t\u00eb platform\u00ebs, ByteDance. 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