{"id":17904,"date":"2024-03-19T10:29:12","date_gmt":"2024-03-19T09:29:12","guid":{"rendered":"https:\/\/technews.al\/?p=17904"},"modified":"2024-03-19T10:29:13","modified_gmt":"2024-03-19T09:29:13","slug":"si-ndikoi-pandemia-ne-rritjen-e-shitjeve-e-lojerave-ne-internet","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=17904","title":{"rendered":"Si ndikoi pandemia n\u00eb rritjen e shitjeve e loj\u00ebrave n\u00eb internet"},"content":{"rendered":"\n

Nga Revista Monitor<\/a><\/p>\n\n\n\n

Pandemia globale e COVID-19 ka ndikuar n\u00eb shum\u00eb sektor\u00eb n\u00eb jet\u00ebt e njer\u00ebzve, duke krijuar ndryshime thelb\u00ebsore n\u00eb shum\u00eb fusha t\u00eb ekonomis\u00eb dhe shoq\u00ebris\u00eb. Nj\u00eb nga sektor\u00ebt q\u00eb ka p\u00ebrjetuar nj\u00eb ndryshim drastik \u00ebsht\u00eb ai i industrive t\u00eb loj\u00ebrave n\u00eb internet.<\/p>\n\n\n\n

N\u00eb Shqip\u00ebri, por edhe n\u00eb bot\u00eb, rritja e shitjeve t\u00eb loj\u00ebrave online ka qen\u00eb nj\u00eb fenomen i duksh\u00ebm, ndikuar drejtp\u00ebrdrejt nga situata pandemike.<\/p>\n\n\n\n

Distanca sociale dhe mbyllja e aktiviteteve publike b\u00ebn\u00eb q\u00eb shum\u00eb njer\u00ebz t\u00eb k\u00ebrkonin forma alternative t\u00eb arg\u00ebtimit dhe lidhjes sociale. N\u00eb k\u00ebt\u00eb kontekst, loj\u00ebrat online kan\u00eb luajtur nj\u00eb rol t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb p\u00ebrshtatjen e konsumator\u00ebve ndaj k\u00ebtyre ndryshimeve.<\/p>\n\n\n\n

Nj\u00eb nd\u00ebr faktor\u00ebt kryesor\u00eb q\u00eb ka ndikuar n\u00eb rritjen e shitjeve t\u00eb loj\u00ebrave online \u00ebsht\u00eb rritja e p\u00ebrdorimit t\u00eb internetit dhe zhvillimi i e-commerce.<\/p>\n\n\n\n

N\u00eb nj\u00eb koh\u00eb kur shum\u00eb aktivitete t\u00eb jashtme u ndaluan, bizneset vendase raportuan se, loj\u00ebrat online ofruan nj\u00eb form\u00eb ekuilibri midis arg\u00ebtimit dhe lidhjes sociale, duke lejuar lojtar\u00ebt t\u00eb komunikojn\u00eb dhe t\u00eb luajn\u00eb s\u00eb bashku, pavar\u00ebsisht distanc\u00ebs fizike.<\/p>\n\n\n\n

N\u00eb aspektin ekonomik, rritja e k\u00ebrkes\u00ebs u p\u00ebrkthye n\u00eb pozitive p\u00ebr bizneset q\u00eb ofruan k\u00ebt\u00eb sh\u00ebrbim gjat\u00eb asaj periudhe.<\/p>\n\n\n\n

\n

Industria e loj\u00ebrave mendohet t\u00eb ruaj\u00eb rritjen e shpejt\u00eb dhe mund t\u00eb arrij\u00eb vler\u00ebn e 321 miliard\u00eb dollar\u00ebve deri n\u00eb vitin 2026, thot\u00eb nj\u00eb raport i ri i PwC.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nj\u00eb pjes\u00eb integrale e rritjes s\u00eb shpejt\u00eb t\u00eb industris\u00eb s\u00eb loj\u00ebrave n\u00eb hierarkin\u00eb e arg\u00ebtimit ka qen\u00eb roli i marketingut dixhital dhe platformave t\u00eb mediave dixhitale.<\/p>\n\n\n\n

Platformat si Twitch, YouTube dhe madje edhe Facebook Gaming kan\u00eb revolucionarizuar m\u00ebnyr\u00ebn se si lojtar\u00ebt nd\u00ebrveprojn\u00eb me bazat dhe komunitetet e tyre t\u00eb fansave.<\/p>\n\n\n\n

K\u00ebto platforma, prej vitesh, kan\u00eb demokratizuar krijimin e p\u00ebrmbajtjes, duke i lejuar lojtar\u00ebt, pavar\u00ebsisht nga vendndodhjet gjeografike, t\u00eb transmetojn\u00eb loj\u00ebn e tyre, t\u00eb angazhohen me fansat n\u00eb koh\u00eb reale dhe t\u00eb krijojn\u00eb komunitete q\u00eb jan\u00eb jasht\u00ebzakonisht besnik\u00eb dhe tep\u00ebr t\u00eb angazhuar.<\/p>\n\n\n\n

Kjo dritare jasht\u00ebzakonisht inovative e shikueshm\u00ebris\u00eb dhe angazhimit t\u00eb personalizuar \u00ebsht\u00eb nj\u00eb minier\u00eb \u2018ari\u2019 p\u00ebr reklamuesit.<\/p>\n\n\n\n

Reklamimi tradicional zakonisht ka t\u00eb b\u00ebj\u00eb me kapjen e nj\u00eb audience t\u00eb gjer\u00eb. Marketingu dixhital brenda ekosistemit t\u00eb loj\u00ebrave lejon reklamimin e hipersh\u00ebnjestruar, duke siguruar q\u00eb markat t\u00eb arrijn\u00eb demografin\u00eb e tyre t\u00eb d\u00ebshiruar me sakt\u00ebsi.<\/p>\n\n\n\n

Reklamimi n\u00eb loj\u00eb, partneritetet me influencues dhe p\u00ebrmbajtja e sponsorizuar jan\u00eb b\u00ebr\u00eb norm\u00eb dhe markat jan\u00eb t\u00eb gatshme t\u00eb investojn\u00eb miliarda p\u00ebr t\u00eb siguruar q\u00eb prania e tyre t\u00eb ndihet brenda k\u00ebtyre transmetimeve t\u00eb hipersegmentuar dhe t\u00eb synuar.<\/p>\n\n\n\n

Integrimi i markave brenda universit t\u00eb loj\u00ebrave \u00ebsht\u00eb nj\u00eb d\u00ebshmi e evolucionit t\u00eb industris\u00eb.<\/p>\n\n\n\n

Sot, \u00ebsht\u00eb mjaft e zakonshme t\u00eb shoh\u00ebsh marka t\u00eb njohura dhe t\u00eb famsh\u00ebm q\u00eb shfaqen brenda bot\u00ebs s\u00eb loj\u00ebrave virtuale.<\/p>\n\n\n\n

K\u00ebto bashk\u00ebpunime t\u00eb kryq\u00ebzuara lejojn\u00eb fansat t\u00eb nd\u00ebrtojn\u00eb nj\u00eb lidhje dhe afinitet m\u00eb t\u00eb thell\u00eb, duke krijuar edhe m\u00eb shum\u00eb besnik\u00ebri ndaj mark\u00ebs brenda k\u00ebtyre komuniteteve dixhitale globale.\/Monitor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nga Revista Monitor Pandemia globale e COVID-19 ka ndikuar n\u00eb shum\u00eb sektor\u00eb n\u00eb jet\u00ebt e njer\u00ebzve, duke krijuar ndryshime thelb\u00ebsore n\u00eb shum\u00eb fusha t\u00eb ekonomis\u00eb dhe shoq\u00ebris\u00eb. Nj\u00eb nga sektor\u00ebt q\u00eb ka p\u00ebrjetuar nj\u00eb ndryshim drastik \u00ebsht\u00eb ai i industrive t\u00eb loj\u00ebrave n\u00eb internet. N\u00eb Shqip\u00ebri, por edhe n\u00eb bot\u00eb, rritja e shitjeve t\u00eb loj\u00ebrave<\/p>\n","protected":false},"author":4,"featured_media":17907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[43],"class_list":{"0":"post-17904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gaming","8":"tag-trending"},"yoast_head":"\nSi ndikoi pandemia n\u00eb rritjen e shitjeve e loj\u00ebrave n\u00eb internet - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=17904\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si ndikoi pandemia n\u00eb rritjen e shitjeve e loj\u00ebrave n\u00eb internet - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Nga Revista Monitor Pandemia globale e COVID-19 ka ndikuar n\u00eb shum\u00eb sektor\u00eb n\u00eb jet\u00ebt e njer\u00ebzve, duke krijuar ndryshime thelb\u00ebsore n\u00eb shum\u00eb fusha t\u00eb ekonomis\u00eb dhe shoq\u00ebris\u00eb. 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