{"id":19933,"date":"2024-08-07T08:27:48","date_gmt":"2024-08-07T07:27:48","guid":{"rendered":"https:\/\/technews.al\/?p=19933"},"modified":"2024-08-07T08:27:49","modified_gmt":"2024-08-07T07:27:49","slug":"dove-behet-marka-e-pare-e-bukurise-qe-refuzon-te-perdore-imazhe-grash-te-krijuara-nga-ai-ne-reklama","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=19933","title":{"rendered":"Dove b\u00ebhet marka e par\u00eb e bukuris\u00eb q\u00eb refuzon t\u00eb p\u00ebrdor\u00eb imazhe grash t\u00eb krijuara nga AI n\u00eb reklama"},"content":{"rendered":"\n<p>Dove \u00ebsht\u00eb b\u00ebr\u00eb marka e par\u00eb e bukuris\u00eb q\u00eb angazhohet t\u00eb mos p\u00ebrdor\u00eb kurr\u00eb Inteligjenc\u00ebn Artificiale (AI) p\u00ebr t\u00eb p\u00ebrfaq\u00ebsuar grat\u00eb n\u00eb reklamat e saj. Ky angazhim vjen s\u00eb bashku me mark\u00ebn q\u00eb feston nj\u00eb moment historik t\u00eb r\u00ebnd\u00ebsish\u00ebm. <\/p>\n\n\n\n<p>Kan\u00eb kaluar nj\u00ebzet vjet q\u00eb kur Dove nisi &#8220;Fushat\u00ebn p\u00ebr Bukurin\u00eb e V\u00ebrtet\u00eb&#8221;. Fushata e vitit 2004 shfaqi imazhe t\u00eb grave t\u00eb moshave, formave, prejardhjeve dhe madh\u00ebsive t\u00eb ndryshme q\u00eb nuk ishin modele profesionale. Me kalimin e viteve, marka ka rritur nd\u00ebrgjegj\u00ebsimin global rreth ndikimeve negative t\u00eb standardeve joreale t\u00eb bukuris\u00eb globalisht p\u00ebrmes mediave, Projektit t\u00eb Vet\u00ebvler\u00ebsimit t\u00eb Dove dhe hulumtimit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-1024x668.jpeg\" alt=\"\" class=\"wp-image-19934\" style=\"width:780px;height:auto\" srcset=\"https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-1024x668.jpeg 1024w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-300x196.jpeg 300w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-768x501.jpeg 768w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-1536x1001.jpeg 1536w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-150x98.jpeg 150w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-450x293.jpeg 450w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw-1200x782.jpeg 1200w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/66281e6ed4ba538ca338f973_-0wwC3ZXZ73VsnWMkFizf43Kd95HpBzfQUfJM3XupEmvpzjdVh-Aes3KNcLGSACn_EQmG7fWYvuokqviFdzdZb9vb2bsXiR7QtrGyVv9Ga0EeBE2v9OG8d-5z62eqL3aQw3fnhqcJ2_ZsgGdZDNMlUw.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>N\u00eb fakt, Fushata p\u00ebr Bukurin\u00eb e V\u00ebrtet\u00eb filloi me nj\u00eb studim t\u00eb kryer nga bashk\u00ebpun\u00ebtor\u00ebt e Edelman dhe Dove dhe u botua n\u00eb vitin 2004. <\/p>\n\n\n\n<p>E titulluar &#8220;E v\u00ebrteta e v\u00ebrtet\u00eb rreth bukuris\u00eb: Nj\u00eb raport global&#8221; p\u00ebrpjekja k\u00ebrkimore u drejtua nga Dr. Nancy Etcoff, profesore e Universitetit t\u00eb Harvardit dhe autore e Survival of the Prettiest, dhe Dr. Susie Orbach, autore e Fat \u00ebsht\u00eb nj\u00eb \u00e7\u00ebshtje feministe. <\/p>\n\n\n\n<p>Raporti zbuloi se vet\u00ebm 2% e grave globalisht e konsiderojn\u00eb veten t\u00eb bukur. Kjo statistik\u00eb nisi at\u00eb q\u00eb tani \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb p\u00ebrpjekje 20-vje\u00e7are p\u00ebr t\u00eb arritur misionin e p\u00ebrmir\u00ebsimit t\u00eb vet\u00ebvler\u00ebsimit t\u00eb grave dhe vajzave.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Code | A Dove Film | Dove Self-Esteem Project\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/reIQAmmpbO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>S\u00eb fundmi Dove kreu nj\u00eb studim t\u00eb ri p\u00ebr t\u00eb kuptuar gjendjen e bukuris\u00eb n\u00eb mbar\u00eb bot\u00ebn sot. <\/p>\n\n\n\n<p>Raporti rezultues zbuloi se nd\u00ebrsa idealet e bukuris\u00eb kan\u00eb evoluar me kalimin e viteve p\u00ebr t\u00eb qen\u00eb m\u00eb gjith\u00ebp\u00ebrfshir\u00ebse p\u00ebr faktor\u00eb si gjinia, raca dhe madh\u00ebsia, ka nj\u00eb num\u00ebr n\u00eb rritje t\u00eb idealeve t\u00eb bazuara n\u00eb pamjen e jashtme, duke p\u00ebrfshir\u00eb &#8220;t\u00eb dukurit e sh\u00ebndetsh\u00ebm&#8221; (81%), &#8220;t\u00eb qenit t\u00eb holl\u00eb\u201d (72%) dhe \u201ct\u00eb kesh nj\u00eb bel t\u00eb vog\u00ebl\u201d (69%) nd\u00ebrsa gjithashtu \u201ct\u00eb jesh i lakuar\u201d (59%). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/240409-Dove-The-Code-ew-315p-67b6ec-1024x538.webp\" alt=\"\" class=\"wp-image-19936\" srcset=\"https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/240409-Dove-The-Code-ew-315p-67b6ec-1024x538.webp 1024w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/240409-Dove-The-Code-ew-315p-67b6ec-300x158.webp 300w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/240409-Dove-The-Code-ew-315p-67b6ec-768x403.webp 768w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/240409-Dove-The-Code-ew-315p-67b6ec-150x79.webp 150w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/240409-Dove-The-Code-ew-315p-67b6ec-450x236.webp 450w, https:\/\/technews.al\/wp-content\/uploads\/2024\/08\/240409-Dove-The-Code-ew-315p-67b6ec.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<p>Dy nga tre nga t\u00eb anketuarit besojn\u00eb se grat\u00eb sot pritet t\u00eb jen\u00eb fizikisht m\u00eb t\u00ebrheq\u00ebse se brezi i n\u00ebn\u00ebs s\u00eb tyre. Pothuajse 9 n\u00eb 10 gra dhe vajza (85%) thon\u00eb se jan\u00eb ekspozuar ndaj p\u00ebrmbajtjeve t\u00eb d\u00ebmshme t\u00eb bukuris\u00eb n\u00eb internet.\/<a href=\"https:\/\/www.forbes.com\/sites\/virgietovar\/2024\/04\/18\/dove-becomes-first-beauty-brand-to-ban-ai-generated-women-in-ads\/\">Forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dove \u00ebsht\u00eb b\u00ebr\u00eb marka e par\u00eb e bukuris\u00eb q\u00eb angazhohet t\u00eb mos p\u00ebrdor\u00eb kurr\u00eb Inteligjenc\u00ebn Artificiale (AI) p\u00ebr t\u00eb p\u00ebrfaq\u00ebsuar grat\u00eb n\u00eb reklamat e saj. Ky angazhim vjen s\u00eb bashku me mark\u00ebn q\u00eb feston nj\u00eb moment historik t\u00eb r\u00ebnd\u00ebsish\u00ebm. Kan\u00eb kaluar nj\u00ebzet vjet q\u00eb kur Dove nisi &#8220;Fushat\u00ebn p\u00ebr Bukurin\u00eb e V\u00ebrtet\u00eb&#8221;. Fushata e vitit<\/p>\n","protected":false},"author":4,"featured_media":19935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[40],"class_list":{"0":"post-19933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dove b\u00ebhet marka e par\u00eb e bukuris\u00eb q\u00eb refuzon t\u00eb p\u00ebrdor\u00eb imazhe grash t\u00eb krijuara nga AI n\u00eb reklama - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=19933\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dove b\u00ebhet marka e par\u00eb e bukuris\u00eb q\u00eb refuzon t\u00eb p\u00ebrdor\u00eb imazhe grash t\u00eb krijuara nga AI n\u00eb reklama - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Dove \u00ebsht\u00eb b\u00ebr\u00eb marka e par\u00eb e bukuris\u00eb q\u00eb angazhohet t\u00eb mos p\u00ebrdor\u00eb kurr\u00eb Inteligjenc\u00ebn Artificiale (AI) p\u00ebr t\u00eb p\u00ebrfaq\u00ebsuar grat\u00eb n\u00eb reklamat e saj. 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