{"id":23341,"date":"2025-05-02T09:51:28","date_gmt":"2025-05-02T08:51:28","guid":{"rendered":"https:\/\/technews.al\/?p=23341"},"modified":"2025-05-02T09:51:30","modified_gmt":"2025-05-02T08:51:30","slug":"google-eshte-nje-monopol-i-reklamave-online-vendos-gjykata","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=23341","title":{"rendered":"Google \u00ebsht\u00eb nj\u00eb monopol i reklamave online, vendos gjykata"},"content":{"rendered":"\n<p>Nj\u00eb gjykat\u00ebs federal n\u00eb Virxhinia ka vendosur q\u00eb Google nd\u00ebrtoi n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme fuqi monopoli n\u00eb biznesin e saj t\u00eb reklamave online, duke sh\u00ebnuar nj\u00eb fitore t\u00eb madhe p\u00ebr Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA-s\u00eb n\u00eb p\u00ebrpjekjet e tij p\u00ebr t\u00eb frenuar dominimin e kompanive t\u00eb m\u00ebdha teknologjike. <\/p>\n\n\n\n<p>Ky \u00ebsht\u00eb vendimi i dyt\u00eb i r\u00ebnd\u00ebsish\u00ebm antitrust kund\u00ebr Google n\u00eb m\u00eb pak se nj\u00eb vit, pas vendimeve t\u00eb m\u00ebparshme gjyq\u00ebsore q\u00eb zbuluan se motori i k\u00ebrkimit dhe dyqani i aplikacioneve t\u00eb kompanis\u00eb gjithashtu shkel\u00ebn ligjet e konkurrenc\u00ebs. S\u00eb bashku, k\u00ebto raste sinjalizojn\u00eb presion ligjor n\u00eb rritje mbi Google q\u00eb p\u00ebrfundimisht mund t\u00eb riform\u00ebsoj\u00eb m\u00ebnyr\u00ebn se si funksionon n\u00eb pjes\u00eb t\u00eb shumta t\u00eb ekonomis\u00eb s\u00eb internetit.<\/p>\n\n\n\n<p>Vendimi i gjykat\u00ebses Leonie Brinkema p\u00ebrqendrohet n\u00eb biznesin e teknologjis\u00eb s\u00eb reklamave prej 31 miliard\u00eb dollar\u00ebsh t\u00eb Google q\u00eb lidh reklamuesit me botuesit e faqeve t\u00eb internetit. Vendimi zbuloi se praktika e Google p\u00ebr t\u00eb lidhur serverin e saj t\u00eb reklamave dhe shk\u00ebmbimin e reklamave s\u00eb bashku i lejoi asaj t\u00eb forconte dominimin e saj dhe t\u00eb bllokonte rival\u00ebt, duke d\u00ebmtuar botuesit dhe n\u00eb fund t\u00eb fundit konsumator\u00ebt. Megjithat\u00eb, gjykata gjithashtu hodhi posht\u00eb disa nga pretendimet e qeveris\u00eb, duke p\u00ebrfshir\u00eb ato q\u00eb synojn\u00eb mjetet dhe blerjet e reklamuesve t\u00eb Google si DoubleClick &#8211; nj\u00eb fitore e pjesshme q\u00eb Google thot\u00eb se do ta apeloj\u00eb.<\/p>\n\n\n\n<p>Nd\u00ebrsa vendimi mund ta detyroj\u00eb Google t\u00eb ndaj\u00eb pjes\u00eb t\u00eb biznesit t\u00eb saj t\u00eb reklamave, ekspert\u00ebt ligjor\u00eb sugjerojn\u00eb se nj\u00eb ndarje \u00ebsht\u00eb m\u00eb pak e mundshme duke pasur parasysh vendimin e p\u00ebrzier. M\u00eb t\u00eb mundshme jan\u00eb kufizimet n\u00eb m\u00ebnyr\u00ebn se si Google i p\u00ebrcakton \u00e7mimet dhe operon sh\u00ebrbimet e saj t\u00eb reklamave, t\u00eb cilat ende mund t\u00eb ndikojn\u00eb ndjesh\u00ebm n\u00eb biznesin e saj. Kritik\u00ebt e kompanive t\u00eb m\u00ebdha teknologjike e mir\u00ebprit\u00ebn vendimin, me grupe si Projekti i Mbik\u00ebqyrjes s\u00eb Teknologjis\u00eb q\u00eb e quajt\u00ebn at\u00eb nj\u00eb hap t\u00eb madh n\u00eb frenimin e fuqis\u00eb s\u00eb Google, dhe Senatorja Elizabeth Warren e p\u00ebrsh\u00ebndeti at\u00eb si nj\u00eb fitore p\u00ebr p\u00ebrpjekjet p\u00ebr t\u00eb thyer monopolet n\u00eb industrin\u00eb e teknologjis\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lexo edhe: <a href=\"https:\/\/technews.al\/?p=22758\">Google prezanton Pixel 9A, ja risit\u00eb dhe sa do t\u00eb kushtoj\u00eb<\/a><\/h2>\n\n\n\n<p>Ky rast i shton vrull nj\u00eb shtytjeje m\u00eb t\u00eb gjer\u00eb globale p\u00ebr t\u00eb kontrolluar ndikimin e gjigant\u00ebve t\u00eb teknologjis\u00eb, duke p\u00ebrfshir\u00eb Meta, Amazon dhe Apple. Vet\u00ebm k\u00ebt\u00eb jav\u00eb, CEO i Meta u p\u00ebrball me pyetje n\u00eb nj\u00eb gjyq t\u00eb ve\u00e7ant\u00eb antitrust, duke n\u00ebnvizuar gatishm\u00ebrin\u00eb n\u00eb rritje t\u00eb rregullator\u00ebve p\u00ebr t\u00eb sfiduar lojtar\u00ebt m\u00eb t\u00eb m\u00ebdhenj t\u00eb sektorit. Ekspert\u00ebt besojn\u00eb se vendimi i s\u00eb enjtes mund t\u00eb inkurajoj\u00eb veprime t\u00eb ngjashme n\u00eb t\u00eb gjith\u00eb bot\u00ebn, duke rritur presionin mbi kompani si Google p\u00ebr t\u00eb p\u00ebrshtatur praktikat e tyre n\u00ebn pesh\u00ebn e rritjes s\u00eb kontrollit ligjor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nj\u00eb gjykat\u00ebs federal n\u00eb Virxhinia ka vendosur q\u00eb Google nd\u00ebrtoi n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme fuqi monopoli n\u00eb biznesin e saj t\u00eb reklamave online, duke sh\u00ebnuar nj\u00eb fitore t\u00eb madhe p\u00ebr Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA-s\u00eb n\u00eb p\u00ebrpjekjet e tij p\u00ebr t\u00eb frenuar dominimin e kompanive t\u00eb m\u00ebdha teknologjike. Ky \u00ebsht\u00eb vendimi i dyt\u00eb i r\u00ebnd\u00ebsish\u00ebm<\/p>\n","protected":false},"author":4,"featured_media":23342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[43],"class_list":{"0":"post-23341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-trending"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google \u00ebsht\u00eb nj\u00eb monopol i reklamave online, vendos gjykata - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=23341\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google \u00ebsht\u00eb nj\u00eb monopol i reklamave online, vendos gjykata - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Nj\u00eb gjykat\u00ebs federal n\u00eb Virxhinia ka vendosur q\u00eb Google nd\u00ebrtoi n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme fuqi monopoli n\u00eb biznesin e saj t\u00eb reklamave online, duke sh\u00ebnuar nj\u00eb fitore t\u00eb madhe p\u00ebr Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA-s\u00eb n\u00eb p\u00ebrpjekjet e tij p\u00ebr t\u00eb frenuar dominimin e kompanive t\u00eb m\u00ebdha teknologjike. 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