{"id":24420,"date":"2025-08-22T10:52:22","date_gmt":"2025-08-22T09:52:22","guid":{"rendered":"https:\/\/technews.al\/?p=24420"},"modified":"2025-08-22T11:32:39","modified_gmt":"2025-08-22T10:32:39","slug":"veshjet-imitim-te-firmave-luksoze-ndalohen-ne-shqiperi-ligji-i-ri-i-jep-fund-tregut-fake-firmato","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=24420","title":{"rendered":"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d"},"content":{"rendered":"\n

Me premtimin e \u201cfirmave origjinale\u201d dhe \u00e7mimeve t\u00eb ul\u00ebta, shum\u00eb biznese t\u00eb pap\u00ebrgjegjshme apo dashakeqe q\u00eb p\u00ebrfitojn\u00eb duke shitur mallra t\u00eb falsifikuara kan\u00eb mashtruar konsumator\u00ebt shqiptar\u00eb, duke i pajisur me produkte pa cil\u00ebsi, t\u00eb cilat nuk kan\u00eb as garanci, as vler\u00eb t\u00eb v\u00ebrtet\u00eb. Ky realitet ka kthyer Shqip\u00ebrin\u00eb n\u00eb nj\u00eb treg t\u00eb mbushur me \u201cimitime luksi\u201d, ku Gucci, Louis Vuitton apo Dior jan\u00eb b\u00ebr\u00eb emra t\u00eb zakonsh\u00ebm n\u00eb reklama online, por n\u00eb fakt shumica e produkteve ishin \u201cfake\u201d.<\/p>\n\n\n\n

Me hyrjen m\u00eb n\u00eb fund n\u00eb fuqi t\u00eb ligjit t\u00eb ri p\u00ebr markat tregtare m\u00eb 16 gusht, kjo situat\u00eb pritet t\u00eb ndryshoj\u00eb ndjesh\u00ebm. Teksa deri dje ishte e zakonshme t\u00eb porositje online nj\u00eb \u00e7ant\u00eb \u201cimitim t\u00eb par\u00eb\u201d ose t\u00eb gjeje n\u00eb rrugicat e qyteteve dyqane q\u00eb shisnin rroba t\u00eb stampuara me logo firmash bot\u00ebrore, tani \u00e7do mall i till\u00eb do t\u00eb ndalet n\u00eb pikat doganore. Ligji i ri i b\u00ebn t\u00eb paligjshme importin dhe eksportin e produkteve q\u00eb shkelin t\u00eb drejtat e pron\u00ebsis\u00eb intelektuale, duke i dh\u00ebn\u00eb fund nj\u00eb tregu t\u00eb nd\u00ebrtuar mbi mashtrim dhe fitim t\u00eb padrejt\u00eb.<\/p>\n\n\n\n

P\u00ebrve\u00e7 tregtar\u00ebve, rregullat prekin edhe udh\u00ebtar\u00ebt. Kushdo q\u00eb hyn n\u00eb Shqip\u00ebri p\u00ebrmes rrug\u00ebve ajrore, tok\u00ebsore apo detare, mund t\u00eb ket\u00eb me vete vet\u00ebm mallra jo tregtare, brenda kufijve duty free dhe pa tregues t\u00eb dyshimt\u00eb. Pra, edhe nj\u00eb \u00e7ant\u00eb apo nj\u00eb pal\u00eb k\u00ebpuc\u00eb t\u00eb blera jasht\u00eb vendit, n\u00ebse jan\u00eb imitime t\u00eb markave t\u00eb njohura, rrezikojn\u00eb t\u00eb konfiskohen nga dogana.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ky ligj sjell disa risi t\u00eb r\u00ebnd\u00ebsishme. Ai i njeh pronar\u00ebve t\u00eb markave t\u00eb famshme jo vet\u00ebm t\u00eb drejt\u00ebn p\u00ebr t\u00eb ngritur padi kund\u00ebr imituesve, por edhe p\u00ebr t\u00eb k\u00ebrkuar d\u00ebmshp\u00ebrblim p\u00ebr d\u00ebmet q\u00eb u jan\u00eb shkaktuar. N\u00eb nenin 87 parashikohet qart\u00eb se \u00e7do p\u00ebrdorim i paautorizuar i nj\u00eb marke t\u00eb mbrojtur mund t\u00eb penalizohet, duke detyruar abuzuesit t\u00eb paguajn\u00eb shumat p\u00ebrkat\u00ebse. P\u00ebr m\u00eb tep\u00ebr, pronar\u00ebt e markave kan\u00eb mund\u00ebsin\u00eb t\u00eb k\u00ebrkojn\u00eb nisjen e hetimeve zyrtare pran\u00eb Drejtoris\u00eb s\u00eb Pron\u00ebsis\u00eb Industriale, n\u00ebse konstatojn\u00eb ngjashm\u00ebri t\u00eb rrezikshme me markat e tyre.<\/p>\n\n\n\n

Shqip\u00ebria ka vite q\u00eb \u00ebsht\u00eb kthyer n\u00eb nj\u00eb \u201cqend\u00ebr tregtare\u201d p\u00ebr mallrat e falsifikuara, duke rivalizuar tregje si ai turk. Dyqane fizike, por sidomos ato online n\u00eb rrjete sociale, kan\u00eb ofruar \u00e7anta, syze, k\u00ebpuc\u00eb dhe veshje me logot e firmave luksoze, duke i prezantuar si \u201cimitime t\u00eb para\u201d. P\u00ebr shum\u00eb konsumator\u00eb, k\u00ebto produkte ishin e vetmja mund\u00ebsi p\u00ebr t\u00eb pasur nj\u00eb \u201cluksoz\u201d n\u00eb garderob\u00eb, por n\u00eb t\u00eb v\u00ebrtet\u00eb ishin nj\u00eb mashtrim i past\u00ebr.<\/p>\n\n\n\n

Sipas t\u00eb dh\u00ebnave zyrtare, vet\u00ebm gjat\u00eb vitit 2024 Dogana shqiptare ka sekuestruar mbi 40 mij\u00eb produkte t\u00eb falsifikuara. Por ky num\u00ebr tregon vet\u00ebm sip\u00ebrfaqen e problemit, pasi pjesa m\u00eb e madhe e mallrave kan\u00eb hyr\u00eb lirsh\u00ebm dhe jan\u00eb shitur pa kontroll.<\/p>\n\n\n\n

P\u00ebrfitimi nga tregu i produkteve \u201cfake\u201d nuk ka qen\u00eb vet\u00ebm nj\u00eb \u00e7\u00ebshtje estetike apo mode, por nj\u00eb problem serioz ekonomik. Nga nj\u00ebra an\u00eb, bizneset e ndershme q\u00eb importojn\u00eb mallra origjinale jan\u00eb d\u00ebmtuar drejtp\u00ebrdrejt, duke humbur klient\u00eb. Nga ana tjet\u00ebr, konsumator\u00ebt shqiptar\u00eb jan\u00eb mashtruar, duke paguar p\u00ebr produkte t\u00eb cilat nuk kan\u00eb as garanci dhe shpesh jan\u00eb t\u00eb d\u00ebmshme p\u00ebr sh\u00ebndetin, sidomos n\u00eb rastin e kozmetik\u00ebs apo k\u00ebpuc\u00ebve me materiale toksike.<\/p>\n\n\n\n

Lexo edhe: Shqip\u00ebria drejt vendit t\u00eb par\u00eb pa para n\u00eb dor\u00eb? Rama planifikon nj\u00eb revolucion digjital deri n\u00eb vitin 2030<\/a><\/h2>\n\n\n\n

Nj\u00eb Shqip\u00ebri pa treg t\u00eb mallrave \u201cfake\u201d do t\u00eb thot\u00eb nj\u00eb treg m\u00eb transparent, m\u00eb i ndersh\u00ebm dhe m\u00eb i sigurt p\u00ebr konsumatorin.<\/p>\n\n\n\n

Megjithat\u00eb, sfida e v\u00ebrtet\u00eb do t\u00eb jet\u00eb zbatimi. Ligjet jan\u00eb vet\u00ebm n\u00eb let\u00ebr n\u00ebse institucionet nuk kan\u00eb kapacitetin dhe vullnetin p\u00ebr t\u2019i zbatuar. N\u00ebse doganat, policia dhe Drejtoria e Pron\u00ebsis\u00eb Industriale nuk do t\u00eb ken\u00eb nj\u00eb kontroll t\u00eb rrept\u00eb, ekziston rreziku q\u00eb tregu \u201cfake firmato\u201d t\u00eb gjej\u00eb s\u00ebrish rrug\u00eb alternative.<\/p>\n\n\n\n

P\u00ebr momentin, vendimi \u00ebsht\u00eb nj\u00eb goditje e r\u00ebnd\u00ebsishme ndaj gjith\u00eb atyre q\u00eb kan\u00eb pasuruar veten duke shitur mashtrime t\u00eb mb\u00ebshtjella me logot e firmave bot\u00ebrore. Dhe p\u00ebr konsumator\u00ebt shqiptar\u00eb, ky \u00ebsht\u00eb nj\u00eb hap drejt nj\u00eb tregu m\u00eb t\u00eb past\u00ebr, m\u00eb t\u00eb drejt\u00eb dhe me m\u00eb shum\u00eb garanci.<\/p>\n","protected":false},"excerpt":{"rendered":"

Me premtimin e \u201cfirmave origjinale\u201d dhe \u00e7mimeve t\u00eb ul\u00ebta, shum\u00eb biznese t\u00eb pap\u00ebrgjegjshme apo dashakeqe q\u00eb p\u00ebrfitojn\u00eb duke shitur mallra t\u00eb falsifikuara kan\u00eb mashtruar konsumator\u00ebt shqiptar\u00eb, duke i pajisur me produkte pa cil\u00ebsi, t\u00eb cilat nuk kan\u00eb as garanci, as vler\u00eb t\u00eb v\u00ebrtet\u00eb. Ky realitet ka kthyer Shqip\u00ebrin\u00eb n\u00eb nj\u00eb treg t\u00eb mbushur me \u201cimitime<\/p>\n","protected":false},"author":4,"featured_media":24425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[43],"class_list":{"0":"post-24420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-trending"},"yoast_head":"\nVeshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=24420\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Me premtimin e \u201cfirmave origjinale\u201d dhe \u00e7mimeve t\u00eb ul\u00ebta, shum\u00eb biznese t\u00eb pap\u00ebrgjegjshme apo dashakeqe q\u00eb p\u00ebrfitojn\u00eb duke shitur mallra t\u00eb falsifikuara kan\u00eb mashtruar konsumator\u00ebt shqiptar\u00eb, duke i pajisur me produkte pa cil\u00ebsi, t\u00eb cilat nuk kan\u00eb as garanci, as vler\u00eb t\u00eb v\u00ebrtet\u00eb. Ky realitet ka kthyer Shqip\u00ebrin\u00eb n\u00eb nj\u00eb treg t\u00eb mbushur me \u201cimitime\" \/>\n<meta property=\"og:url\" content=\"https:\/\/technews.al\/?p=24420\" \/>\n<meta property=\"og:site_name\" content=\"Technews.al\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T09:52:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T10:32:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tech Expert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tech Expert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/technews.al\/?p=24420\",\"url\":\"https:\/\/technews.al\/?p=24420\",\"name\":\"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d - Technews.al\",\"isPartOf\":{\"@id\":\"https:\/\/technews.al\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/technews.al\/?p=24420#primaryimage\"},\"image\":{\"@id\":\"https:\/\/technews.al\/?p=24420#primaryimage\"},\"thumbnailUrl\":\"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2.png\",\"datePublished\":\"2025-08-22T09:52:22+00:00\",\"dateModified\":\"2025-08-22T10:32:39+00:00\",\"author\":{\"@id\":\"https:\/\/technews.al\/#\/schema\/person\/0d9ed995a903005f5e36e2bb709a98aa\"},\"breadcrumb\":{\"@id\":\"https:\/\/technews.al\/?p=24420#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/technews.al\/?p=24420\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/technews.al\/?p=24420#primaryimage\",\"url\":\"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2.png\",\"contentUrl\":\"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/technews.al\/?p=24420#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/technews.al\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/technews.al\/#website\",\"url\":\"https:\/\/technews.al\/\",\"name\":\"Technews.al\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/technews.al\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/technews.al\/#\/schema\/person\/0d9ed995a903005f5e36e2bb709a98aa\",\"name\":\"Tech Expert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/technews.al\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/technews.al\/wp-content\/uploads\/2023\/11\/Untitled-design-1-96x96.jpg\",\"contentUrl\":\"https:\/\/technews.al\/wp-content\/uploads\/2023\/11\/Untitled-design-1-96x96.jpg\",\"caption\":\"Tech Expert\"},\"url\":\"https:\/\/technews.al\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d - Technews.al","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/technews.al\/?p=24420","og_locale":"en_US","og_type":"article","og_title":"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d - Technews.al","og_description":"Me premtimin e \u201cfirmave origjinale\u201d dhe \u00e7mimeve t\u00eb ul\u00ebta, shum\u00eb biznese t\u00eb pap\u00ebrgjegjshme apo dashakeqe q\u00eb p\u00ebrfitojn\u00eb duke shitur mallra t\u00eb falsifikuara kan\u00eb mashtruar konsumator\u00ebt shqiptar\u00eb, duke i pajisur me produkte pa cil\u00ebsi, t\u00eb cilat nuk kan\u00eb as garanci, as vler\u00eb t\u00eb v\u00ebrtet\u00eb. Ky realitet ka kthyer Shqip\u00ebrin\u00eb n\u00eb nj\u00eb treg t\u00eb mbushur me \u201cimitime","og_url":"https:\/\/technews.al\/?p=24420","og_site_name":"Technews.al","article_published_time":"2025-08-22T09:52:22+00:00","article_modified_time":"2025-08-22T10:32:39+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2-1024x683.png","type":"image\/png"}],"author":"Tech Expert","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tech Expert","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/technews.al\/?p=24420","url":"https:\/\/technews.al\/?p=24420","name":"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d - Technews.al","isPartOf":{"@id":"https:\/\/technews.al\/#website"},"primaryImageOfPage":{"@id":"https:\/\/technews.al\/?p=24420#primaryimage"},"image":{"@id":"https:\/\/technews.al\/?p=24420#primaryimage"},"thumbnailUrl":"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2.png","datePublished":"2025-08-22T09:52:22+00:00","dateModified":"2025-08-22T10:32:39+00:00","author":{"@id":"https:\/\/technews.al\/#\/schema\/person\/0d9ed995a903005f5e36e2bb709a98aa"},"breadcrumb":{"@id":"https:\/\/technews.al\/?p=24420#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/technews.al\/?p=24420"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/technews.al\/?p=24420#primaryimage","url":"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2.png","contentUrl":"https:\/\/technews.al\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-22-2025-12_24_46-PM-2.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/technews.al\/?p=24420#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/technews.al\/"},{"@type":"ListItem","position":2,"name":"Veshjet imitim t\u00eb firmave luksoze ndalohen n\u00eb Shqip\u00ebri: Ligji i ri i jep fund tregut \u201cfake firmato\u201d"}]},{"@type":"WebSite","@id":"https:\/\/technews.al\/#website","url":"https:\/\/technews.al\/","name":"Technews.al","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/technews.al\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/technews.al\/#\/schema\/person\/0d9ed995a903005f5e36e2bb709a98aa","name":"Tech Expert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/technews.al\/#\/schema\/person\/image\/","url":"https:\/\/technews.al\/wp-content\/uploads\/2023\/11\/Untitled-design-1-96x96.jpg","contentUrl":"https:\/\/technews.al\/wp-content\/uploads\/2023\/11\/Untitled-design-1-96x96.jpg","caption":"Tech Expert"},"url":"https:\/\/technews.al\/?author=4"}]}},"_links":{"self":[{"href":"https:\/\/technews.al\/index.php?rest_route=\/wp\/v2\/posts\/24420"}],"collection":[{"href":"https:\/\/technews.al\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technews.al\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technews.al\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/technews.al\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24420"}],"version-history":[{"count":5,"href":"https:\/\/technews.al\/index.php?rest_route=\/wp\/v2\/posts\/24420\/revisions"}],"predecessor-version":[{"id":24430,"href":"https:\/\/technews.al\/index.php?rest_route=\/wp\/v2\/posts\/24420\/revisions\/24430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technews.al\/index.php?rest_route=\/wp\/v2\/media\/24425"}],"wp:attachment":[{"href":"https:\/\/technews.al\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technews.al\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technews.al\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}