{"id":24967,"date":"2025-10-21T09:24:07","date_gmt":"2025-10-21T08:24:07","guid":{"rendered":"https:\/\/technews.al\/?p=24967"},"modified":"2025-10-21T09:24:07","modified_gmt":"2025-10-21T08:24:07","slug":"efekti-ikea-si-e-perdor-ikea-psikologjine-per-tiu-bere-te-blini-me-shume","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=24967","title":{"rendered":"Efekti IKEA: Si e p\u00ebrdor IKEA psikologjin\u00eb p\u00ebr t\u2019iu b\u00ebr\u00eb t\u00eb blini m\u00eb shum\u00eb"},"content":{"rendered":"\n

N\u00ebse keni hyr\u00eb ndonj\u00ebher\u00eb n\u00eb nj\u00eb dyqan IKEA me synimin p\u00ebr t\u00eb bler\u00eb vet\u00ebm nj\u00eb karrige ose nj\u00eb raft t\u00eb thjesht\u00eb, ka shum\u00eb gjasa q\u00eb t\u00eb keni dal\u00eb me nj\u00eb karroc\u00eb plot me jast\u00ebk\u00eb, gota apo dekorime q\u00eb nuk i kishit planifikuar. Dhe kjo nuk \u00ebsht\u00eb rast\u00ebsi. Gjiganti suedez i mobiljeve ka nd\u00ebrtuar me kujdes nj\u00eb strategji psikologjike q\u00eb e shtyn konsumatorin drejt blerjeve t\u00eb papritura, duke e kthyer p\u00ebrvoj\u00ebn e blerjes n\u00eb nj\u00eb aventur\u00eb q\u00eb zgjat m\u00eb shum\u00eb sesa pritej. Sipas vler\u00ebsimeve, rreth 60% e blerjeve n\u00eb IKEA jan\u00eb t\u00eb menj\u00ebhershme dhe t\u00eb paplanifikuara.<\/p>\n\n\n\n

Sekreti fillon me vet\u00eb m\u00ebnyr\u00ebn se si jan\u00eb nd\u00ebrtuar dyqanet. Ndryshe nga shumica e shit\u00ebsve q\u00eb ofrojn\u00eb nj\u00eb plan t\u00eb qart\u00eb dhe t\u00eb lir\u00eb l\u00ebvizjeje, IKEA e detyron klientin t\u00eb ndjek\u00eb nj\u00eb rrug\u00eb t\u00eb paracaktuar, nj\u00eb lloj labirinti q\u00eb kalon p\u00ebrmes m\u00eb shum\u00eb se 50 ambienteve t\u00eb mobiluara. Kjo e b\u00ebn klientin t\u00eb ekspozohet ndaj nj\u00eb game t\u00eb gjer\u00eb produktesh \u2014 shum\u00eb m\u00eb tep\u00ebr sesa do t\u00eb shihte n\u00eb nj\u00eb dyqan tradicional \u2014 duke i rritur mund\u00ebsit\u00eb q\u00eb t\u00eb blej\u00eb di\u00e7ka q\u00eb nuk e kishte n\u00eb plan. Ekspert\u00ebt e quajn\u00eb k\u00ebt\u00eb fenomen \u201cefekti Gruen\u201d, i cili ndodh kur humbet p\u00ebrqendrimin dhe harrohet arsyeja fillestare e blerjes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Arkitekti britanik Alan Penn e ka p\u00ebrshkruar p\u00ebrvoj\u00ebn e IKEA-s si \u201cnj\u00eb dor\u00ebzim psikologjik\u201d. Sapo klienti pranon t\u00eb ndjek\u00eb rrug\u00ebn e imponuar t\u00eb dyqanit, ai humbet ndjenj\u00ebn e kontrollit dhe b\u00ebhet m\u00eb i prirur t\u00eb shpenzoj\u00eb. \u00c7do kthes\u00eb n\u00eb labirint zbulon di\u00e7ka t\u00eb re, duke nxitur ndjesin\u00eb e kureshtjes dhe d\u00ebshir\u00ebn p\u00ebr t\u00eb eksploruar m\u00eb tej. P\u00ebr m\u00eb tep\u00ebr, IKEA p\u00ebrdor detaje t\u00eb vogla por t\u00eb zgjuara: pasqyra t\u00eb vendosura strategjikisht q\u00eb ju b\u00ebjn\u00eb t\u00eb imagjinoni veten n\u00eb at\u00eb hap\u00ebsir\u00eb, apo produkte t\u00eb vendosura n\u00eb \u201cbulla bulla bins\u201d \u2014 arka t\u00eb mbushura me artikuj t\u00eb lir\u00eb q\u00eb ju japin p\u00ebrshtypjen e nj\u00eb oferte t\u00eb mir\u00eb.<\/p>\n\n\n\n

Lexo edhe: Vitin e ardhsh\u00ebm nuk do t\u00eb ket\u00eb m\u00eb tarifa roaming mes Shqip\u00ebris\u00eb dhe vendeve t\u00eb BE<\/a><\/h2>\n\n\n\n

Por loja psikologjike nuk p\u00ebrfundon k\u00ebtu. IKEA p\u00ebrdor edhe \u201c\u00e7mimin karrem\u201d \u2014 nj\u00eb teknik\u00eb ku prezantohet nj\u00eb produkt m\u00eb pak t\u00ebrheq\u00ebs p\u00ebr ta b\u00ebr\u00eb nj\u00eb tjet\u00ebr t\u00eb duket m\u00eb i vlefsh\u00ebm. P\u00ebr shembull, mes dy dollap\u00ebve, nj\u00eb i lir\u00eb dhe nj\u00eb m\u00eb cil\u00ebsor, mund t\u00eb vendoset nj\u00eb i tret\u00eb q\u00eb nuk ofron as \u00e7mimin e ul\u00ebt t\u00eb par\u00eb e as cil\u00ebsin\u00eb e dytit, duke i b\u00ebr\u00eb t\u00eb tjer\u00ebt t\u00eb duken si zgjedhje m\u00eb t\u00eb men\u00e7ura. Kjo metod\u00eb \u00ebsht\u00eb provuar se mund t\u00eb rris\u00eb shitjet deri n\u00eb 14%.<\/p>\n\n\n\n

N\u00eb fund, p\u00ebrzierja e dizajnit, psikologjis\u00eb dhe p\u00ebrvoj\u00ebs multisensore e ka kthyer IKEA-n n\u00eb nj\u00eb \u201cDisneyland p\u00ebr t\u00eb rriturit\u201d. Nga topat suedez\u00eb t\u00eb mishit q\u00eb ndihmojn\u00eb n\u00eb mbajtjen e klient\u00ebve m\u00eb gjat\u00eb n\u00eb dyqan, te rrug\u00ebt e pafundme q\u00eb ju \u00e7ojn\u00eb nga nj\u00eb dhom\u00eb n\u00eb tjetr\u00ebn, gjith\u00e7ka \u00ebsht\u00eb nd\u00ebrtuar p\u00ebr t\u00eb stimuluar d\u00ebshir\u00ebn p\u00ebr t\u00eb bler\u00eb. Dhe megjith\u00ebse mund t\u00eb dilni prej andej t\u00eb lodhur dhe me disa sende m\u00eb shum\u00eb sesa kishit planifikuar, IKEA e di mir\u00eb q\u00eb shum\u00eb shpejt do t\u00eb ktheheni p\u00ebrs\u00ebri.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00ebse keni hyr\u00eb ndonj\u00ebher\u00eb n\u00eb nj\u00eb dyqan IKEA me synimin p\u00ebr t\u00eb bler\u00eb vet\u00ebm nj\u00eb karrige ose nj\u00eb raft t\u00eb thjesht\u00eb, ka shum\u00eb gjasa q\u00eb t\u00eb keni dal\u00eb me nj\u00eb karroc\u00eb plot me jast\u00ebk\u00eb, gota apo dekorime q\u00eb nuk i kishit planifikuar. Dhe kjo nuk \u00ebsht\u00eb rast\u00ebsi. Gjiganti suedez i mobiljeve ka nd\u00ebrtuar me kujdes<\/p>\n","protected":false},"author":4,"featured_media":24969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-24967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\nEfekti IKEA: Si e p\u00ebrdor IKEA psikologjin\u00eb p\u00ebr t\u2019iu b\u00ebr\u00eb t\u00eb blini m\u00eb shum\u00eb - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=24967\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efekti IKEA: Si e p\u00ebrdor IKEA psikologjin\u00eb p\u00ebr t\u2019iu b\u00ebr\u00eb t\u00eb blini m\u00eb shum\u00eb - Technews.al\" \/>\n<meta property=\"og:description\" content=\"N\u00ebse keni hyr\u00eb ndonj\u00ebher\u00eb n\u00eb nj\u00eb dyqan IKEA me synimin p\u00ebr t\u00eb bler\u00eb vet\u00ebm nj\u00eb karrige ose nj\u00eb raft t\u00eb thjesht\u00eb, ka shum\u00eb gjasa q\u00eb t\u00eb keni dal\u00eb me nj\u00eb karroc\u00eb plot me jast\u00ebk\u00eb, gota apo dekorime q\u00eb nuk i kishit planifikuar. 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