{"id":25026,"date":"2025-10-27T10:35:19","date_gmt":"2025-10-27T09:35:19","guid":{"rendered":"https:\/\/technews.al\/?p=25026"},"modified":"2025-10-27T11:04:21","modified_gmt":"2025-10-27T10:04:21","slug":"prodhuesi-i-oreo-s-perdor-inteligjencen-artificiale-per-te-ulur-kostot-e-marketingut-deri-ne-50","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=25026","title":{"rendered":"Prodhuesi i Oreo-s, p\u00ebrdor inteligjenc\u00ebn artificiale p\u00ebr t\u00eb ulur kostot e marketingut deri n\u00eb 50%"},"content":{"rendered":"\n<p>Gjiganti bot\u00ebror i produkteve ushqimore Mondelez, prodhuesi i Oreo-s dhe \u00e7okollat\u00ebs Cadbury, ka nisur t\u00eb p\u00ebrdor\u00eb nj\u00eb mjet t\u00eb ri t\u00eb inteligjenc\u00ebs artificiale gjenerative p\u00ebr t\u00eb reduktuar kostot e krijimit t\u00eb p\u00ebrmbajtjes s\u00eb marketingut me 30% deri n\u00eb 50%. Lajmin e ka b\u00ebr\u00eb t\u00eb ditur p\u00ebr Reuters Jon Halvorson, n\u00ebnkryetari global i kompanis\u00eb p\u00ebr p\u00ebrvoj\u00ebn e konsumatorit.<\/p>\n\n\n\n<p>Mondelez ka zhvilluar k\u00ebt\u00eb teknologji n\u00eb bashk\u00ebpunim me kompanin\u00eb e IT-s\u00eb&nbsp;<em>Accenture<\/em>, duke investuar mbi 40 milion\u00eb dollar\u00eb. Sipas Halvorson, q\u00ebllimi \u00ebsht\u00eb q\u00eb brenda vitit t\u00eb ardhsh\u00ebm, mjeti t\u00eb jet\u00eb n\u00eb gjendje t\u00eb krijoj\u00eb reklama t\u00eb shkurtra televizive gati p\u00ebr transmetim, ndoshta edhe p\u00ebr ngjarje madhore si Super Bowl-i i vitit 2027. Ai theksoi se kursimet mund t\u00eb jen\u00eb edhe m\u00eb t\u00eb m\u00ebdha n\u00ebse AI do t\u00eb mund t\u00eb realizoj\u00eb video m\u00eb t\u00eb sofistikuara.<\/p>\n\n\n\n<p>P\u00ebrball\u00eb inflacionit, tarifave dhe buxheteve gjithnj\u00eb e m\u00eb t\u00eb kufizuara t\u00eb konsumator\u00ebve, Mondelez \u2013 si edhe rival\u00ebt e saj si&nbsp;<em>Kraft Heinz<\/em>&nbsp;dhe&nbsp;<em>Coca-Cola<\/em>&nbsp;\u2013 po p\u00ebrdor inteligjenc\u00ebn artificiale p\u00ebr t\u00eb ulur tarifat e agjencive reklamuese dhe p\u00ebr t\u00eb p\u00ebrshpejtuar procesin e zhvillimit t\u00eb produkteve t\u00eb reja. Ndryshe nga&nbsp;<em>Coca-Cola<\/em>, e cila \u00ebsht\u00eb kritikuar p\u00ebr figurat \u201cjo realiste\u201d t\u00eb krijuara nga AI n\u00eb reklamat e saj t\u00eb fundit, Mondelez nuk po p\u00ebrdor ende imazhe njer\u00ebzish t\u00eb gjeneruara nga kompjuteri.<\/p>\n\n\n\n<p>Aktualisht, p\u00ebrmbajtja e krijuar nga mjeti i ri po p\u00ebrdoret n\u00eb rrjete sociale p\u00ebr markat&nbsp;<em>Chips Ahoy!<\/em>&nbsp;n\u00eb SHBA dhe&nbsp;<em>Milka<\/em>&nbsp;n\u00eb Gjermani. Nj\u00eb video tet\u00eb sekond\u00ebshe e Milka-s, p\u00ebr shembull, tregon val\u00eb \u00e7okollate q\u00eb p\u00ebrshkojn\u00eb nj\u00eb vafle me sfonda t\u00eb ndryshme sipas grupit t\u00eb synuar t\u00eb konsumator\u00ebve \u2013 nj\u00eb animacion q\u00eb tradicionalisht do t\u00eb kushtonte qindra mij\u00ebra dollar\u00eb, por q\u00eb tani realizohet me nj\u00eb kosto shum\u00eb m\u00eb t\u00eb ul\u00ebt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lexo edhe: <a href=\"https:\/\/technews.al\/?p=25019\">I dhuroi mbes\u00ebs aksione t\u00eb NVIDIA-s p\u00ebr 1-vjetorin, investim apo gabim?<\/a><\/h2>\n\n\n\n<p>N\u00eb muajin n\u00ebntor,&nbsp;<em>Oreo<\/em>&nbsp;do ta p\u00ebrdor\u00eb k\u00ebt\u00eb teknologji p\u00ebr faqet e produkteve n\u00eb Amazon dhe Walmart n\u00eb SHBA, nd\u00ebrsa n\u00eb muajt n\u00eb vijim ajo do t\u00eb zgjerohet edhe p\u00ebr markat&nbsp;<em>Lacta<\/em>&nbsp;dhe&nbsp;<em>Oreo<\/em>&nbsp;n\u00eb Brazil, si dhe&nbsp;<em>Cadbury<\/em>&nbsp;n\u00eb Mbret\u00ebrin\u00eb e Bashkuar. P\u00ebrfaq\u00ebsuesja e kompanis\u00eb, Tina Vaswani, theksoi se p\u00ebrmbajtja e gjeneruar nga AI do t\u00eb kontrollohet gjithmon\u00eb nga njer\u00ebzit, p\u00ebr t\u00eb shmangur gabime ose mesazhe t\u00eb pap\u00ebrshtatshme. Mondelez ka p\u00ebrcaktuar rregulla t\u00eb qarta p\u00ebr t\u00eb mos promovuar zakone t\u00eb pash\u00ebndetshme t\u00eb ushqyerjes, tejkonsum, gjuh\u00eb manipuluese emocionalisht apo stereotipe ofenduese.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gjiganti bot\u00ebror i produkteve ushqimore Mondelez, prodhuesi i Oreo-s dhe \u00e7okollat\u00ebs Cadbury, ka nisur t\u00eb p\u00ebrdor\u00eb nj\u00eb mjet t\u00eb ri t\u00eb inteligjenc\u00ebs artificiale gjenerative p\u00ebr t\u00eb reduktuar kostot e krijimit t\u00eb p\u00ebrmbajtjes s\u00eb marketingut me 30% deri n\u00eb 50%. Lajmin e ka b\u00ebr\u00eb t\u00eb ditur p\u00ebr Reuters Jon Halvorson, n\u00ebnkryetari global i kompanis\u00eb p\u00ebr p\u00ebrvoj\u00ebn<\/p>\n","protected":false},"author":4,"featured_media":25027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[43],"class_list":{"0":"post-25026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-trending"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prodhuesi i Oreo-s, p\u00ebrdor inteligjenc\u00ebn artificiale p\u00ebr t\u00eb ulur kostot e marketingut deri n\u00eb 50% - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=25026\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prodhuesi i Oreo-s, p\u00ebrdor inteligjenc\u00ebn artificiale p\u00ebr t\u00eb ulur kostot e marketingut deri n\u00eb 50% - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Gjiganti bot\u00ebror i produkteve ushqimore Mondelez, prodhuesi i Oreo-s dhe \u00e7okollat\u00ebs Cadbury, ka nisur t\u00eb p\u00ebrdor\u00eb nj\u00eb mjet t\u00eb ri t\u00eb inteligjenc\u00ebs artificiale gjenerative p\u00ebr t\u00eb reduktuar kostot e krijimit t\u00eb p\u00ebrmbajtjes s\u00eb marketingut me 30% deri n\u00eb 50%. 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