{"id":26847,"date":"2026-05-12T10:09:32","date_gmt":"2026-05-12T09:09:32","guid":{"rendered":"https:\/\/technews.al\/?p=26847"},"modified":"2026-05-12T10:09:32","modified_gmt":"2026-05-12T09:09:32","slug":"kalifornia-padit-meta-n-per-reklama-mashtruese-ne-facebook-dhe-instagram","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=26847","title":{"rendered":"Kalifornia padit Meta-n p\u00ebr reklama mashtruese n\u00eb Facebook dhe Instagram"},"content":{"rendered":"\n

Qarku Santa Clara i Kalifornis\u00eb ka paditur Meta Platforms duke pretenduar se ka p\u00ebrfituar nga reklamat n\u00eb Facebook dhe Instagram q\u00eb promovojn\u00eb mashtrime n\u00eb shkelje t\u00eb ligjeve t\u00eb Kalifornis\u00eb p\u00ebr reklamat e rreme dhe praktikat e padrejta t\u00eb biznesit.
Padia – e paraqitur t\u00eb h\u00ebn\u00ebn n\u00eb Gjykat\u00ebn e Lart\u00eb t\u00eb Qarkut Santa Clara n\u00eb em\u00ebr t\u00eb t\u00eb gjith\u00eb banor\u00ebve t\u00eb Kalifornis\u00eb – akuzon gjigantin e mediave sociale p\u00ebr tolerimin e reklamave mashtruese n\u00eb nivel global. Padia k\u00ebrkon d\u00ebmshp\u00ebrblim, d\u00ebmshp\u00ebrblim civil dhe nj\u00eb urdh\u00ebr q\u00eb ndalon Met\u00ebn t\u00eb angazhohet n\u00eb praktika t\u00eb padrejta biznesi.<\/p>\n\n\n\n

Duke cituar dokumente t\u00eb brendshme t\u00eb rrjedhura t\u00eb raportuara p\u00ebr her\u00eb t\u00eb par\u00eb nga Reuters vitin e kaluar, padia pretendon se kompania fitoi deri n\u00eb 7 miliard\u00eb dollar\u00eb t\u00eb ardhura vjetore nga t\u00eb ashtuquajturat reklama mashtruese “me rrezik t\u00eb lart\u00eb” t\u00eb cilat tregojn\u00eb shenja t\u00eb qarta t\u00eb mashtrimit.<\/p>\n\n\n\n

N\u00eb vend q\u00eb t\u00eb nd\u00ebrmerrte nj\u00eb goditje t\u00eb gjer\u00eb ndaj reklamuesve mashtrues, qarku pretendon se Meta toleroi kryesisht sjelljen e keqe dhe madje vendosi “gardhe” p\u00ebr t\u00eb bllokuar p\u00ebrpjekjet p\u00ebr reduktimin e mashtrimeve n\u00ebse ato i kushtonin kompanis\u00eb shum\u00eb para.
Santa Clara pretendon m\u00eb tej se Meta kontribuoi materialisht n\u00eb nj\u00eb epidemi mashtrimi duke lejuar nd\u00ebrmjet\u00ebsit t\u00eb shesin llogari p\u00ebr t\u00eb vendosur reklama q\u00eb ishin t\u00eb mbrojtura nga zbatimi i ligjit dhe duke i drejtuar reklamat mashtruese p\u00ebrdoruesit q\u00eb kishin klikuar n\u00eb oferta t\u00eb ngjashme false n\u00eb t\u00eb kaluar\u00ebn. Duke cituar testimin e Reuters, qarku pretendoi se sistemet gjeneruese t\u00eb inteligjenc\u00ebs artificiale t\u00eb Met\u00ebs shpesh ndihmojn\u00eb tregtar\u00ebt joetik\u00eb n\u00eb krijimin e reklamave p\u00ebr mashtrime.<\/p>\n\n\n\n

Lexo edhe: Meta me vet\u00ebdije d\u00ebmtoi sh\u00ebndetin mendor t\u00eb f\u00ebmij\u00ebve, vendos juria amerikane n\u00eb nj\u00eb vendim historik<\/a><\/h2>\n\n\n\n

“Shkalla e sjelljes s\u00eb keqe t\u00eb Met\u00ebs ka arritur n\u00eb nj\u00eb nivel t\u00eb jasht\u00ebzakonsh\u00ebm dhe duhet t\u00eb ndalet,” tha K\u00ebshilltari i Qarkut Tony LoPresti p\u00ebr Reuters. “Si prokuror\u00eb civil\u00eb n\u00eb Silicon Valley, ne kemi nj\u00eb detyr\u00eb t\u00eb ve\u00e7ant\u00eb p\u00ebr t’i mbajtur kompanit\u00eb e teknologjis\u00eb p\u00ebrgjegj\u00ebse para ligjit.”
Meta nuk iu p\u00ebrgjigj menj\u00ebher\u00eb nj\u00eb k\u00ebrkese p\u00ebr koment. Kompania ka hedhur posht\u00eb pretendimet se pranon q\u00ebllimisht reklama p\u00ebr mashtrime p\u00ebr t\u00eb ruajtur rrjedh\u00ebn e saj t\u00eb t\u00eb ardhurave.
“Ne luftojm\u00eb n\u00eb m\u00ebnyr\u00eb agresive mashtrimet dhe mashtrimet sepse njer\u00ebzit n\u00eb platformat tona nuk e duan k\u00ebt\u00eb p\u00ebrmbajtje, reklamuesit legjitim\u00eb nuk e duan at\u00eb dhe as ne nuk e duam at\u00eb,” tha nj\u00eb z\u00ebdh\u00ebn\u00ebs i Met\u00ebs p\u00ebr Reuters vitin e kaluar. N\u00eb padin\u00eb e Santa Clara-s, qarku i shfryt\u00ebzon k\u00ebto sigurime si nj\u00eb pjes\u00eb t\u00eb sjelljes s\u00eb gabuar t\u00eb dyshuar t\u00eb Meta-s. Duke i siguruar p\u00ebrdoruesit se p\u00ebrpjekjet kund\u00ebr mashtrimit jan\u00eb p\u00ebrpar\u00ebsia e tij kryesore dhe se shqyrton me rigorozitet reklamat p\u00ebr shkelje t\u00eb politikave t\u00eb platform\u00ebs, thot\u00eb qarku, Meta mashtroi publikun dhe fshehu shkall\u00ebn n\u00eb t\u00eb cil\u00ebn reklamat e rreme kan\u00eb rritur fitimet e tij.<\/p>\n\n\n\n

“Bazuar n\u00eb informacion dhe besim, Meta madje mund t\u00eb rregulloj\u00eb fluksin e reklamave mashtruese q\u00eb lejon n\u00eb platformat e saj n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb zbut\u00eb fitimet e saj ose t\u00eb arrij\u00eb objektiva specifike t\u00eb t\u00eb ardhurave”, thuhet n\u00eb padin\u00eb e Santa Clara-s.
P\u00ebr t\u00eb ndihmuar n\u00eb padin\u00eb kund\u00ebr Meta-s, K\u00ebshilli i Qarkut t\u00eb Santa Clara-s po punon me tre firma avokatie t\u00eb jashtme – Bernstein, Litowitz, Berger dhe Grossmann; Renne Public Law Group dhe Bishop Partnoy. Por qarku do t\u00eb mbaj\u00eb kontroll t\u00eb plot\u00eb mbi vendimet q\u00eb p\u00ebrfshijn\u00eb \u00e7\u00ebshtjen, tha LoPresti, dhe firmat do t\u00eb paguhen vet\u00ebm n\u00ebse qarku fiton.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qarku Santa Clara i Kalifornis\u00eb ka paditur Meta Platforms duke pretenduar se ka p\u00ebrfituar nga reklamat n\u00eb Facebook dhe Instagram q\u00eb promovojn\u00eb mashtrime n\u00eb shkelje t\u00eb ligjeve t\u00eb Kalifornis\u00eb p\u00ebr reklamat e rreme dhe praktikat e padrejta t\u00eb biznesit.Padia – e paraqitur t\u00eb h\u00ebn\u00ebn n\u00eb Gjykat\u00ebn e Lart\u00eb t\u00eb Qarkut Santa Clara n\u00eb em\u00ebr t\u00eb<\/p>\n","protected":false},"author":4,"featured_media":16264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-26847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\nKalifornia padit Meta-n p\u00ebr reklama mashtruese n\u00eb Facebook dhe Instagram - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=26847\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kalifornia padit Meta-n p\u00ebr reklama mashtruese n\u00eb Facebook dhe Instagram - 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