{"id":27450,"date":"2026-07-28T10:10:47","date_gmt":"2026-07-28T09:10:47","guid":{"rendered":"https:\/\/technews.al\/?p=27450"},"modified":"2026-07-28T10:18:03","modified_gmt":"2026-07-28T09:18:03","slug":"be-ja-gjobit-google-in-me-890-milione-euro","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=27450","title":{"rendered":"BE-ja gjobit Google-in me 890 milion\u00eb euro"},"content":{"rendered":"\n<p>Gjoba prej gjithsej 890 milion\u00eb eurosh \u00ebsht\u00eb vendosur nga BE pasi\u00a0Google ka shkelur n\u00eb disa raste rregullat digjitale t\u00eb Bashkimit Evropian.\u00a0Pika e par\u00eb kritike e BE: P\u00ebr shkelje t\u00eb rregullave digjitale t\u00eb BE, kompania \u00ebsht\u00eb gjobitur me 460 milion\u00eb euro. Sipas Komisionit Evropian, Google, si platform\u00eb dominuese n\u00eb tregun online, ka detyrimin t\u00eb mos favorizoj\u00eb sh\u00ebrbimet e veta n\u00eb d\u00ebm t\u00eb atyre t\u00eb ofruesve t\u00eb tjer\u00eb. Megjithat\u00eb, sipas analizave t\u00eb Komisionit, kompania e ka b\u00ebr\u00eb vazhdimisht pik\u00ebrisht k\u00ebt\u00eb.<\/p>\n\n\n\n<p>Nj\u00eb shembull konkret: gjat\u00eb k\u00ebrkimeve p\u00ebr nj\u00eb ndeshje t\u00eb Kampionatit Bot\u00ebror, shpesh shfaqej fillimisht nj\u00eb kuti informative e licencuar nga Google me t\u00eb dh\u00ebna rreth ndeshjes, nd\u00ebrsa faqet e pavarura t\u00eb internetit mbi t\u00eb nj\u00ebjtin eveniment sportiv renditeshin m\u00eb posht\u00eb n\u00eb rezultatet e k\u00ebrkimit. Kjo konsiderohet shkelje e rregullave digjitale evropiane, pasi sipas Aktit p\u00ebr Tregjet Digjitale (Digital Markets Act \u2013 DMA), renditja e rezultateve t\u00eb k\u00ebrkimit duhet t\u00eb bazohet n\u00eb kritere transparente, t\u00eb drejta dhe jodiskriminuese.<\/p>\n\n\n\n<p>Google-i, nga ana tjet\u00ebr, i paraqet m\u00eb duksh\u00ebm n\u00eb rezultatet e k\u00ebrkimit p\u00ebrmbajtjet dhe sh\u00ebrbimet e veta t\u00eb licencuara n\u00eb fusha si sporti, programet e p\u00ebrkthimit apo sh\u00ebrbimet p\u00ebr k\u00ebrkimin e hoteleve, restoranteve, fluturimeve dhe lidhjeve hekurudhore, n\u00eb krahasim me ofertat e konkurrent\u00ebve. Kjo realizohet, p\u00ebr shembull, p\u00ebrmes paraqitjeve t\u00eb p\u00ebrmir\u00ebsuara vizualisht, filtrave shtes\u00eb ose duke i vendosur k\u00ebto rezultate n\u00eb krye t\u00eb faqes s\u00eb k\u00ebrkimit. Sipas Komisionit Evropian, kjo u jep produkteve t\u00eb Google-it nj\u00eb avantazh t\u00eb padrejt\u00eb ndaj ofruesve t\u00eb tjer\u00eb t\u00eb sh\u00ebrbimeve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gjoba e dyt\u00eb<\/strong><\/h2>\n\n\n\n<p>BE-ja sanksionon sjelljen e Google-it n\u00eb Play Store me gjob\u00eb. Sipas\u00a0Komisionit Evropian, kjo ka t\u00eb b\u00ebj\u00eb me m\u00ebnyr\u00ebn se si Google operon n\u00eb &#8220;App Store&#8221; paketa e aplikacioneve, Google Play Store. Sipas Komisionit, konsumator\u00ebt evropian\u00eb nuk informohen si\u00e7 duhet se disa produkte apo funksione shtes\u00eb p\u00ebr loj\u00ebrat e njohura online mund t&#8217;i blejn\u00eb shum\u00eb m\u00eb lir\u00eb p\u00ebrmes platformave t\u00eb tjera sesa n\u00eb Play Store. P\u00ebr k\u00ebt\u00eb shkelje, Google \u00ebsht\u00eb gjobitur me 430 milion\u00eb euro.<\/p>\n\n\n\n<p>Sipas legjislacionit digjital t\u00eb BE-s\u00eb, zhvilluesit e aplikacioneve q\u00eb i shp\u00ebrndajn\u00eb produktet e tyre p\u00ebrmes Play Store duhet t\u00eb ken\u00eb mund\u00ebsin\u00eb t&#8217;i informojn\u00eb falas klient\u00ebt p\u00ebr oferta alternative, shpesh m\u00eb t\u00eb lira. Ata duhet gjithashtu t\u00eb lejohen t&#8217;i drejtojn\u00eb p\u00ebrdoruesit drejt k\u00ebtyre ofertave, n\u00eb m\u00ebnyr\u00eb q\u00eb blerjet t\u00eb kryhen, p\u00ebr shembull, n\u00eb faqe interneti ose n\u00eb paketa t\u00eb tjera aplikacionesh.<\/p>\n\n\n\n<p>Megjithat\u00eb, sipas Komisionit Evropian, Google i pengon zhvilluesit e aplikacioneve t\u00eb komunikojn\u00eb lirisht dhe t\u00eb promovojn\u00eb k\u00ebto oferta alternative, si edhe t\u00eb lidhin kontrata me p\u00ebrdoruesit p\u00ebrmes kanaleve t\u00eb shp\u00ebrndarjes q\u00eb zgjedhin vet\u00eb. P\u00ebr m\u00eb tep\u00ebr, n\u00eb disa raste Google vendos tarifa p\u00ebr k\u00ebt\u00eb praktik\u00eb, t\u00eb cilat, sipas Komisionit, jan\u00eb shum\u00eb m\u00eb t\u00eb larta se sa lejohet nga Akti p\u00ebr Tregjet Digjitale (DMA).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gjoba prej gjithsej 890 milion\u00eb eurosh \u00ebsht\u00eb vendosur nga BE pasi\u00a0Google ka shkelur n\u00eb disa raste rregullat digjitale t\u00eb Bashkimit Evropian.\u00a0Pika e par\u00eb kritike e BE: P\u00ebr shkelje t\u00eb rregullave digjitale t\u00eb BE, kompania \u00ebsht\u00eb gjobitur me 460 milion\u00eb euro. Sipas Komisionit Evropian, Google, si platform\u00eb dominuese n\u00eb tregun online, ka detyrimin t\u00eb mos favorizoj\u00eb<\/p>\n","protected":false},"author":4,"featured_media":23342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-27450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BE-ja gjobit Google-in me 890 milion\u00eb euro - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=27450\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BE-ja gjobit Google-in me 890 milion\u00eb euro - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Gjoba prej gjithsej 890 milion\u00eb eurosh \u00ebsht\u00eb vendosur nga BE pasi\u00a0Google ka shkelur n\u00eb disa raste rregullat digjitale t\u00eb Bashkimit Evropian.\u00a0Pika e par\u00eb kritike e BE: P\u00ebr shkelje t\u00eb rregullave digjitale t\u00eb BE, kompania \u00ebsht\u00eb gjobitur me 460 milion\u00eb euro. 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