{"id":27975,"date":"2026-09-28T10:07:07","date_gmt":"2026-09-28T09:07:07","guid":{"rendered":"https:\/\/technews.al\/?p=27975"},"modified":"2026-09-28T10:07:08","modified_gmt":"2026-09-28T09:07:08","slug":"shqiptaret-nuk-po-e-shohin-me-televizorin-si-dikur-ja-pse-ekrani-po-humbet-publikun","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=27975","title":{"rendered":"Shqiptar\u00ebt nuk po e shohin m\u00eb televizorin si dikur, ja pse ekrani po humbet publikun"},"content":{"rendered":"\n

Televizori dikur ishte qendra e sht\u00ebpis\u00eb shqiptare. Lajmet e mbr\u00ebmjes shiheshin n\u00eb familje, emisionet kishin orare q\u00eb publiku i dinte p\u00ebrmend\u00ebsh dhe nj\u00eb program televiziv mund t\u00eb b\u00ebhej tem\u00eb bisede t\u00eb nes\u00ebrmen. Sot, sidomos p\u00ebr audiencat m\u00eb t\u00eb reja, ekrani klasik po konkurron me YouTube, TikTok, Instagram, platformat streaming dhe creator-\u00ebt online. Ky nuk \u00ebsht\u00eb vet\u00ebm fenomen shqiptar: n\u00eb raportin global t\u00eb Reuters Institute p\u00ebr 2026, rrjetet sociale dhe platformat video, p\u00ebr her\u00eb t\u00eb par\u00eb, kan\u00eb kaluar televizionin dhe faqet e mediave si m\u00ebnyra m\u00eb e p\u00ebrdorur p\u00ebr t\u00eb aksesuar lajmet. <\/p>\n\n\n\n

Por ta shpjegosh largimin nga televizioni vet\u00ebm me teknologjin\u00eb do t\u00eb ishte shum\u00eb e thjesht\u00eb. N\u00eb Shqip\u00ebri ekziston edhe nj\u00eb problem m\u00eb i thell\u00eb: besimi dhe perceptimi i pavar\u00ebsis\u00eb s\u00eb medias<\/strong>.<\/p>\n\n\n\n

Kur publiku nuk i beson m\u00eb ekranit<\/h2>\n\n\n\n

Pretendimi se \u201cmedia fsheh t\u00eb v\u00ebrtet\u00ebn\u201d apo se \u201c\u00ebsht\u00eb propagand\u00eb e qeveris\u00eb\u201d nuk mund t\u00eb paraqitet si fakt p\u00ebr t\u00eb gjitha televizionet shqiptare. Megjithat\u00eb, shqet\u00ebsimet p\u00ebr nd\u00ebrthurjen e interesave politike, ekonomike dhe mediatike jan\u00eb t\u00eb dokumentuara nga organizata nd\u00ebrkomb\u00ebtare.<\/p>\n\n\n\n

N\u00eb Indeksin Bot\u00ebror t\u00eb Liris\u00eb s\u00eb Shtypit 2026,\u00a0Shqip\u00ebria renditet e 83-ta nga 180 vende<\/strong>. Reporters Without Borders thot\u00eb se pavar\u00ebsia e medias n\u00eb vend k\u00ebrc\u00ebnohet nga konfliktet e interesit mes bot\u00ebs s\u00eb biznesit dhe politik\u00ebs dhe se mediat private m\u00eb me ndikim zot\u00ebrohen nga nj\u00eb num\u00ebr i vog\u00ebl kompanish, disa me lidhje me bot\u00ebn politike dhe sektor\u00eb t\u00eb rregulluar nga shteti. <\/p>\n\n\n\n

Edhe Freedom House e vler\u00ebson Shqip\u00ebrin\u00eb me\u00a02 nga 4 pik\u00eb<\/strong>\u00a0n\u00eb treguesin q\u00eb mat ekzistenc\u00ebn e mediave t\u00eb lira dhe t\u00eb pavarura n\u00eb raportin e vitit 2026. <\/p>\n\n\n\n

Kjo krijon nj\u00eb problem t\u00eb madh perceptimi. Kur shikuesi mendon se pronari i medias ka interesa ekonomike, se gazetari \u00ebsht\u00eb i af\u00ebrt me nj\u00eb parti apo se nj\u00eb televizion mban duksh\u00ebm nj\u00eb krah politik, ai fillon ta shoh\u00eb edhe lajmin m\u00eb t\u00eb zakonsh\u00ebm me dyshim.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Politika ka z\u00ebn\u00eb shum\u00eb hap\u00ebsir\u00eb<\/h2>\n\n\n\n

Nj\u00eb tjet\u00ebr arsye \u00ebsht\u00eb mbingopja me politik\u00eb<\/strong>. Debate, studio, deklarata, kund\u00ebrdeklarata, konferenca, akuza dhe t\u00eb nj\u00ebjt\u00ebt politikan\u00eb e analist\u00eb qarkullojn\u00eb vazhdimisht nga nj\u00eb ekran n\u00eb tjetrin.<\/p>\n\n\n\n

Monitorimi i BIRN p\u00ebr zgjedhjet parlamentare t\u00eb vitit 2025, i bazuar n\u00eb t\u00eb dh\u00ebnat e AMA-s p\u00ebr 18 televizione komb\u00ebtare, evidentoi pabarazi n\u00eb mbulimin audioviziv, dominim t\u00eb aktor\u00ebve t\u00eb m\u00ebdhenj politik\u00eb, pluraliz\u00ebm t\u00eb kufizuar dhe personalizim t\u00eb fort\u00eb t\u00eb mbulimit elektoral.<\/p>\n\n\n\n

Kjo nuk provon se televizioni shqiptar n\u00eb t\u00ebr\u00ebsi \u00ebsht\u00eb \u201cpropagand\u00eb qeveritare\u201d, por tregon se shqet\u00ebsimi p\u00ebr ndikimin e politik\u00ebs mbi informacionin nuk \u00ebsht\u00eb thjesht nj\u00eb debat n\u00eb rrjetet sociale.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kur media akuzohet se largon v\u00ebmendjen nga problemet reale<\/h2>\n\n\n\n

Nj\u00eb pjes\u00eb e publikut percepton se \u00e7\u00ebshtjet q\u00eb ndikojn\u00eb drejtp\u00ebrdrejt jet\u00ebn e qytetar\u00ebve \u2014 \u00e7mimet, pagat, emigracioni, arsimi, sh\u00ebndet\u00ebsia, korrupsioni, problemet lokale apo cil\u00ebsia e sh\u00ebrbimeve publike \u2014 jo gjithmon\u00eb marrin t\u00eb nj\u00ebjt\u00ebn v\u00ebmendje si konfliktet politike, kronika roz\u00eb apo debatet q\u00eb prodhojn\u00eb audienc\u00eb.<\/p>\n\n\n\n

Pik\u00ebrisht k\u00ebtu lind bindja se media ndonj\u00ebher\u00eb vendos axhend\u00ebn n\u00eb vend q\u00eb thjesht ta pasqyroj\u00eb at\u00eb<\/strong>. Ky \u00ebsht\u00eb nj\u00eb perceptim q\u00eb duhet matur me t\u00eb dh\u00ebna p\u00ebrpara se t\u2019i atribuohet si strategji e q\u00ebllimshme nj\u00eb televizioni apo qeverie t\u00eb caktuar.<\/p>\n\n\n\n

T\u00eb nj\u00ebjt\u00ebt personazhe, t\u00eb nj\u00ebjtat debate<\/h2>\n\n\n\n

Problemi nuk \u00ebsht\u00eb vet\u00ebm lajmi. Edhe programacioni arg\u00ebtues p\u00ebrballet me kritika. Nj\u00eb pjes\u00eb e televizioneve mb\u00ebshtetet te personazhe q\u00eb kalojn\u00eb nga reality show n\u00eb emision pasditeje, nga intervista n\u00eb panel dhe m\u00eb pas n\u00eb portale e rrjete sociale.<\/p>\n\n\n\n

Kur fama b\u00ebhet m\u00eb e r\u00ebnd\u00ebsishme se ekspertiza<\/strong>, televizioni rrezikon t\u00eb humbas\u00eb kredibilitetin. Nj\u00eb person mund t\u00eb diskutoj\u00eb sot marr\u00ebdh\u00ebniet n\u00eb \u00e7ift, nes\u00ebr arsimin, pasnes\u00ebr kriminalitetin dhe m\u00eb pas ekonomin\u00eb, pavar\u00ebsisht se nuk ka ekspertiz\u00eb n\u00eb asnj\u00ebr\u00ebn prej tyre.<\/p>\n\n\n\n

Edhe p\u00ebrmbajtjet e nd\u00ebrtuara rreth konflikteve personale, seksualizimit, skandaleve dhe provokimit mund t\u00eb sjellin klikime dhe audienc\u00eb afatshkurt\u00ebr, por p\u00ebr nj\u00eb pjes\u00eb t\u00eb shikuesve krijojn\u00eb perceptimin e nj\u00eb televizioni q\u00eb promovon vulgaritetin n\u00eb vend t\u00eb p\u00ebrmbajtjes me vler\u00eb<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ku jan\u00eb arti, kultura, shkenca dhe sporti?<\/h2>\n\n\n\n

N\u00eb nj\u00eb televizion ideal, arg\u00ebtimi do t\u00eb ishte vet\u00ebm nj\u00eb pjes\u00eb e programacionit. Hap\u00ebsir\u00eb t\u00eb r\u00ebnd\u00ebsishme do t\u00eb kishin edhe arti, librat, teatri, muzika, historia, shkenca, teknologjia, dokumentar\u00ebt dhe sportet p\u00ebrtej ndeshjeve kryesore<\/strong>.<\/p>\n\n\n\n

Kur k\u00ebto formate reduktohen dhe z\u00ebvend\u00ebsohen me studio t\u00eb lira p\u00ebr t\u2019u prodhuar, debate t\u00eb pafundme dhe formate t\u00eb ngjashme, publiku q\u00eb k\u00ebrkon di\u00e7ka tjet\u00ebr e gjen at\u00eb n\u00eb YouTube, podcast-e, Netflix apo platforma t\u00eb specializuara.<\/p>\n\n\n\n

Programet e pasdites duket sikur flasin me t\u00eb nj\u00ebjtin publik<\/h2>\n\n\n\n

Televizioni tradicional vazhdon t\u00eb ket\u00eb r\u00ebnd\u00ebsi p\u00ebr grupmoshat m\u00eb t\u00eb m\u00ebdha, por kjo mund t\u00eb krijoj\u00eb nj\u00eb rreth vicioz: nd\u00ebrsa t\u00eb rinjt\u00eb largohen, programacioni p\u00ebrshtatet edhe m\u00eb shum\u00eb me audienc\u00ebn q\u00eb ka mbetur.<\/p>\n\n\n\n

K\u00ebshtu rikthehen vazhdimisht temat e marr\u00ebdh\u00ebnieve, tradhtis\u00eb, martes\u00ebs, vjehrr\u00ebs dhe nuses, horoskopit, historive personale dhe debateve sociale t\u00eb trajtuara dhjet\u00ebra her\u00eb. Nd\u00ebrkoh\u00eb, nj\u00eb 20-vje\u00e7ar q\u00eb d\u00ebshiron teknologji, gaming, shkenc\u00eb, muzik\u00eb t\u00eb re, financa personale, karrier\u00eb apo kultur\u00eb globale ka mij\u00ebra alternativa online.<\/p>\n\n\n\n

Problemi quhet edhe p\u00ebrs\u00ebritje<\/h2>\n\n\n\n

Televizioni ka or\u00eb t\u00eb t\u00ebra p\u00ebr t\u00eb mbushur \u00e7do dit\u00eb. Interneti nuk funksionon k\u00ebshtu. N\u00eb YouTube zgjedh pik\u00ebrisht videon q\u00eb d\u00ebshiron. N\u00eb TikTok kalon te tjetra brenda nj\u00eb sekonde. N\u00eb nj\u00eb platform\u00eb streaming nis serialin kur d\u00ebshiron.<\/p>\n\n\n\n

Televizioni, nga ana tjet\u00ebr, k\u00ebrkon q\u00eb publiku t’i p\u00ebrshtatet orarit t\u00eb tij. N\u00ebse p\u00ebrmbajtja \u00ebsht\u00eb e p\u00ebrs\u00ebritur dhe nuk ofron di\u00e7ka q\u00eb shikuesi nuk mund ta gjej\u00eb m\u00eb mir\u00eb diku tjet\u00ebr, arsyeja p\u00ebr t\u00eb q\u00ebndruar para ekranit zvog\u00eblohet.<\/p>\n\n\n\n

Televizioni po humbet edhe nj\u00eb betej\u00eb globale<\/h2>\n\n\n\n

Problemi nuk \u00ebsht\u00eb vet\u00ebm shqiptar. Reuters Institute zbuloi se n\u00eb vitin 2026\u00a054% e t\u00eb anketuarve n\u00eb 48 tregje p\u00ebrdorin rrjetet sociale dhe platformat video p\u00ebr lajme<\/strong>, nd\u00ebrsa 77% shikojn\u00eb video informative online \u00e7do jav\u00eb. TikTok p\u00ebrdoret p\u00ebr lajme nga 20%, Instagram nga 26% dhe YouTube nga 34% e t\u00eb anketuarve n\u00eb studim. <\/p>\n\n\n\n

Edhe m\u00eb dometh\u00ebn\u00ebs \u00ebsht\u00eb besimi: vet\u00ebm\u00a037% thon\u00eb se u besojn\u00eb lajmeve shumic\u00ebn e koh\u00ebs<\/strong>, niveli m\u00eb i ul\u00ebt global q\u00eb Reuters Institute ka regjistruar q\u00eb prej fillimit t\u00eb matjeve n\u00eb vitin 2015. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, 42% thon\u00eb se i shmangin lajmet t\u00eb pakt\u00ebn ndonj\u00ebher\u00eb. K\u00ebto jan\u00eb t\u00eb dh\u00ebna globale, jo specifike p\u00ebr Shqip\u00ebrin\u00eb, por tregojn\u00eb se televizioni shqiptar po p\u00ebrballet me nj\u00eb transformim q\u00eb po ndodh shum\u00eb p\u00ebrtej kufijve t\u00eb vendit.<\/p>\n\n\n\n

Shqiptar\u00ebt nuk kan\u00eb ndaluar s\u00eb k\u00ebrkuari p\u00ebrmbajtje<\/h2>\n\n\n\n

Ndoshta k\u00ebtu q\u00ebndron edhe paradoksi. Publiku nuk ka pushuar s\u00eb shikuari video apo s\u00eb k\u00ebrkuari informacion. P\u00ebrkundrazi, konsumon p\u00ebrmbajtje gjat\u00eb gjith\u00eb dit\u00ebs. Ka ndryshuar vet\u00ebm ekrani dhe personi t\u00eb cilit i beson.<\/strong><\/p>\n\n\n\n

Prandaj kriza e televizionit nuk zgjidhet vet\u00ebm duke hapur nj\u00eb profil n\u00eb TikTok. Sfida \u00ebsht\u00eb shum\u00eb m\u00eb e madhe: m\u00eb shum\u00eb pavar\u00ebsi editoriale, gazetari investigative, burime t\u00eb verifikueshme, ekspert\u00eb me kredibilitet, m\u00eb shum\u00eb kultur\u00eb, art, sport, shkenc\u00eb dhe programe q\u00eb flasin edhe me brezin e ri.<\/strong><\/p>\n\n\n\n

Sepse n\u00eb nj\u00eb epok\u00eb kur publiku ka mij\u00ebra alternativa n\u00eb xhep, telekomanda nuk \u00ebsht\u00eb m\u00eb mjeti i vet\u00ebm p\u00ebr t\u00eb ndryshuar kanal. Mjafton t\u00eb mbyll\u00ebsh televizorin.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Televizori dikur ishte qendra e sht\u00ebpis\u00eb shqiptare. Lajmet e mbr\u00ebmjes shiheshin n\u00eb familje, emisionet kishin orare q\u00eb publiku i dinte p\u00ebrmend\u00ebsh dhe nj\u00eb program televiziv mund t\u00eb b\u00ebhej tem\u00eb bisede t\u00eb nes\u00ebrmen. Sot, sidomos p\u00ebr audiencat m\u00eb t\u00eb reja, ekrani klasik po konkurron me YouTube, TikTok, Instagram, platformat streaming dhe creator-\u00ebt online. Ky nuk \u00ebsht\u00eb<\/p>\n","protected":false},"author":4,"featured_media":27977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":{"0":"post-27975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-featured"},"yoast_head":"\nShqiptar\u00ebt nuk po e shohin m\u00eb televizorin si dikur, ja pse ekrani po humbet publikun - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=27975\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shqiptar\u00ebt nuk po e shohin m\u00eb televizorin si dikur, ja pse ekrani po humbet publikun - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Televizori dikur ishte qendra e sht\u00ebpis\u00eb shqiptare. Lajmet e mbr\u00ebmjes shiheshin n\u00eb familje, emisionet kishin orare q\u00eb publiku i dinte p\u00ebrmend\u00ebsh dhe nj\u00eb program televiziv mund t\u00eb b\u00ebhej tem\u00eb bisede t\u00eb nes\u00ebrmen. Sot, sidomos p\u00ebr audiencat m\u00eb t\u00eb reja, ekrani klasik po konkurron me YouTube, TikTok, Instagram, platformat streaming dhe creator-\u00ebt online. 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