{"id":6226,"date":"2022-12-23T09:10:00","date_gmt":"2022-12-23T09:10:00","guid":{"rendered":"https:\/\/technews.al\/?p=6226"},"modified":"2022-12-23T09:23:59","modified_gmt":"2022-12-23T09:23:59","slug":"amazon-mund-te-akuzohet-nga-be-per-reklamimin-e-kepuceve-false-te-louboutin","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=6226","title":{"rendered":"Amazon mund t\u00eb akuzohet nga BE p\u00ebr reklamimin e k\u00ebpuc\u00ebve false t\u00eb &#8216;Louboutin&#8217;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6226\" class=\"elementor elementor-6226\">\n\t\t\t\t\t\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-b32a660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b32a660\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9540e31\" data-id=\"9540e31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-511e2d7 elementor-widget elementor-widget-text-editor\" data-id=\"511e2d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Amazon mund t\u00eb mbahet p\u00ebrgjegj\u00ebse p\u00ebr reklamimin e k\u00ebpuc\u00ebve me taban t\u00eb kuq &#8216;t\u00eb rreme&#8217;, t\u00eb cilat potencialisht shkelin mark\u00ebn tregtare t\u00eb BE-s\u00eb t\u00eb stilistit Christian Louboutin.<\/strong><\/p><p>Taka t\u00eb larta t\u00eb ngjashme me tak\u00eb t\u00eb kuqe reklamohen n\u00eb Amazon nga shit\u00ebs t\u00eb pal\u00ebve t\u00eb treta pa p\u00eblqimin e Louboutin.<\/p><p>Gjykata e Drejt\u00ebsis\u00eb s\u00eb Bashkimit Evropian (GJED) tha se Amazon mund t\u00eb jet\u00eb p\u00ebrgjegj\u00ebs p\u00ebr \u00e7do shkelje t\u00eb mark\u00ebs tregtare.<\/p><p>Louboutin tha se modeli i shitjes s\u00eb platform\u00ebs po &#8220;mashtronte publikun&#8221;. Amazon thot\u00eb se do ta studioj\u00eb vendimin.<\/p><p>Vendimi paraprak i gjykat\u00ebs me qend\u00ebr n\u00eb Luksemburg hap rrug\u00ebn q\u00eb Amazon t\u00eb jet\u00eb potencialisht p\u00ebrgjegj\u00ebs p\u00ebr reklamat p\u00ebr \u00e7do produkt t\u00eb falsifikuar t\u00eb shitur n\u00eb faqen e saj.<\/p><p>Ka pasur nj\u00eb mosmarr\u00ebveshje t\u00eb gjat\u00eb midis Amazon dhe prodhuesit t\u00eb k\u00ebpuc\u00ebve Louboutin, takat e larta t\u00eb t\u00eb cilit zakonisht shiten p\u00ebr t\u00eb pakt\u00ebn 600 \u00a3.<\/p><p>Louboutin ngriti dy raste kund\u00ebr kompanis\u00eb, n\u00eb gjykatat n\u00eb Belgjik\u00eb dhe Luksemburg, n\u00eb vitin 2019 &#8211; duke pretenduar se Amazon shfaqte rregullisht reklama p\u00ebr k\u00ebpuc\u00eb me thembra t\u00eb kuqe n\u00eb tregun e saj pa p\u00eblqimin e Louboutin.<\/p><p>T\u00eb dy gjykatat k\u00ebrkuan udh\u00ebzimin e Gjykat\u00ebs s\u00eb Drejt\u00ebsis\u00eb s\u00eb Bashkimit Evropian (GJED).<\/p><p>N\u00eb vendimin e saj t\u00eb enjten, GJED-ja tha se Amazon mund t\u00eb konsiderohet potencialisht p\u00ebrgjegj\u00ebs p\u00ebr shkeljet e pretenduara t\u00eb pron\u00ebsis\u00eb intelektuale t\u00eb gjetura n\u00eb reklamat e k\u00ebpuc\u00ebve t\u00eb falsifikuara q\u00eb shfaqin tabanin e famsh\u00ebm t\u00eb kuq.<\/p><p>P\u00ebrdoruesit e platform\u00ebs mund t\u00eb ken\u00eb p\u00ebrshtypjen se \u00ebsht\u00eb Amazon &#8211; dhe jo shit\u00ebsi i pal\u00ebs s\u00eb tret\u00eb &#8211; q\u00eb e tregton produktin &#8220;n\u00eb em\u00ebr dhe n\u00eb em\u00ebr t\u00eb saj&#8221;, tha zyra e shtypit e GJEDU p\u00ebr BBC.<\/p><p>Gjykata e Drejt\u00ebsis\u00eb e Bashkimit Evropian tha se tani i takon dy gjykatave komb\u00ebtare, n\u00eb Belgjik\u00eb dhe Luksemburg, t\u00eb vendosin n\u00ebse ky ishte rasti.<\/p><p>Platforma ofron gjithashtu &#8220;sh\u00ebrbime shtes\u00eb p\u00ebr k\u00ebta shit\u00ebs t\u00eb pal\u00ebve t\u00eb treta&#8221;, n\u00eb ve\u00e7anti &#8220;ruajtjen dhe d\u00ebrgimin e produkteve t\u00eb tyre&#8221;, vuri n\u00eb dukje GJED.<\/p><p>&#8216;Diferencime t\u00eb qarta&#8217;<br \/>Louboutin pohon se Amazon ka p\u00ebrdorur n\u00eb m\u00ebnyr\u00eb t\u00eb paligjshme tabanin e kuq t\u00eb mark\u00ebs tregtare &#8220;p\u00ebr produkte identike&#8221; me t\u00eb tijat dhe &#8220;insiston, n\u00eb ve\u00e7anti, n\u00eb faktin se reklamat e diskutueshme jan\u00eb pjes\u00eb integrale e komunikimit tregtar t\u00eb Amazon&#8221;.<\/p><p>Thierry Van Innis, avokati i Louboutin, tha se GJED-ja kishte ndjekur argumentet e projektuesit &#8220;n\u00eb \u00e7do detaj&#8221;.<\/p><p>\u201cAmazon mund t\u00eb mbahet p\u00ebrgjegj\u00ebs p\u00ebr shkeljet sikur platforma t\u00eb ishte vet\u00eb shit\u00ebsi\u201d, tha Van Innis p\u00ebr agjencin\u00eb e lajmeve Reuters, pas vendimit t\u00eb gjykat\u00ebs.<\/p><p>\u201cAmazon do t\u00eb detyrohet t\u00eb ndryshoj\u00eb modelin e tyre dhe t\u00eb ndaloj\u00eb s\u00eb mashtruari publikun duke p\u00ebrzier ofertat e veta dhe t\u00eb pal\u00ebve t\u00eb treta\u201d.<\/p><p>Z. Van Innis tha se Louboutin nuk po k\u00ebrkon aktualisht kompensim financiar: &#8220;Ne nuk po flasim p\u00ebr para n\u00eb k\u00ebt\u00eb faz\u00eb. Ne duam q\u00eb shkeljet t\u00eb ndalen,&#8221; tha ai.<\/p><p>Rasti hyn n\u00eb nj\u00eb pjes\u00eb t\u00eb debatit m\u00eb t\u00eb gjer\u00eb mbi shkeljen e mark\u00ebs tregtare n\u00eb tregjet online dhe v\u00ebshtir\u00ebsin\u00eb p\u00ebr p\u00ebrdoruesit n\u00eb identifikimin e shit\u00ebsit t\u00eb v\u00ebrtet\u00eb.<\/p><p>Avokati i pron\u00ebsis\u00eb intelektuale Fabian Klein, nga firma ligjore Pinsent Masons, i tha BBC-s\u00eb se ofruesit e platform\u00ebs duhet t\u00eb rishikojn\u00eb paraqitjen e faqes s\u00eb tyre p\u00ebr t&#8217;u siguruar q\u00eb publiku t\u00eb jet\u00eb qart\u00ebsisht i identifikuesh\u00ebm nga kan\u00eb origjin\u00ebn ofertat.<\/p><p>Z. Klein tha, &#8220;N\u00ebse nj\u00eb platform\u00eb \u00ebsht\u00eb thjesht nj\u00eb treg, pa ofertat e veta &#8211; si eBay &#8211; asgj\u00eb nuk do t\u00eb ndryshoj\u00eb.&#8221;<\/p><p>&#8220;Por p\u00ebr platformat q\u00eb p\u00ebrziejn\u00eb ofertat e veta dhe ofertat e pal\u00ebve t\u00eb treta, ata duhet t\u00eb marrin n\u00eb konsiderat\u00eb &#8211; nga perspektiva e mark\u00ebs tregtare &#8211; n\u00ebse duan t\u00eb krijojn\u00eb nj\u00eb pamje dhe ndjesi t\u00eb ndryshme, apo diferencime t\u00eb tjera t\u00eb qarta.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amazon mund t\u00eb mbahet p\u00ebrgjegj\u00ebse p\u00ebr reklamimin e k\u00ebpuc\u00ebve me taban t\u00eb kuq &#8216;t\u00eb rreme&#8217;, t\u00eb cilat potencialisht shkelin mark\u00ebn tregtare t\u00eb BE-s\u00eb t\u00eb stilistit Christian Louboutin. Taka t\u00eb larta t\u00eb ngjashme me tak\u00eb t\u00eb kuqe reklamohen n\u00eb Amazon nga shit\u00ebs t\u00eb pal\u00ebve t\u00eb treta pa p\u00eblqimin e Louboutin. Gjykata e Drejt\u00ebsis\u00eb s\u00eb Bashkimit Evropian<\/p>\n","protected":false},"author":4,"featured_media":6230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-6226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon mund t\u00eb akuzohet nga BE p\u00ebr reklamimin e k\u00ebpuc\u00ebve false t\u00eb &#039;Louboutin&#039; - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=6226\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon mund t\u00eb akuzohet nga BE p\u00ebr reklamimin e k\u00ebpuc\u00ebve false t\u00eb &#039;Louboutin&#039; - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Amazon mund t\u00eb mbahet p\u00ebrgjegj\u00ebse p\u00ebr reklamimin e k\u00ebpuc\u00ebve me taban t\u00eb kuq &#8216;t\u00eb rreme&#8217;, t\u00eb cilat potencialisht shkelin mark\u00ebn tregtare t\u00eb BE-s\u00eb t\u00eb stilistit Christian Louboutin. Taka t\u00eb larta t\u00eb ngjashme me tak\u00eb t\u00eb kuqe reklamohen n\u00eb Amazon nga shit\u00ebs t\u00eb pal\u00ebve t\u00eb treta pa p\u00eblqimin e Louboutin. 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