{"id":7054,"date":"2023-01-10T09:15:00","date_gmt":"2023-01-10T09:15:00","guid":{"rendered":"https:\/\/technews.al\/?p=7054"},"modified":"2023-01-09T23:36:43","modified_gmt":"2023-01-09T23:36:43","slug":"sistem-i-reklamave-te-meta-akuzohet-per-diskriminim-banese","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=7054","title":{"rendered":"Sistem i reklamave t\u00eb Meta akuzohet p\u00ebr diskriminim banese"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7054\" class=\"elementor elementor-7054\">\n\t\t\t\t\t\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-2946353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2946353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f421cf\" data-id=\"1f421cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06650da elementor-widget elementor-widget-text-editor\" data-id=\"06650da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Kompania po lan\u00e7on Sistemin e saj t\u00eb ri t\u00eb Reduktimit t\u00eb Variancave n\u00eb p\u00ebrgjigje t\u00eb nj\u00eb marr\u00ebveshjeje me Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA.<\/p><p>Meta ka nisur nj\u00eb sistem t\u00eb ri t\u00eb shp\u00ebrndarjes s\u00eb reklamave n\u00eb SHBA, si pjes\u00eb e marr\u00ebveshjes q\u00eb arriti me Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA-s\u00eb (DOJ) vitin e kaluar. N\u00eb nj\u00eb njoftim n\u00eb faqen e saj, Meta thot\u00eb se Sistemi i saj i ri i Reduktimit t\u00eb Varianc\u00ebs (VRS) do t\u00eb krijoj\u00eb nj\u00eb &#8220;shp\u00ebrndarje m\u00eb t\u00eb barabart\u00eb t\u00eb reklamave&#8221; n\u00eb platformat e kompanis\u00eb, duke adresuar pretendimet se platforma p\u00ebrhapte diskriminimin e strehimit duke i lejuar reklamuesit t\u00eb p\u00ebrjashtojn\u00eb grupet e mbrojtura nga fushatat e tyre t\u00eb marketingut. .<\/p><p>Meta ka luftuar me k\u00ebto lloj akuzash p\u00ebr vite me radh\u00eb, q\u00eb datojn\u00eb nga nj\u00eb raport i vitit 2016 nga ProPublica q\u00eb zbulon se si reklamuesit mund t\u00eb mbyllnin p\u00ebrdoruesit bazuar n\u00eb rac\u00ebn e tyre.<\/p><p>Gj\u00ebrat erdh\u00ebn n\u00eb krye kur Departamenti i Strehimit dhe Zhvillimit Urban (HUD) ngriti nj\u00eb padi kund\u00ebr kompanis\u00eb n\u00eb vitin 2019. Vitin e kaluar, DD, e cila p\u00ebrfaq\u00ebson HUD, arriti nj\u00eb marr\u00ebveshje me Met\u00ebn q\u00eb k\u00ebrkon q\u00eb kompania t\u00eb zhvilloj\u00eb nj\u00eb sistem t\u00eb ri p\u00ebr t\u00eb &#8220;adresuar pabarazit\u00eb racore dhe t\u00eb tjera t\u00eb shkaktuara nga p\u00ebrdorimi i algoritmeve t\u00eb personalizimit n\u00eb sistemin e tij t\u00eb ofrimit t\u00eb reklamave&#8221;.<\/p><p>N\u00eb k\u00ebt\u00eb njoftim m\u00eb t\u00eb fundit, Meta shpjegon se sistemi i saj i p\u00ebrdit\u00ebsuar p\u00ebrdor &#8220;teknologjin\u00eb e re t\u00eb m\u00ebsimit t\u00eb makinerive&#8221; kur shfaq reklama, duke siguruar q\u00eb audienca aktuale e nj\u00eb reklame t\u00eb pasqyroj\u00eb m\u00eb sakt\u00eb audienc\u00ebn e synuar &#8220;t\u00eb kualifikuar&#8221;.<\/p><p>Pasi reklama t\u00eb shihet nga mjaft njer\u00ebz, Meta thot\u00eb se VRS do t\u00eb mas\u00eb mosh\u00ebn, gjinin\u00eb dhe shp\u00ebrndarjen e vler\u00ebsuar t\u00eb rac\u00ebs ose etnis\u00eb s\u00eb grupit. M\u00eb pas do ta krahasoj\u00eb k\u00ebt\u00eb informacion me popullsin\u00eb e &#8220;njer\u00ebzve q\u00eb kan\u00eb t\u00eb drejt\u00eb m\u00eb t\u00eb gjer\u00eb p\u00ebr t\u00eb par\u00eb reklam\u00ebn&#8221; dhe n\u00ebse ka shum\u00eb dallime n\u00eb shp\u00ebrndarje, sistemi do t\u00eb rregulloj\u00eb automatikisht ritmin e reklamave p\u00ebr t\u00eb &#8220;zvog\u00ebluar varianc\u00ebn midis audienc\u00ebs .\u201d<\/p><p>DD iu p\u00ebrgjigj ndryshimit n\u00eb nj\u00eb deklarat\u00eb p\u00ebr shtyp, duke v\u00ebn\u00eb n\u00eb dukje se Meta do t&#8217;i n\u00ebnshtrohet mbik\u00ebqyrjes gjyq\u00ebsore deri m\u00eb 27 qershor 2026. Si pjes\u00eb e marr\u00ebveshjes, nj\u00eb rishikues i pal\u00ebs s\u00eb tret\u00eb do t\u00eb vler\u00ebsoj\u00eb n\u00ebse VRS e re e Met\u00ebs p\u00ebrmbush kushtet e arritura n\u00eb marr\u00ebveshje . Meta gjithashtu duhet t\u00eb p\u00ebrmbush\u00eb disa momente historike brenda nj\u00eb periudhe t\u00eb caktuar kohore: deri m\u00eb 31 dhjetor 2023, Meta do t\u00eb duhet t\u00eb reduktoj\u00eb variacionet n\u00eb &#8220;m\u00eb pak se ose t\u00eb barabart\u00eb me 10% p\u00ebr 91.7% t\u00eb atyre reklamave p\u00ebr seks dhe m\u00eb pak se ose e barabart\u00eb me 10% p\u00ebr 81.0% t\u00eb atyre reklamave p\u00ebr rac\u00eb\/etni t\u00eb vler\u00ebsuar.\u201d<\/p><p>&#8220;Kjo rezolut\u00eb novatore vendos nj\u00eb standard t\u00eb ri p\u00ebr trajtimin e diskriminimit p\u00ebrmes m\u00ebsimit t\u00eb makinerive,&#8221; thot\u00eb n\u00eb nj\u00eb deklarat\u00eb avokati amerikan Damian Williams. \u201cNe e vler\u00ebsojm\u00eb q\u00eb Meta ra dakord t\u00eb punoj\u00eb me ne drejt zgjidhjes s\u00eb k\u00ebsaj \u00e7\u00ebshtjeje dhe p\u00ebrsh\u00ebndes Met\u00ebn p\u00ebr marrjen e hapave t\u00eb par\u00eb drejt adresimit t\u00eb paragjykimeve algoritmike.\u201d<\/p><p>Sipas Met\u00ebs, VRS nuk do t\u00eb ket\u00eb akses n\u00eb mosh\u00ebn, gjinin\u00eb ose rac\u00ebn e p\u00ebrdoruesve dhe do t\u00eb mat\u00eb rac\u00ebn ose p\u00ebrkat\u00ebsin\u00eb etnike t\u00eb vler\u00ebsuar duke p\u00ebrdorur nj\u00eb mjet t\u00eb quajtur Gjeokodimi i Mbiemrave t\u00eb P\u00ebrmir\u00ebsuar Bayesian. Nd\u00ebrsa Meta ka filluar tashm\u00eb t\u00eb hap\u00eb sistemin p\u00ebr reklamat e banesave, kompania thot\u00eb se p\u00ebrfundimisht do ta zgjeroj\u00eb at\u00eb n\u00eb reklamat e pun\u00ebsimit dhe kreditit n\u00eb SHBA. Mund t\u00eb lexoni m\u00eb shum\u00eb rreth VRS n\u00eb k\u00ebt\u00eb let\u00ebr t\u00eb bardh\u00eb.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kompania po lan\u00e7on Sistemin e saj t\u00eb ri t\u00eb Reduktimit t\u00eb Variancave n\u00eb p\u00ebrgjigje t\u00eb nj\u00eb marr\u00ebveshjeje me Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA. Meta ka nisur nj\u00eb sistem t\u00eb ri t\u00eb shp\u00ebrndarjes s\u00eb reklamave n\u00eb SHBA, si pjes\u00eb e marr\u00ebveshjes q\u00eb arriti me Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA-s\u00eb (DOJ) vitin e kaluar. N\u00eb nj\u00eb njoftim<\/p>\n","protected":false},"author":4,"featured_media":1822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-7054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sistem i reklamave t\u00eb Meta akuzohet p\u00ebr diskriminim banese - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=7054\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sistem i reklamave t\u00eb Meta akuzohet p\u00ebr diskriminim banese - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Kompania po lan\u00e7on Sistemin e saj t\u00eb ri t\u00eb Reduktimit t\u00eb Variancave n\u00eb p\u00ebrgjigje t\u00eb nj\u00eb marr\u00ebveshjeje me Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA. Meta ka nisur nj\u00eb sistem t\u00eb ri t\u00eb shp\u00ebrndarjes s\u00eb reklamave n\u00eb SHBA, si pjes\u00eb e marr\u00ebveshjes q\u00eb arriti me Departamentin e Drejt\u00ebsis\u00eb t\u00eb SHBA-s\u00eb (DOJ) vitin e kaluar. 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