{"id":7788,"date":"2023-01-25T08:26:00","date_gmt":"2023-01-25T08:26:00","guid":{"rendered":"https:\/\/technews.al\/?p=7788"},"modified":"2023-01-24T22:28:42","modified_gmt":"2023-01-24T22:28:42","slug":"google-po-paditet-nga-shteti-amerikan-dhe-tete-shtete-mbi-reklamimet-online","status":"publish","type":"post","link":"https:\/\/technews.al\/?p=7788","title":{"rendered":"Google po paditet nga shteti amerikan dhe tet\u00eb shtete mbi reklamimet online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7788\" class=\"elementor elementor-7788\">\n\t\t\t\t\t\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-a7a73a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7a73a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e09e57d\" data-id=\"e09e57d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01586f2 elementor-widget elementor-widget-text-editor\" data-id=\"01586f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Ankesa e fundit e Departamentit t\u00eb Drejt\u00ebsis\u00eb synon kontrollin e Google n\u00eb tregun e reklamave dixhitale.<\/p><p>Google po p\u00ebrballet me nj\u00eb padi nga Departamenti Amerikan i Drejt\u00ebsis\u00eb dhe tet\u00eb shtete mbi monopolin e saj t\u00eb supozuar n\u00eb tregun e reklamave dixhitale. Agjencia akuzon kompanin\u00eb p\u00ebr abuzim t\u00eb &#8220;pushtetit monopol&#8221; n\u00eb disavantazh t\u00eb faqeve t\u00eb internetit dhe reklamuesve q\u00eb p\u00ebrdorin mjete t\u00eb tjera reklamimi, sipas nj\u00eb padie t\u00eb paraqitur t\u00eb mart\u00ebn (PDF).<\/p><p>\u201cSjellja antikonkurruese e Google ka ngritur pengesat p\u00ebr hyrjen n\u00eb nivele artificialisht t\u00eb larta, ka detyruar konkurrent\u00ebt kryesor\u00eb t\u00eb braktisin tregun p\u00ebr mjetet e teknologjis\u00eb s\u00eb reklamave, ka penguar konkurrent\u00ebt e mundsh\u00ebm t\u00eb bashkohen me tregun dhe ka l\u00ebn\u00eb disa konkurrent\u00eb t\u00eb mbetur t\u00eb Google t\u00eb margjinalizuar dhe t\u00eb pafavorizuar n\u00eb m\u00ebnyr\u00eb t\u00eb padrejt\u00eb\u201d, thuhet n\u00eb padi.<\/p><p>Ai vazhdon t\u00eb pretendoj\u00eb se blerjet e ndryshme t\u00eb Google e lejuan at\u00eb t\u00eb &#8220;neutralizonte ose eliminonte&#8221; konkurrent\u00ebt dhe pretendon se po &#8220;detyronte&#8221; kompani t\u00eb tjera t\u00eb p\u00ebrdorin mjetet e tij. Sipas avokat\u00ebve t\u00eb qeveris\u00eb, kur shtohen l\u00ebvizjet e supozuara kund\u00ebr konkurrenc\u00ebs, &#8220;k\u00ebto veprime t\u00eb nd\u00ebrlidhura dhe t\u00eb nd\u00ebrvarura kan\u00eb pasur nj\u00eb efekt kumulativ dhe sinergjik q\u00eb ka d\u00ebmtuar konkurrenc\u00ebn dhe procesin konkurrues&#8221;. P\u00ebr m\u00eb tep\u00ebr, DOJ thot\u00eb se Google &#8220;mban mesatarisht m\u00eb shum\u00eb se 30% t\u00eb dollar\u00ebve t\u00eb reklamave q\u00eb rrjedhin p\u00ebrmes produkteve t\u00eb tij t\u00eb teknologjis\u00eb s\u00eb reklamimit dixhital&#8221;.<\/p><p>Google iu p\u00ebrgjigj padis\u00eb n\u00eb nj\u00eb postim n\u00eb blogun e tij dhe argumenton se k\u00ebrkesa e DD-s\u00eb q\u00eb ajo t\u00eb &#8220;zhb\u00ebj\u00eb&#8221; dy blerjet e m\u00ebparshme nga m\u00eb shum\u00eb se nj\u00eb dekad\u00eb m\u00eb par\u00eb \u00ebsht\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb &#8220;rishkruar historin\u00eb n\u00eb kurriz t\u00eb botuesve, reklamuesve dhe p\u00ebrdoruesve t\u00eb internetit&#8221;. Ai gjithashtu thot\u00eb se DOJ &#8220;keqkarakterizon&#8221; m\u00ebnyr\u00ebn se si funksionojn\u00eb produktet e saj reklamuese, duke v\u00ebn\u00eb n\u00eb dukje se Google nuk i detyron klient\u00ebt t\u00eb p\u00ebrdorin produktet e tij dhe se njer\u00ebzit &#8220;zgjedhin t&#8217;i p\u00ebrdorin ato sepse jan\u00eb efektive&#8221;. Kompania thekson kompani t\u00eb tjera q\u00eb b\u00ebjn\u00eb l\u00ebvizje edhe n\u00eb industrin\u00eb e reklamave, duke p\u00ebrfshir\u00eb Microsoft, Amazon, Apple dhe TikTok.<\/p><p>&#8220;Padia e sotme nga DOJ p\u00ebrpiqet t\u00eb zgjedh\u00eb fituesit dhe humb\u00ebsit n\u00eb sektorin e teknologjis\u00eb s\u00eb reklamave shum\u00eb konkurruese,&#8221; shkruan Dan Taylor, z\u00ebvend\u00ebspresident i Google p\u00ebr reklamat globale. \u201cKjo dyfishon kryesisht nj\u00eb padi t\u00eb pabazuar nga Prokurori i P\u00ebrgjithsh\u00ebm i Teksasit, shumica e s\u00eb cil\u00ebs u hodh posht\u00eb s\u00eb fundmi nga nj\u00eb gjykat\u00eb federale. DOJ po dyfishon nj\u00eb argument me t\u00eb meta q\u00eb do t\u00eb ngadal\u00ebsonte inovacionin, do t\u00eb rriste tarifat e reklamave dhe do ta b\u00ebnte m\u00eb t\u00eb v\u00ebshtir\u00eb rritjen e mij\u00ebra bizneseve t\u00eb vogla dhe botuesve.\u201d<\/p><p>Google e dinte se kjo po vinte. Vitin e kaluar, kompania u p\u00ebrpoq t\u00eb shmangte nj\u00eb padi t\u00eb mundshme nga DOJ duke ofruar ndarjen e biznesit t\u00eb saj t\u00eb ankandeve t\u00eb reklamave, i cili shet dhe vendos reklama n\u00eb faqet e internetit t\u00eb klient\u00ebve, nga krahu i reklamave dixhitale t\u00eb Google. Por n\u00eb vend q\u00eb ta b\u00ebnte at\u00eb nj\u00eb kompani t\u00eb ve\u00e7ant\u00eb krejt\u00ebsisht, masa do ta kishte vendosur ndarjen n\u00ebn ombrell\u00ebn e kompanis\u00eb m\u00ebm\u00eb t\u00eb Google, Alphabet.<\/p><p>Kjo dhe koncesionet e tjera q\u00eb thuhet se ofroi Google nuk ishin t\u00eb mjaftueshme p\u00ebr t\u00eb bindur DD-n\u00eb se nuk po angazhohet n\u00eb praktika kund\u00ebr konkurrenc\u00ebs. Padia e DD-s\u00eb i k\u00ebrkon gjykat\u00ebs t\u00eb detyroj\u00eb Google t\u00eb heq\u00eb bizneset e saj t\u00eb reklamave. Tet\u00eb shtete, duke p\u00ebrfshir\u00eb Nju Jorkun, Kalifornin\u00eb, Konektikatin dhe Virxhinian, gjithashtu n\u00ebnshkruan n\u00eb padi.<\/p><p>&#8220;Google ka p\u00ebrdorur sjellje antikonkurruese, p\u00ebrjashtuese dhe t\u00eb paligjshme&#8221;<\/p><p>\u201cAnkesa e sotme pretendon se Google ka p\u00ebrdorur sjellje antikonkurruese, p\u00ebrjashtuese dhe t\u00eb paligjshme p\u00ebr t\u00eb eliminuar ose zvog\u00ebluar r\u00ebnd\u00eb \u00e7do k\u00ebrc\u00ebnim ndaj dominimit t\u00eb saj mbi teknologjit\u00eb e reklamave dixhitale\u201d, thot\u00eb n\u00eb nj\u00eb deklarat\u00eb Prokurori i P\u00ebrgjithsh\u00ebm Merrick B. Garland. &#8220;Pa marr\u00eb parasysh industrin\u00eb dhe pa marr\u00eb parasysh kompanin\u00eb, Departamenti i Drejt\u00ebsis\u00eb do t\u00eb zbatoj\u00eb me forc\u00eb ligjet tona antitrust p\u00ebr t\u00eb mbrojtur konsumator\u00ebt, p\u00ebr t\u00eb mbrojtur konkurrenc\u00ebn dhe p\u00ebr t\u00eb siguruar drejt\u00ebsi ekonomike dhe mund\u00ebsi p\u00ebr t\u00eb gjith\u00eb.&#8221;<\/p><p>DD paditi Google p\u00ebr arsye t\u00eb ngjashme n\u00eb vitin 2020, duke e akuzuar at\u00eb p\u00ebr monopolizim t\u00eb paligjsh\u00ebm t\u00eb tregjeve t\u00eb k\u00ebrkimit dhe reklamave. N\u00eb at\u00eb koh\u00eb, agjencia i k\u00ebrkoi gjykat\u00ebs t\u00eb &#8220;thyej\u00eb kontrollin e Google n\u00eb shp\u00ebrndarjen e k\u00ebrkimit, n\u00eb m\u00ebnyr\u00eb q\u00eb konkurrenca dhe inovacioni t\u00eb mund t\u00eb z\u00ebn\u00eb vend&#8221;. N\u00eb fillim t\u00eb k\u00ebtij muaji, Google paraqiti nj\u00eb mocion p\u00ebr t\u00eb hedhur posht\u00eb nj\u00eb ankes\u00eb nga agjencia q\u00eb pretendon se Google p\u00ebrdor sistemin e saj operativ Android dhe zot\u00ebrimin e p\u00ebrgjithsh\u00ebm n\u00eb tregun e k\u00ebrkimit p\u00ebr t\u00eb kufizuar m\u00eb tej konkurrenc\u00ebn n\u00eb industri.<\/p><p>Kjo padi vjen si pjes\u00eb e nj\u00eb goditjeje m\u00eb t\u00eb gjer\u00eb qeveritare ndaj zot\u00ebrimit t\u00eb Big Tech. N\u00eb maj t\u00eb vitit t\u00eb kaluar, nj\u00eb grup republikan\u00ebsh dhe demokrat\u00ebsh t\u00eb Senatit prezantuan Aktin e Konkurrenc\u00ebs dhe Transparenc\u00ebs n\u00eb Reklamimin Dixhital. Projektligji mund t&#8217;i detyroj\u00eb kompanit\u00eb si Google dhe Meta t\u00eb heqin dor\u00eb nga bizneset e tyre t\u00eb reklamave, pasi do t\u00eb ndaloj\u00eb kompanit\u00eb q\u00eb p\u00ebrpunojn\u00eb mbi 20 miliard\u00eb dollar\u00eb n\u00eb vit n\u00eb transaksionet e reklamave dixhitale t\u00eb marrin pjes\u00eb n\u00eb pjes\u00eb t\u00eb shumta t\u00eb industris\u00eb s\u00eb reklamave dixhitale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ankesa e fundit e Departamentit t\u00eb Drejt\u00ebsis\u00eb synon kontrollin e Google n\u00eb tregun e reklamave dixhitale. Google po p\u00ebrballet me nj\u00eb padi nga Departamenti Amerikan i Drejt\u00ebsis\u00eb dhe tet\u00eb shtete mbi monopolin e saj t\u00eb supozuar n\u00eb tregun e reklamave dixhitale. Agjencia akuzon kompanin\u00eb p\u00ebr abuzim t\u00eb &#8220;pushtetit monopol&#8221; n\u00eb disavantazh t\u00eb faqeve t\u00eb internetit<\/p>\n","protected":false},"author":4,"featured_media":7396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-7788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google po paditet nga shteti amerikan dhe tet\u00eb shtete mbi reklamimet online - Technews.al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technews.al\/?p=7788\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google po paditet nga shteti amerikan dhe tet\u00eb shtete mbi reklamimet online - Technews.al\" \/>\n<meta property=\"og:description\" content=\"Ankesa e fundit e Departamentit t\u00eb Drejt\u00ebsis\u00eb synon kontrollin e Google n\u00eb tregun e reklamave dixhitale. Google po p\u00ebrballet me nj\u00eb padi nga Departamenti Amerikan i Drejt\u00ebsis\u00eb dhe tet\u00eb shtete mbi monopolin e saj t\u00eb supozuar n\u00eb tregun e reklamave dixhitale. Agjencia akuzon kompanin\u00eb p\u00ebr abuzim t\u00eb &#8220;pushtetit monopol&#8221; n\u00eb disavantazh t\u00eb faqeve t\u00eb internetit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/technews.al\/?p=7788\" \/>\n<meta property=\"og:site_name\" content=\"Technews.al\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-25T08:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T22:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/technews.al\/wp-content\/uploads\/2023\/01\/2014-05-30T182817Z_719162398_GM1EA5V06RA01_RTRMADP_3_GOOGLE-EU.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"764\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tech Expert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tech Expert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/technews.al\/?p=7788\",\"url\":\"https:\/\/technews.al\/?p=7788\",\"name\":\"Google po paditet nga shteti amerikan dhe tet\u00eb shtete mbi reklamimet online - Technews.al\",\"isPartOf\":{\"@id\":\"https:\/\/technews.al\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/technews.al\/?p=7788#primaryimage\"},\"image\":{\"@id\":\"https:\/\/technews.al\/?p=7788#primaryimage\"},\"thumbnailUrl\":\"https:\/\/technews.al\/wp-content\/uploads\/2023\/01\/2014-05-30T182817Z_719162398_GM1EA5V06RA01_RTRMADP_3_GOOGLE-EU.jpg\",\"datePublished\":\"2023-01-25T08:26:00+00:00\",\"dateModified\":\"2023-01-24T22:28:42+00:00\",\"author\":{\"@id\":\"https:\/\/technews.al\/#\/schema\/person\/0d9ed995a903005f5e36e2bb709a98aa\"},\"breadcrumb\":{\"@id\":\"https:\/\/technews.al\/?p=7788#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/technews.al\/?p=7788\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/technews.al\/?p=7788#primaryimage\",\"url\":\"https:\/\/technews.al\/wp-content\/uploads\/2023\/01\/2014-05-30T182817Z_719162398_GM1EA5V06RA01_RTRMADP_3_GOOGLE-EU.jpg\",\"contentUrl\":\"https:\/\/technews.al\/wp-content\/uploads\/2023\/01\/2014-05-30T182817Z_719162398_GM1EA5V06RA01_RTRMADP_3_GOOGLE-EU.jpg\",\"width\":1200,\"height\":764},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/technews.al\/?p=7788#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/technews.al\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google po paditet nga shteti amerikan dhe tet\u00eb shtete mbi reklamimet online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/technews.al\/#website\",\"url\":\"https:\/\/technews.al\/\",\"name\":\"Technews.al\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/technews.al\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/technews.al\/#\/schema\/person\/0d9ed995a903005f5e36e2bb709a98aa\",\"name\":\"Tech Expert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/technews.al\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/technews.al\/wp-content\/uploads\/2023\/11\/Untitled-design-1-96x96.jpg\",\"contentUrl\":\"https:\/\/technews.al\/wp-content\/uploads\/2023\/11\/Untitled-design-1-96x96.jpg\",\"caption\":\"Tech Expert\"},\"url\":\"https:\/\/technews.al\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google po paditet nga shteti amerikan dhe tet\u00eb shtete mbi reklamimet online - Technews.al","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/technews.al\/?p=7788","og_locale":"en_US","og_type":"article","og_title":"Google po paditet nga shteti amerikan dhe tet\u00eb shtete mbi reklamimet online - Technews.al","og_description":"Ankesa e fundit e Departamentit t\u00eb Drejt\u00ebsis\u00eb synon kontrollin e Google n\u00eb tregun e reklamave dixhitale. 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